Have you ever grabbed an article of clothing off the floor or out of the laundry basket to re-wear in a moment of desperation? No? Me either. Well one of us is probably lying because according to research by Proctor & Gamble, an estimated 75% of Americans do this 3-4 times a week! This is pretty interesting insight into a laundry market that P&G shares 60% of with top brands like Tide, Cheer and Gain. Americans are too busy, and perhaps too lazy, to keep up with their laundry chores. There may be help for those items which border unacceptable for public wear.

Packaging Digest featured a link to P&G’s Swash, a line of products targeted at clothing re-wearers. Surprisingly, the product has been on the market for a while (the research and testing was done back in 2008), but I can bet you can’t recall seeing it on the shelves. The line appears to be available exclusively online. Perhaps it hasn’t taken off as expected, but I can imagine these products having great success at colleges in universities across the country. Here’s what the product line includes:

• Smooth It Out: de-wrinkle spray
• Roll It Off: lint roller
• Get It Out: stain removal pen
• Steam It Out: dryer sheet
• Fresh It Up: anti-odor spray