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08/27/2014 by Ashley (comments: 0)
Ligero wine label design
As we have stated in the past, a wine label is responsible for over 60% of wine product sales making the design of the label crucial. Eastern European country, Moldova, is home to Albastrele Wines who required a new label design for their collection of Ligero wines. The winery was looking to elevate the look of their product collection and sought out creative aid from design firm 43’OZ.
The photo above shows four of the bottles that received the new packaging design including two white and two red bottles. Each 750ml glass bottle is finished with three rectangular wrap around prime labels stacked one on top of the other. The top wrap label, reading the brand name “Ligero,” is created from a metallic material tinted in various autumn colors to match the bottles seal such as gold, bronze, and deep red. Below the metallic label are two identically shaped labels created from an off white textured paper carrying the product information and company seal. Breaking up the traditional rectangular wine label into three individual labels creates both interest and visual appeal that is ideal for the wine industry.
08/19/2014 by Ashley (comments: 0)
Pillsbury Pancake Batter shrink sleeve packaging
Easy-to-use products are being introduced across the market from easy dispensing cosmetics to single use, mess free detergent pods. Pillsbury recently introduced a brand new breakfast item with packaging tailored for the convenience segment. The company known for traditional products such as their crescent rolls and moist cakes is certainly not afraid to think outside the box when it came to their new Pancake Batter product. Different from their line of powdered pancake mixes, they are now offering an already mixed bottle of batter in the refrigerated section with the tagline “Just Pour, Flip & Serve.” Flavors currently sold exclusively in the Midwest include both original and buttermilk.
The 24oz squeeze containers are finished with a full body shrink sleeve that fits perfectly around the hourglass shaped bottle. Blue Pillsbury company colors make up the gradient background for the sleeve and huge stacks of syrup covered pancakes are printed at the bottom. The tagline and instructions are printed at the top of the sleeve in a hand written font with close placement to the easy dispensing flip top. A circular center image holds pertinent company information such as the product name and flavor variety highlighted in red for original and light blue for buttermilk.
Interested in a shrink sleeve similar to the one above created by Pillsbury? Visit our shrink sleeve capabilities page for more information.
08/13/2014 by Elena (comments: 0)
Matt Lacasse, one of two owners of Birch Benders, stated in a recent article by Kari Embree on packaging digest that while companies may have the vision or direction they want their packaging to go in, they lack the means, expertise, and capability to bring this vision to life. Lacasse recommends to “do your homework” in order to find different packaging options and choose one that will suit your needs. Matt Lacasse and his partner Naomi Honig had a vision of packaging their product in stand up pouches and jars. Their goal was to noticeably define their brands priorities and character when consumers came in contact with the product.
Birch Benders made this goal come alive by researching and choosing Moxie Sozo, a design and advertising agency that was best suited for them. One product is sold in a glass jar with a gold top and another product features a flat-bottomed stand up pouch. In order to maintain consistency, the labels on the jars used the same style and imagery as what was printed on the pouches. Each label has a red rectangular banner displaying the brand name and logo. Below the name are four lines of text explaining the important features of the product. The bottom of the label and pouches display the flavor of the pancakes in the same font as well as a colorful ribbon that says “delicious and nutritious” to remind consumers that this product is good for you. A flavor associated background image and color tie each label and pouch together. This busy and creative packaging will catch the eyes of consumers and present something other than just a regular old pancake mix.
Be sure to read our previous blog on some other interesting breakfast packaging.
08/11/2014 by Ashley (comments: 0)
The Stormhoek Stack shrink sleeve packaging
Consumers today are constantly searching for convenience based packaging that will fit into their busy lifestyles. Single serve products and packaging, in particular, are the ideal way to bring your favorite food or drink on the go with ease. Origin Wine, based out of the UK, has recently introduced what they call “The Stormhoek Stack” which is a tower of 750ml worth of wine in four easy to transport containers. The stacked wine containers feature their premium chardonnay in a lightweight, plastic construction making them ideal for travel.
