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02/03/2012 by Ashley (comments: 0)
Since the installation of our new shrink sleeve equipment, Dion Label has been focusing its attention on shrink. Well, a few weeks ago Stacy came across a wine bottle featuring a shrink sleeve. The bottle featuring the 360 degree packaging was the first of its kind that we had come across, but could be the next big market for shrink sleeves!

The company that produced the shrink sleeve wine bottle is Les Trois Emme Winery locally based in New Marlborough, MA. The wine Stacy came across is called “Splash white wine” and it is packaged in a robin’s egg blue shrink sleeve. Not only does the design have high quality graphics of splashing water, but it also has a neon pink break seal for a nice pop of color against the blue. According to the company, they have also changed the packaging of their beloved Stingy Jack Pumpkin Wine over time from a painted bottle to a shrink sleeve. I love that the pumpkin wine sleeve is printed in an orange color while to break seal is green to mimic the look of a pumpkin and stem. Fantastic wine and packaging Les Trois Emme; we hope to see more shrink packaging from you in the future!
Have you noticed any other shrink sleeves on wine bottles? Let us know; we love hearing from you!
02/02/2012 by Ashley (comments: 0)

Nothing makes a woman feel striking on a night out like the perfect little black dress; but what about a little black beer to match? American beer company, Chick Beer, has created the ultimate feminine beer for women. With only 3.5 carbs and under 100 calories, this is the ideal beer for a girls night out.
Each bottle of light beer is bottled in a dark amber bottle to match with the products general black and pink color pallet. In addition, filling a light beer into a darker bottle gives the illusion that the beer is darker and has a more full body beer flavor. A hot pink label with the curvaceous image of a little black dress wraps around each bottle, and is highlighted with elegant silver script. There is also a black neck label with matching silver fonts and dot patterns to match the jewels on the dress. And not only will you look feminine carrying around your bottle of Chick Beer, but you will also look cute carrying it home from the liquor store! The graphics printed on the six pack cardboard folding container make it look like a matching black purse complete with silver jewel detail. To quote Chick Beer, it’s time to “Witness the Chickness!”
Check out some other feminine packaging in our previous Flaunt your beauty blog!
02/01/2012 by Ashley (comments: 0)

Tired of your significant other leaving the cap off of the toothpaste tube? Grossed out by that clumpy residue that always seems to build up around the opening? If any of the previously stated problems (or others) bug you with your current toothpaste packaging, then LUSH Fresh Handmade Cosmetics may have the ideal toothpaste for you! The UK based cosmetic company has been creating hand made products such as soaps, hair products and now mess free toothpastes since 1995.
What may you ask is their secret? They have eliminated the “paste” from the word toothpaste! Toothy Tabs are LUSH’s first solid tablet tooth cleaners that are surprisingly shaped like a small mint. Using Toothy Tabs is as easy as chewing up on tablet until it foams like normal toothpaste and then brushing your teeth with a wet toothbrush. And the best part is that the dry tablets are packaged in a simple folding box; no mess added! 40 tablets are sold in each black folding box with white text similar to the construction of a box of matches. To dispense, an inner tray gets pushed out and you can easily dole out one tablet for brushing. Also, each box is properly labeled with its teeth cleaning power such as “Sparkle” for extra whitening or “Breath of God” for the perfect date night breath!
What other innovative toothpaste packaging have you discovered on the market lately?
01/31/2012 by Ashley (comments: 0)

In the market of protein drinks, many companies are turning to shrink sleeves to fit their curvaceous bottles. I have noticed the trend of utilizing an hour glass shaped bottle and shrink sleeve to mimic the classic “in shape” look of a woman’s body. Different from a label, shrink provides a 360 degree look capable of fitting a variety of bottle shapes. Protein drink company YouTonics has recently come out with two new products with some awesome shrink sleeves.
The protein concentrate comes in the two fruity flavors melon burst & orange twist, and features an odd cone head shaped bottle ideal for a shrink sleeve. The design takes advantage of the interestingly designed bottle by having the body of the bottle black and the top a colored design. I like how the bright colored paisley graphics pop against the black sleeve and are mimicked on the bottom of the sleeve in a pale version. The company also has two other protein water varieties coming soon in the flavors berry bliss & dragon fruit kiwi. Again, these soon to be released products feature a black shrink sleeve highlighted with bright purple paisley designs for a nice blend with the rest of the line.
Interested in shrink sleeves? Click here to contact Dion Label Printing for more information on how to get started with your next project!
01/30/2012 by Ashley (comments: 0)

Flexible packaging has been trending in the past year, especially in food & beverage packaging. One of its benefits is that flexible packaging can create more sustainable packaging through reducing the amount of raw materials used during production. Malt-O-Meal went through a huge packaging redesign in their “bag the box” campaign, resulting in more eco-friendly cereal bags.
Popular food company, Kraft, has recently said “yes” to the integration of flexible packaging to their salad dressing line. Their new 1 gallon salad dressing container, called their “YES Pack”, was designed to be a more eco-friendly solution for their packaging design. Each container includes built in top & bottom handles and a recloseable cap for easy carrying, dispensing and storage. The new flexible packaging design also remains consistent with the color pallet and fonts of the bottled dressing labels. I like how they have added the text “Same Great Dressing” to the new packaging to assure customers that even though the packaging has changed, the dressing has not changed. With the new packaging, compared to the bottles, the company estimates it will reduce landfill waste and energy during assembly by a whopping 50%!!
To read more on the new Kraft flexible packaging, check out the article on Packaging World.
01/27/2012 by Ashley (comments: 0)

I was never a fan of yogurt, until my friend introduced me to mixing other things into my yogurt such as fruit, granola and even chocolate sprinkles (a favorite of Stacy’s)! Many nutritionists even boast that it is healthier to mix in your own fruit or treats to yogurt, rather than getting the fruit on the bottom blends, as those tend to contain a lot of excess sugar.

