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06/21/2011 by Ashley (comments: 0)

We see trends come and go with retail products. One trend that has been popular in both retail products as well as the fashion world was the “thin” trend. Packaging was being designed to be streamline and slimmed down while the fashion world created clothing for the thin framed woman. These trendy slimming clothes, however, are not for the average woman who like me has curves! The fashion world has caught onto this idea and has been creating more and more curve friendly fashions. I have also noticed that this curvy trend has begun to influence the packaging world as well.

What are some of the benefits to curvy packaging? For one your product is going to stand out against other similar products on the shelf. Check out the Organic Wear lash mascara packaging above; have you ever seen mascara like this before on the market? I certainly have not, but due to the curvy shape and bright green bottle I would certainly be willing to try out the product. The curved shape of the bottle could also benefit how the product is held. For example, Dial NutriSkin has recently redesigned some of their packaging into curved bottles (top photo). If you’re like me you have at some point let the lotion bottle slip from your moistened hand and end up with a big mess in the bathroom. The curved bottle will be easier to grasp and will allow you to avoid accidental slips.

So once you have settled on a curved bottle, how will you brand this product to interest the customer? Shrink sleeves are the ideal packaging material for a curved bottle because they will mold perfectly to every curve or shape. V8’s new Energy Shot is a terrific example of a company utilizing the curved bottle with a shrink sleeve. Curves give the small and easy to overlook bottle fantastic visual appeal and combined with a modern design the small bottle is a standout! For more information on shrink sleeves check out Dion Label’s Shrink Sleeve market page on our website.
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