Each “Stormhoek Stack” of four wine glasses is held together by a full body shrink sleeve. The sleeve features layers of design with a contemporary feel. The top container has black and white horizontal stacked stripes with small text featuring cities where the wine is available (i.e. New York, London, Cape Town). Ink is omitted from the center of the sleeve to reveal the subtle champagne colored wine and white ink with black and turquoise text makes the bottom two containers pop! Cheeky text is incorporated such as “Wine 4 Friends” playing off the four containers that are perfect to share with a group. For easy removal of the shrink sleeve, four built in tear perforations are included so consumers can remove one glass at a time without compromising the rest of the sleeve.
What other convenience based wine/spirit packaging have you seen on the market? Leave us a comment today!
08/08/2014 by Ashley (comments: 0)
Best of Luck, Elena!
Today, the marketing department at Dion Label Printing is saying goodbye to our most recent sales & marketing intern. After a year of employment, Elena Lidwin is leaving for a new full time job opportunity. Elena worked with the marketing team to create various promotional products, explore innovative materials, providing support at tradeshows and assisting the sales team with marketing samples. Aside from her marketing skills, Elena also brought photography skills to Dion and aided in taking various photos for promotional material.
Elena graduated from the UMASS Isenberg School of Management in 2012 with a Bachelors of Business Administration. The Dion team wishes you the best of luck in your new endeavor and we hope you will stay in touch in the future. Good luck, Elena!
08/01/2014 by Ashley (comments: 0)
Peanut Hottie label design
When the days begin to get longer, consumers are looking for warm beverage options to cozy up with. Hot tea, coffee or hot chocolate are the usual suspects, but Bravura Foods USA has recently released a new hot drink to the U.S.A that you might not expect. Peanut Hottie is the first peanut butter flavored instant hot drink to hit the market with some fantastic packaging. The drink product is sold as a powder in tall golden containers. Customers can add the powder to hot water for a peanut buttery smelling and tasting drink. There are currently two flavors available by Peanut Hottie including traditional peanut butter and peanut butter & chocolate.
The top photo shows samples of the labels and packaging utilized for each variety. A wrap prime label is adhered around each golden container printed with a color matched background hue. Curvaceous script is used for most of the text in browns and whites that creates the illusion of a hand written love note. The company name “Peanut Hottie” also has subtle love symbols included in the printing such as a heart used to dot the “I” in hottie and an underline flourish finished with a “X” (as in XOXO). Below the company name is a white outlined heart filled with flavor indicating graphics, such as chocolate and a peanut, forming the shape of a heart. These peanut butter products will hit retail shelves nationwide starting in September.
Be sure to check out our previous blog, “Packaging Redesign: Justin’s Nut Butter” about some other peanut butter product packaging.
07/28/2014 by Ashley (comments: 0)
Unruly Gin labels and packaging
When it comes to designing packaging for the shelf, outer packaging can assist in extending product information as well as differentiating your product from the crowd. Popular design firm, Hired Guns Creative, was selected by Canada based distillery Wayward Distillation House to create labels and packaging for their new gin. One of the secret ingredients to Wayward’s gin is honey, as we have seen trending lately as an additive in various food products. The distillery wanted to highlight the inclusion of honey on the labels but not in a bold, traditional way such hexagonal honeycomb graphics.
Unruly Gin was created, as seen in the photo above, based on the “unruly” or naturally chaotic looking behavior of bees. Each 750ml rounded glass bottle is fixed with a front and back custom die cut label printed on a matte black material. The center of the label peaks at the bottom and top for a sleek look and highlights the copper foil detail included on the label. Notice that at the bottom of the label is a small honeycomb graphic also printed in copper foil so a subtle hint to the added ingredient. An outer tag wrap piece extends over the neck of the bottle and creates a domed, “honey comb” inspired casing for the bottle. The outside of the wrap is printed with high quality images including a large, magnified bee graphic as seen in the right photo above. By designing the graphics in a deep copper and black color pallet, the elements mesh well together without having one element overpower the rest.
