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09/07/2010 by Ashley (comments: 0)

A new product on the market is looking to “boost” sales with packaging also designed with this idea in mind. Presenting ZUN Energy drink; an all black shrink sleeve designed bottle in the shape of a rocket ship and rhyming with “Moon”. Talk about lifting your sales to the stars, literally! The innovative bottle shape is embraced in the high tech shrink sleeve label creating a sleek and smooth finish. Shrink sleeve technology is a label that is shrunk with heat to the exact size of the bottle it is covering. Sleeves are available in unlimited coloring and design options providing versatility for individual companies. ZUN’s shrink sleeve color is promoted to be PET recyclable and the black pigment’s purpose is to protect the drink’s nutrients from harmful UV rays. ZUN definitely has an edge on other “healthy” drinks that come in clear bottle packaging allowing in all UV rays.
Even though I am not usually drawn to energy drinks, ZUN is intriguing to me. The quirky name ZUN along with the “toy like” bottle shape is creative and draws my eye to it on the shelf. Retailing at $2.59 the energy drink is moderately priced. Overall, ZUN’s sleek shrink sleeve packaging is an innovative way to make the public want to lift their energy. Plus you are left with a fun rocket ship looking toy to entertain your child when you are re- energized (seems perfect for a mom on the go)! Want to learn more about shrink sleeves? Contact Dion Label today!
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