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05/08/2015 by Ashley (comments: 0)
Good Luck, Nick!
Today, the marketing department at Dion Label Printing is saying goodbye to our most recent sales & marketing intern. After a yearlong internship, Nick DeJesus is graduating from Westfield State University. Post graduation, Nick will be taking a new job opportunity with wine & spirits distributor Martignetti Companies based out of Norwood, MA. Nick worked with the marketing team to help organize and implement two separate tradeshows. He also assembled & mailed out marketing materials, wrote for our packaging blog and assisted with various research and marketing campaigns. Nick is a motivated individual who works well with others. He is always willing to volunteer to assist and is a highly dependable person. Outside of the office, Nick enjoys golfing and playing various other sports.
Nick is to graduate this month, May 2015 from Westfield State University with a Bachelors Degree in Business Management with a concentration in Marketing. The Dion team wishes you the best of luck in your career and we hope you will stay in touch in the future. Good luck, Nick!
04/23/2015 by Nick DeJesus (comments: 1)
Two years ago, a small juice company was born in the UK. Purearth is a juice cleansing program and began with their products being sold online and online only. Since organic juices and cleansing programs are a growing trend in today’s market, it is no secret on how Purearth has quickly grown into one of the most well known cleansing programs in the UK. Due to their growth, Purearth now finds themselves on the shelves of markets throughout the UK. In order to remain successful in these markets, Purearth knew they had to re-brand themselves.
In order to successfully re-brand, Purearth collaborated with Afterhours, a UK based design firm. Together they were able to create packaging that would stand out on the shelves of markets. The end result is a clear bottle that uses a twine string along with a Kraft paper tag. The clear bottle allows consumers to see the organic and natural ingredients in each product. Each flavor is accompanied by a Kraft tag displaying a clever message. For example, the beet flavored drink displays the message “you sweep me off of my beet” on the tag. These clever messages are intended to maximize consumer engagement in the market. Who wouldn’t want a drink with some personality? The unique Kraft tags also re-enforce the idea that each of Purearth’s products are a gift from earth.
Kraft paper can have multiple purposes, whether it is a witty Kraft tag or a pressure sensitive label. Are you interested in Kraft labels or tags for your next project? E-mail us today for a free quote!
04/21/2015 by Nick DeJesus (comments: 0)
Amelia Park Trellis
Amelia Park Wines is an award-winning Australian winery that specializes in making only the highest quality wines. Over the years they have excelled in the wine industry and have recently introduced their newest product. The new wine, known as Trellis, is a fruit-driven, everyday type of wine. Amelia Park firmly believes that success begins on the vine, resulting in their newest product being named after the early stages of their wine making process.
A trellis can best be defined as a frame or structure of lattice (crisscrossed) work that serves as a growing structure for vines. In order to create packaging that captured the significance of the trellis, Amelia Park worked closely with Glasfurd & Walker to create the ideal package. The wine bottles use copper labels with a “T” shaped maze on display. This maze represents the lattice work of the structure in which the vines grow. The Margaret River Red uses a dark-tinted glass bottle, while the Margaret River White uses a clear bottle. The packaging does a perfect job of portraying Amelia Park’s message of success starting from the vines.
Are there other labels out there that tell a story or represent something deeper than the product itself? Leave a comment and let us know!
04/03/2015 by Nick DeJesus (comments: 0)
Kentish Pip Old Packaging
It is no secret that the market for craft ciders is up and coming. Kentish Pip is a UK based cider company that has perfected the art of producing small batch ciders. Through the years they have operated from a local historical farm, which has led to loyalty and a large following from the locals. In an attempt to keep the brand’s personality alive while becoming a house hold name in the emerging market, Kentish Pip decided it was time to re-brand.
Kentish Pip New Packaging
In order to help make this project successful, Kentish Pip worked with Kingdom & Sparrow. Kingdom & Sparrow is an award winning, UK based design agency that knew exactly what they were looking for in this project. Knowing the brand’s rich history, Kingdom & Sparrow decided to give the new packaging a hand-made feel. So they decided to begin with hand-illustrated themes that would act as the background for each variety of cider. Each flavor features its own respective theme. Along with the background graphics, Kingdom & Sparrow chose to use a hand-scripted font featuring the names of the cider. This combination along with some bold color schemes work together to bring Kentish Pip’s personality into their new and improved labels & packaging.
What other designs have you seen for cider packaging? Leave a comment today and let us know!
03/24/2015 by Nick DeJesus (comments: 0)
Jack Rabbit Gin
Did you know that according to The Dieline, the state of Utah hasn’t had a legally manufactured gin since 1870! One bold distillery based out of Salt Lake City seeks to change that. Beehive Distillery is a spirit manufacturer that believes in only creating the highest quality of beverages. Their newest product, Jack Rabbit Gin, is the first legal gin the state has produced since 1870. The gin uses a special blend of juniper, sage, and rose petals to set it aside from other spirits on the market.
Creating the state’s first legal gin in over a century is quite an accomplishment. So Beehive Distillery knew they were going to need a label that did the product justice. This unique, two piece label features a natural and soft color scheme to pay respect to Utah’s desert landscape. In addition to the colors, this label is also unique in the sense that it uses a stamped pattern along the edges of the design. The key points of the packaging are embossed with a copper foil to represent the metal stills they are created in. The copper foil also serves a second purpose, to pay respect to Utah’s deep copper mining history.