Be sure to read our previous blog about another honey based beverage label also designed by Hired Guns Creative.
07/25/2014 by Elena (comments: 0)
London Fields Soap Company
London Fields Soap Company had a mission to “bring back the bar” with quality, handmade soaps that are both good for you and the environment. They used only the best ingredients they could find and made their soaps in small handmade batches in their East London location of Hackney. According to Tabitha Kleinert, the founder of London Fields Soap, “We always want to make our soaps from only the best ingredients. In many instances those ingredients are good enough to eat.”
London Fields Art-deco Labels
London Fields chose One Darnley Road, a design firm with a goal of “making great ideas work hard for our clients,” to design their clean and modern Art-Deco patterned designs. London Fields wanted a label that represented their modern brand but also their classic handmade product. One Darnley Road achieved the design goals by using a classic black and white label that incorporated contemporary artistic design elements. Each label has a white bordered center square with the London Fields Company name in small clean capitol font, while the word soap is demanding with a large, bold font. The variety of the soap is listed at the bottom of the white square in an elegant script. Each background has a patterned black modern Art-Deco design to tie in the modern brand with the other classic elements of the label. The designers worked hard to combine all the design elements discussed for an imaginative and alluring label.
Be sure to read up on another modern skincare packaging design in our previous blog.
07/23/2014 by Ashley (comments: 0)
Cold Stone Milkshakers packaging
During the summer months, ice cream giants such as Cold Stone Creamery are looking for new products to entice their customers. To expand their products into the retail and convenience based market, Cold Stone Creamery partnered with beverage development company Steuben Foods to introduce their new line of Milkshakers. Each 12 oz bottle holds one of the three delicious flavors offered including Simply Vanilla, Strawberry Swirl, and Chocolate Fudge Brownie! Customers on the go will love the convenience based packaging which is re-closeable and perfect for traveling.
The top photos shows the three products packaged in beautifully designed shrink sleeves. Each bottle’s sleeve has a swirly designed background pattern that provides a good base for the text. The company name and logo are printed at the top, while the product flavor information is located at the base. Metallic gold accents give the bottle a rich feeling and match the gold ring around the cap. A black printed section at the base and lid provide a nice modern contrast to the design. Cold Stone Milkshakers are now available at local convenience and retails stores nation wide.
Be sure to check out our previous blog, “We All Scream for Ice Cream Packaging” with some other innovative ice cream product packaging.
07/21/2014 by Ashley (comments: 0)
Ole Smoky Moonshine Labels
Remember when we blogged about the rise in popularity of moonshine in our previous blog “Moonshine Popularity Rises for Tennessee Distillery?” Well the once illegal spirit is now popping up in chain liquor stores across the country. According to Technomic, moonshine sales increased by over one hundred and fifty thousand cases in just one year alone! One of the largest mainstream moonshine companies is Ole Smoky Tennessee Moonshine who has some fantastic labels for their mason jarred product.
The photo above shows three samples of the thirteen moonshine varieties offered by Ole Smokey: peach, cherries and apple pie. As the distillery has a focus on hand crafted, home grown products it’s only fitting that they have packaging to match. Each mason jar has a narrow wrap around label hugging the bottom of the jar along with a tamper evident label covering the lid. The prime wrap labels are printed with a distressed looking background for a homemade feel and deep brown script. Since most of the jar is left unlabeled, the contents becomes the prominent display feature. The moonshine cherries (cherries soaked in 100 proof moonshine) in the center photo above offers a rich colorful background and meshes nicely with the rustic labels. The tamper labels in matching print to the prime labels extend over the lid and adhered on the side of the jar to ensure freshness in each jar sold.
What other interesting moonshine packaging have you seen on the market? Leave us a comment today and it could be featured in our next blog!