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"Above and beyond...AMAZING professional service... In 45 years I never received such amazing help and service when I KNOW it is not in either of your job descriptions."

"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

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"We all appreciate your attention and very quick response to this order!"

"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

"You are amazing! Thank you for the incredible service you are giving to our company!"

"We are impressed, especially with the service not to mention the good work that you all do for us!  That's why we continue to keep coming back!!!!"

"You are doing a great job and we are all grateful for Dion’s excellent efforts."

"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

"You guys are perfect! Many thanks for the great service!"

"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

"The labels look terrific! Thank you, we are very happy."

"We just got the labels and they look great…thanks so very much for the expedited service!"

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"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

"Thank you so much for your great support."

"You guys are great to work with."

    What is it with Orange Juice and Rebranding?

    01/12/2010 by Erinn Gormley (comments: 0)

    Minute Maid looks to avoid another “Tropicanagate”

     Minute Maid before and after

    In 2009, we witnessed a big flop in Tropicana’s rebranding effort. Experts are now weighing in on Coca-Cola’s rebranding of their orange juice brand, Minute Maid:

    The visual brand assets that distinguished Tropicana were traded for a generic, minimalistic, trendy package design. In barely over a month, Tropicana’s refreshed packaging was scrapped due to consumer discontent and lost sales; the traditional packaging was quickly reinstated.

    But don’t just take that from me, according to a recent article in Advertising Age, "Coca-Cola Juices Get Ready for a New Look", "Sales of the Tropicana Pure Premium line plummeted 20% between January 1 and February 22, costing the brand tens of millions of dollars".  

    The debacle saw double digit sales increases for Minute Maid during that same period. Was Coke’s brand the beneficiary of the Tropicana debacle? You bet it was.

    Do you think this will be a successful rebranding? Or should Minute Maid have simply sat back to collect on Tropicana’s mistakes?

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