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03/16/2009 by Blair (comments: 0)

Hasbro and Mattel has given Scrabble a facelift! America’s favorite word game needed a fresh younger appearance and that’s just what it got! As stated in the press release, "Phillips latched onto a younger, hipper audience’s need for instant gratification by re-positioning Scrabble as word game that delivers a steady stream of challenging turns and winning moments. With the tag line "Every word’s a winner" and colorful graphics that fly off the box top, the new design hopes to communicates the thrill of winning on every play."

The new Scrabble box is more lively. With its new bold vibrant colors and sharp appearance it is sure to catch the eye of shoppers, bringing Scrabble to a whole new generation.
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