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07/21/2014 by Ashley (comments: 0)
Ole Smoky Moonshine Labels
Remember when we blogged about the rise in popularity of moonshine in our previous blog “Moonshine Popularity Rises for Tennessee Distillery?” Well the once illegal spirit is now popping up in chain liquor stores across the country. According to Technomic, moonshine sales increased by over one hundred and fifty thousand cases in just one year alone! One of the largest mainstream moonshine companies is Ole Smoky Tennessee Moonshine who has some fantastic labels for their mason jarred product.
The photo above shows three samples of the thirteen moonshine varieties offered by Ole Smokey: peach, cherries and apple pie. As the distillery has a focus on hand crafted, home grown products it’s only fitting that they have packaging to match. Each mason jar has a narrow wrap around label hugging the bottom of the jar along with a tamper evident label covering the lid. The prime wrap labels are printed with a distressed looking background for a homemade feel and deep brown script. Since most of the jar is left unlabeled, the contents becomes the prominent display feature. The moonshine cherries (cherries soaked in 100 proof moonshine) in the center photo above offers a rich colorful background and meshes nicely with the rustic labels. The tamper labels in matching print to the prime labels extend over the lid and adhered on the side of the jar to ensure freshness in each jar sold.
What other interesting moonshine packaging have you seen on the market? Leave us a comment today and it could be featured in our next blog!
07/18/2014 by Ashley (comments: 0)
Sarah's Wonderful Honey labels
In the food industry, there are several foods that have been trending recently such as kale, quinoa and honey products. Honey has been sprouting up as high quality additive in various foods such as dairy products, sauces, beverages and of course artisan created honeys. Catherine Barry from the National Honey Board commented in Food Processing Magazine, "Honey's popularity among food and beverage manufactures continues to increase, mainly being driven by consumer preferences for more natural, clean-label products that taste great.”
Sarah Founder of Sarah's Wonderful Honey
Mileeven Fine Foods, founded in Ireland back in 1988, produces a honey line called Sarah’s Wonderful Honey with some fantastic packaging designs. The collection features nine different delicious flavors including cinnamon, ginger, sour cherries, walnuts and more! Each 7.8oz square glass jar is finished with a custom shaped tamper seal label in a smooth finish. From the front, the white based labels create a teardrop shape including vital product information and an image relating to the flavor variety (i.e. cherries, cinnamon sticks). However, these labels also extend over both the cap and the sides of the jar providing both a unique label design and a tamper evident label construction. Consumers will know that they are getting a fresh product and are sure to be intrigued by the label construction on the product shelf.
Sarah's Wonderful Honey Collection
What other interesting honey packaging designs have you seen on the market? Leave us a comment today!
07/16/2014 by Elena (comments: 0)
Sugar Island Rum Co.
Sugar Island Rum Co. launched two different kinds of rum in 2013, spiced rum and coconut rum. Trinchero Family Estates owns and operates the brand along with thirty-five brands of wines. Since 1948, Trinchero has been a popular wine producing company but saw a need in the spirit industry that they decided to pursue. The President of Trinchero Family Estates, Bob Torkelson stated, “As wine and spirits have now surpassed beer as the leading alcoholic beverage of choice, TFE has the experience, innovation and distribution to provide consumers with the brands they want.” *italicize quotations*
Each of the two flavored rum bottles is sealed with a colored tamper seal and the brand name Sugar Island in a circular outlined image to tie in with their label. Both bottle labels are decorated with a flowing mermaid printed on a textured looking stock. The edges of the label have a distressed effect which give the brand a rustic yet rich feel. ‘Sugar Island’ is boldly printed next to the mermaid in a traditional font and followed by the flavor of rum and more information about how the product is hand crafted. The smaller printed text utilizes a more upscale script adding to the rustic feel of the label. Each label also highlights the colors of the liquor inside the bottle. For example, the clear coconut rum (pictured above) has a label with blue and grey accents while the brown spiced rum (pictured above) utilizes a cream textured stock with redish-brown accents. Trinchero has a long history of creating successful lines of wine, and with quality rum and creative labels they’ll be sure to succeed in the spirit industry as well.
Sugar Island Rum Varieties
Check out our previous blog of Arboris labels printed on a textured paper.
