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12/15/2010 by Ashley (comments: 0)

Whenever I had dry skin or chapped lips growing up, the cure all was always Vaseline. Celebrating its 140th Anniversary, Vaseline has re-designed its classic tub packaging. The screw on lid has been replaced with an easy open flip top, and the square tub now has rounded edges for a modern shape. The medical looking starch white and blue color pallet (below) has been upgraded to rich almond browns (above), and the gel has been infused with coco butter for a more luxurious fragrance. As far as label design, the Vaseline logo has been shrunk so as to not be the main focus. Instead, text such as “rich conditioning” and “cocoa butter” are prominent to market Vaseline as a beauty lotion instead of a medical balm. Clearly the company is trying to target new markets; the younger generation and those interested in lush beauty products.

Simultaneously, Vaseline has partnered with Facebook to launch their How Do You Use Vaseline? contest. Entries for the most creative uses of the petroleum jelly are to be submitted through the link above, and 5 winners could receive a $500 gift card and Swarovski crystal embellished jar of Vaseline. My favorite creative find is using Vaseline to cure foot odor! Rub it on the soles of your feet, let sit for 15 minutes, and wipe off for better smelling feet! All submissions must be in by December 31, 2010; so get a jar today and start experimenting!
For the full article on Vaseline’s 140th Anniversary visit happi.com
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