But have you ever had problems fitting your additional treats into the already filled cup of yogurt? Greek yogurt brand, Voskos, has introduced some new packaging with a wider mouth opening to accommodate those additional treats their customers love to mix in. And for those on the go, Voskos also has what they call “Crunch” yogurts featuring a double dish container. One side holds the yogurt, the other holds the granola and both are sealed with a single foil top. When you are ready to mix your yogurt you simply remove the lid, bend the granola dish over to dump into the yogurt and mix; how easy! The company also blogged about how their cup labels are now printed with much more clarity and definition.
For more news on this Greek yogurt company, check out their What’s Fresh Blog!
01/26/2012 by Ashley (comments: 0)


Popular cold medication, Robitussin, has recently updated their entire line of packaging to be more consumer friendly. Their umbrella brand corporation, Pfizer Pharmaceutical, says that the changes will make selecting the proper medication easier depending on the patient’s symptoms.
Check out the before and after photo above of their folding boxes, with the old on the left and new on the right. Notice how the new design is much bolder utilizing a solid black and green background? The old packaging was much more congested with numerous text bubbles containing excess information, and a variety of text colors that can be confusing. The new packaging highlights the name (Cough + Chest Congestion DM) by printing it in bold centered font, and then lists the symptoms it relieves below it. They have also now color coated their products making the “peak cold” packaging green, the “lingering cold” blue, and the “children’s” red. Now a consumer that has had a cold for a while knows to select a product from the “lingering cold” collection.
What other packaging changes have you noticed on the pharmaceutical market lately?
01/25/2012 by Ashley (comments: 0)

Valentine’s Day, Easter and other holidays involving sweets always bring out some festive packaging. Through my travels, I came across a UK based chocolate brand called Hotel Chocolat that has taken packaging to the next level. To this company, the product is important but the way the product is presented is even more important.

The two products above come from their Easter collection. When I think of Easter I expect traditional chocolate bunnies wrapped in cellophane or peeps nestled inside folding boxes. Hotel Chocolat has created an array of delicious treats packaged in highly imaginative ways. Check out their “You Crack Me Up” chocolate egg packaging. A large chocolate egg, filled with mini chocolate critters, is encased in a beautiful circular folding box. The box is printed with a crisp white background offset by bold pops of yellow and black, and finished with a black lid and matching ribbon complete the sweet gift. I also love their “Egg & Chips” product featuring a candy version of the popular English breakfast, a fried egg and “chips” (known as French fries in the states). They have laid out the chocolate egg and “chips” as they were on a breakfast table complete with a checkerboard tablecloth background. The entire product is housed with a tray with a clear cover and wrap around label to properly showcase the breakfast candy.
Check out more tasty chocolate with some awesome packaging in our What’s Gotten into Chocolate blog!
01/20/2012 by Ashley (comments: 2)

As February rapidly approaches, couples around the world begin gearing up for the most love filled day of the year, Valentine’s Day. Champagne is one of the most popular drinks purchased for the romantic day. Moet & Chandon, one of the largest champagne companies in the world, has released a limited edition set perfect for Valentine’s Day gift.
Each bottle of rose champagne is manufactured in a smooth pink bottle sealed with their traditional black ribbon label and a crushed foil break seal dyed pink. Bottles are then sold in matching pink folding box complete with carrying handle and a show through die cut front to display the bottle within. The center of the bottle has been left blank so that you can personalize the bottle with the gold pen included in each set. The company encourages customers to “tag your love” buy writing a love inspired message on the bottle or on the outer packaging. They have also integrated social media in their packaging by printing a smartphone scanable barcode on the back. After you and your love have shared a glass they encourage you to “tag your love nest” by scanning the barcode (connected to Google Maps) and sharing a photo of you and your bottle of bubbly on your social media site.
Check out our previous blog on pre-kissed champagne packaging perfect for a couple in love.
01/17/2012 by Ashley (comments: 0)

If you are looking for a way to make your beauty product stand out against the other hundred products on the shelf, consider adding texture to your packaging! As we stated in our 5 Ways to Improve Your Label blog, “Texture appeals not only to a customer's eyes, but also allows them to feel the difference when picking up your product compared to your competitor's.”
We ran across the brand Benefit Cosmetics because of some standout textured packaging. Check out the photo above featuring bottles of their washes and make-up remover. Notice how the bottles have a grooved texture and how the surface under the labels is slightly depressed? Adding slight variances to the bottles makes this product more interesting for the customer to pick up and explore through touch. Also, Benefit has added texture to the bottle caps without making them physically textured. They added a printed texture to the caps so that they mimic a cork without actually being made from cork material. All of the textures and pale colors work together nicely with each other to create a product that looks chic and classy; well done Benefit!
For more reading on beauty packaging, check out our blog on Attracting Consumer Attention in the Beauty Industry!