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11/30/2010 by Ashley (comments: 0)

Starbucks has joined the many companies, such as The Gap, who are supporting the RED Campaign. RED is a global initiative to raise money for those in Africa who are suffering from AIDS. In the holiday spirit, Starbucks has designed a RED coffee cup and matching ceramic mug. For every RED purchase you make, including mugs and other paraphernalia sold in stores, the company will be donating part of all proceeds to the charity. The bean king has also introduced two new Holiday flavors to their Via Ready Brew coffee line: a Christmas Blend and a Christmas Blend Espresso roast.
The look of the Christmas coffee cup is a reflection of the Starbucks general design concept. Starbucks strives to be a contemporary yet warm and welcoming coffee shop. Couches replace stools and are covered with pillows in bold geometric patterns. Wood panels and low light lamps replace white walls and florescent lighting. The bean shop’s RED design reflects this modern design with a paisley print covering the cup in a contemporary black and white color pallet. Stop by a Starbucks near you to get your caffeine fix and support a good cause at the same time!
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