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07/07/2011 by Ashley (comments: 0)

Did you know that on an average day a normal person will naturally loose more than ten cups of water from their body? To replenish the lost fluids we are recommended to drink at least eight cups of water a day and an extra quart on days when we are active! Now picture an athlete who spends half of their day six days a week training for a marathon! Athletes and people who are extremely active need an extra boost of hydration and all the vitamins and nutrients they can receive. Well the iced tea and drink company, the Arizona Beverage Company, has partnered with Twinlab pharmaceutical manufacturer to create a line of hydrating drinks made especially for active people who need the extra fluids and vitamins.

The hydration drink, Arizona Rescue Water, is a line of super enhanced drinks perfect for the athletes and people who are extremely active. Filled with a beverage that is said to increase fluid replacement in the body, each of the five flavors has their own special health benefit. The lemon-lime is meant to boost energy, berry blend is for relaxation, orange citrus for a natural body detox, and the newest blueberry coconut water for extra hydration and vitamins. All flavors are free of artificial flavors, colors and preservatives for those seeking a health conscious beverage. Each bottle is PET recyclable and is packaged in an eye catching shrink sleeve. I like how the shrink sleeve was designed with the hospital cross on each label playing to the name of a “rescue” drink for the added vitamins and nutrients in each drink. I also love how they utilized a St. Bernard rescue dog in the marketing campaigns. St. Bernard’s were historically called Swiss Mountain Dogs as they were used for rescuing lost or injured hikers in the Swiss Alps. The brandy barrel they were said to carry around their neck was to warm (or rescue) the victims from the cold alp temperatures upon finding. Though these dogs are no longer used for rescues, the use of the dog in this marketing ad with the bottled water around its neck is a nice comparison.
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