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Totally Random Wine labels
A wine label is one of the most important elements of selling a bottle of wine. In fact, they are responsible for about 60% of all wine sales as written about in our “What Goes into Designing a Wine Label” blog. The Totally Random Wine Shop, owned by Adler Fels Winery, certainly has a bright and eye-catching label design different from many others out there. The shop offers three different varieties of wine including a “Sweet Red,” “California Moscato,” and their newest “Peach.”
Notice the artistic patchwork design used for each label. The background of each label is designed to look like a variety of different squares patched together matching the color pallet selected (greens for the left bottle and purples for the right bottle). Printed on top of the patchwork background is the product name also designed to look like letters cut from random printed material (hence the company name Totally Random Wine). The finished overall look of the label works surprisingly well together for a quirky but interesting product that I would certainly consider buying off the shelf!
And be sure to check out another interestingly designed wine label in our recent blog, “Glow in the Dark Wine Label.”