By looking at last year’s trends, experts have analyzed the future outlook for various segments of the global bath and body care market. Here are some of the major findings according to GCI Magazine:

• Although the global economy is showing signs of recovery, consumers will continue to be attracted by budget products.
• There was a marked decrease in footfall in specialty stores and department stores in 2009, which had a negative impact on sales of premium-priced bath and body care products.
• Globally, growth of liquid soap rose from 7% in 2008 to 13% in 2009, driven by consumer demand for products with anti-germ and antibacterial properties.
• The male body wash segment presents substantial growth opportunities and has proved to be relatively resilient to trading down.
• A major factor behind the decline in sales of anti-cellulite products was a lack of notable success stories in key Western markets.