Interested in an embossed label for your next project? Contact us today for a free quote!
03/20/2015 by Nick DeJesus (comments: 1)
New England Made Show Spring 2015
For the second year in a row, Dion has exhibited at the Spring New England Made Tradeshow in Portland, Maine. The New England Made show has been running for fourteen years and was held at the Portland Sports Complex. Companies from all over New England had their products on display during the three day event. Industries featured included health & beauty, specialty food, and many more! Dion received heavy traffic throughout the show, with many companies interested in our label printing capabilities. Dion Label’s digital printing capabilities are ideal for shorter runs with multiple product lines while our flexographic printing is geared toward larger volume runs. Dion would like to thank Giraffe Events and the NEM staff for a great weekend here in Portland. We are looking forward to exhibiting here again in 2016!
Missed us at the show? Contact us today for a free sample packet or quote on your next project!
03/12/2015 by Ashley (comments: 1)
SKINNY COW® Iced Coffee Shrink Sleeves
As the New Year and health trends continue, brands and companies across the country are promoting new and existing products that target a health conscious audience. One well-known brand, SKINNY COW®, was founded back in 1991 with the popular talking cow as their spokes person. The brands concept was to provide scrumptious, low calorie ice cream snacks (which are delicious) to their customers without the guilt of traditional treats. A few years back, the brand expanded their products and packaging into a line of low calorie candy treats and for 2015 they are introducing a line of ready to drink iced coffees. The photo above shows the new line of SKINNY COW® Creamy Iced Coffee Drinks that are available in three flavors all for under 120 calories per bottle: Mocha Latte, Vanilla Latte and Creamy Cappuccino.
One thing you will notice about their previous packaging for ice cream treats and snacks is the amount of color and design on each piece of packaging. The new coffee drinks are no exception which use full body shrink sleeves and have 360 degrees of design work. Each sleeve has a white and tan gradient backsplash with a swirling coffee graphic in the center. Accent colors are included along the top and bottom of the container to identify the variety (i.e. purple for the mocha, blue for the vanilla). Their signature cow character is perched above the brand name along with the use of black cow spots to enclose the word “new” signifying it as a new product.
Interested in a shrink sleeve similar to the one by the SKINNY COW® brand? Contact us today for more information. “SKINNY COW® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland.”
03/09/2015 by Ashley (comments: 1)
Simply Squeezed After Packaging
Redesigning ones packaging is an excellent way of staying current in the market. When beginning a brand facelift, it is important to partner with an excellent design firm who can help bring your product to the next level. Popular New Zealand based juice brand, Simply Squeezed, has been in business for over twenty-four years and decided it was time for a packaging redesign to stay current in today’s market. The brand is known for their fresh juice that is made with minimal ingredients for that fresh squeezed taste. In addition to the traditional orange juice flavor, four additional varieties are also available including a low pulp version, grapefruit, kale blend and melon blend.
The photo below shows the previous one liter packaging design for their traditional orange juice product. Each jug had a built in handle and small rectangular front and back labels. The design was traditional with large photos of oranges and a clean text. Above, we see the redesigned bottle that now has a more traditional cylindrical shape. Simply Squeezed partnered with Dow Design to redesign the packaging that now has a much more contemporary look. An ultra-clear label wraps around the center of the bottle featuring a much more stylized design. The brand name is printed in a round circle, mimicking the look of an orange, with fun flowing script. The text of the rest of the label is printed at a forty-five degree angle, for an interesting design element, and switches off between white and green colors.
Simply Squeezed Before Packaging
Interested in a clear label similar to the one used by Simply Squeezed below? Request a sample packet today!
03/06/2015 by Nick DeJesus (comments: 0)
After such a great experience in 2014, we are excited to announce that Dion Label Printing will be exhibiting in the 2015 New England Made Spring Tradeshow! The show is held from March 14th-March 16th at the Portland Sports Complex in Portland, Maine. If you are interested in working with Dion Label Printing for your next project, stop by booth #426F to meet with one of our representatives!
For years the New England Made shows have been a great networking opportunity for New England based companies. Hosted by Giraffe Events, this tradeshow features more than two hundred and fifty manufacturers of all industries looking to expand their brand awareness. Show attendees can expect to find the finest specialty foods, candles, homemade craft products and so much more at the show. We are looking forward to a great show and hope to see everyone there!
For more information on Dion Label Printing, or to receive a free sample packet, contact us today!
03/04/2015 by Nick DeJesus (comments: 0)
Not only does spring mark the beginning of good weather, it also brings us some of the very best design competitions of the year. The award season kicks off with the 2015 Annual Pentawards. Since 2007, the Pentawards have recognized the best design and marketing in packaging for five major categories. These categories include beverage, food, body, luxury, and “other markets”. The contest begins on March 9th and runs until April 24th. The Pentawards is an international contest and is open to anybody who feels their packaging or design is suitable. So if you’re feeling confident be sure to enter your design or product!
Also be sure to check back with us later in the year as we announce the winners for 2015! For details on past contests and winners, check out our blogs from recent years.