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    Starbucks 40th Anniversary

    03/23/2011 by Ashley (comments: 0)

    New Starbucks packaging

    Since it opened in 1971, Starbucks has evolved into a popular trendy coffeehouse providing customers with their daily caffeine fix. As it celebrates 40 years of coffee roasting, the company has decided to re-design their entire line of packaging and introduce some new sweet treats. As I blogged about back in January, the company made its fourth logo re-design since opening featuring an enlarged image of the green Siren. Below are the recently introduced packaging designs for the 40th Anniversary celebration. As you can see, the new logo has been included on most packaging pieces from the bright green cup cozies to the take- out bags. What I noticed however, was the lack of text on the packaging. Starbucks announced they have removed the word “coffee” from all packaging and marketing material as part of the redesign. The company says their reasoning behind removing the word is "we're so much more than just coffee."

    Starbucks Tribute and Petites

    To prove that they are more than just coffee, the company is also introducing a new line of confectionary treats called Starbucks Petites. The series of miniature deserts are as stylish as they are sweet and sure to become the next big trend in the pastry world. My personal favorite treat in the line is the Birthday Cake Pop, which is a small round vanilla cake on a stick dipped in pink icing and topped with sprinkles! Also new to the line of products is the sweet Cocoa Cappuccino drink and the Tribute blend of coffee. The Tribute blend was crafted especially for the 40th Anniversary from Aged Sumatra, Papua New Guinea, Sun-Dried Ethiopia, and Colombia beans for a limited time roasting experience. The blend is available in the traditional bag packaging as well as the Starbucks Via Ready Brew instant coffee packets. As an added bonus, to kick off the release of these new products, customers were treated to a free treat of their choice from the Petites line when purchasing a beverage on March 10th- 12th!

     

    For more information on the 40th Anniversary celebration, check out the Starbucks Newsroom or The Dieline’s Starbucks Rebranding article.

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