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06/09/2010 by Erinn Gormley (comments: 0)
We often browse what the folks over at trendwatching.com have to say about the latest consumer trends. Their latest has been termed “statusphere:”
As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, 'new' status can be about acquired skills, about eco-credentials, about generosity, about connectivity... All of this makes for a far more diversified 'STATUSPHERE' than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.
Which brings us to customization. As the site also explains, “Consumers no longer all want to be like the Joneses, the Mullers or the Li’s. When individuality is the new religion, owning or experiencing something no one else has is the ultimate status fix.”
The feeling of uniqueness, or being “special” is at the heart of so many consumers. A few big name companies took advantage of this mindset years ago which is why you can now build your own teddy bear, create your own ice cream concoctions or even have your name printed on small, round, chocolate candies. But we’ve also stumbled upon some lesser-known businesses focused personalization:
Atelier Shoes- create your own pair of shoes!
Otete & Anyo- custom stamps of your baby’s hand and foot prints!
TreeRing- personalized yearbooks for each student! Didn’t you hate spending money on a yearbook just to find your one awkward headshot?
Of course as custom label printers we are very aware of how important it is to give customers’ unique products. To get a quote for your custom labels, click here!
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