07/09/2014 by Elena (comments: 0)
'Share a Coke'
The first day of college can be scary and awkward, which is why Coke decided they wanted to “break the ice” and help first day freshman students in Columbia make their day a little cooler. Coke’s ongoing campaign ‘Share a Coke’ has a goal of getting people to interact with each other. Each bottle of coke features a cap that cannot be opened until you match yours up with a partner and connect the two to twist off (shown above). What looks like an ordinary coke bottle has a cap with two raised edges. The YouTube video “Coca-Cola Friendly Twist” gives an inside view of how the interaction works. From the looks of it, their new inventive idea seems to be sparking up conversations and new friendships.
Coke Twist Bottle
Coke teamed up with Leo Burnett, a highly renowned advertising agency, in Columbia for the design of this social bottle. Coke’s main goal in this new packaging design was to get people together to share happiness. The new campaign has boosted sales as two bottles need to be purchased at a time in order for the interaction to work. Leo Burnett knew the goal of his design was to get strangers to click immediately. Coke and Burnett’s partnership seems to have paid off especially with this young group of college students taking a huge leap into the world.
Be sure to view a previous blog also about Cokes ‘Share a Coke’ campaign.
07/07/2014 by Elena (comments: 0)
FIFA Coca-Cola Packaging
Big companies such as Coca-Cola, Budweiser, and Mcdonalds recently introduced limited edition packaging for the FIFA World Cup. The FIFA World Cup, currently taking place in Brazil, started in 1930 and has grown to be “the biggest single event sporting competition in the world” according to FIFA. Brands like those mentioned above are consistently releasing limited edition packaging for various holidays, popular events, and special promotions. It would only make sense that they would alter their packaging for one of the major sporting events of all time.
Because the FIFA World Cup only comes around once every four years, details that go into the packaging design such as the World Cup logo makes the themed packaging highly recognizable on shelves. Coca-Cola designed a red matte screen printed metal looking bottle (shown above) with the outline of a green soccer ball and the world cup logo. A small Coke bottle graphic ingeniously replaced the “I” in the Brazil logo and the original Coca-Cola logo stands out in a bright gold print. McDonalds altered not only some of their popular packaging (i.e. cups, happy meal boxes, etc.) but has made its new fry packaging (shown below) interactive with a mobile application to engage people across the world. Each cardboard holder has a variety of intensely colorful images related to soccer that were created by a variety of twelve artists. Also included are instructions of how to download the app which is getting McDonalds highly involved in this years event.
FIFA McDonalds Packaging
Budweiser, another one of America’s most well known brands, also launched a special edition FIFA bottle. The bright gold screen printed bottle (shown below) has the original scripted Budweiser logo on one side and sports a 1974 FIFA World Cup trophy on the other side with the phrase “Rise as One” in a classic bronze font. The companies listed above clearly spent an immense amount of effort and creativity into designing this years FIFA World Cup packaging.
FIFA Budweiser Packaging
Read up on our previous blog about the 2014 Sochi Olympic Packaging.
07/02/2014 by Ashley (comments: 0)
Happy 4th of July!
Dion Label will be CLOSED on Thursday July 3rd and Friday July 4th. We will RE-OPEN during our normal business hours on Monday July 7th. From the Dion Label Printing Team, we hope you have a safe and fun holiday!
06/30/2014 by Ashley (comments: 0)
Pepperjack Wine Labels
Label application can be as equally important as the label itself, as demonstrated by the new wine labels recently released by Pepperjack winery. The winery partnered with Australian based design firm, The Collective Design Consultants, to create a label for their premium Scotch Fillet Graded Shiraz wine. Different from the rest of their collection, the Shiraz is marketed as being the ideal wine to pair with two specific premium cuts of beef (Scotch Fillet and Porterhouse).
Above, you will see a sample of the wine bottle from three angles displaying the wrap around label. Applying the long wrap label at a 45˚ angle adds interest to the packaging design and makes the consumer want to pick up the bottle. A cream based textured stock utilizes mostly black printing with detailed hand drawn graphics such as the cow or gentleman holding the map. Gold foil detailing is scattered around notable sections of the label such as vital text and the dotted outline highlighting the cut of meat on the cow. As a finishing touch, a small circular label toting the company’s logo is also applied at the base of the label for a high end looking seal to the packaging.
Pepperjack Wine Label Closeup
Like the look of the wrap around label above? Check out our previous blog, “Give your Label an Angle” for another company giving their products an angled look.
06/27/2014 by Elena (comments: 0)
2014 American Graphic Design Awards
Since their start in 1963, Graphic Design USA has become one of the leading publications for graphic designer work. The 2014 American Graphic Design Awards began accepting entries for this year’s winners on January 1st and will stop accepting entries on July 1st. For decades there have been thousands of artists that have been recognized by Graphic Design USA through their various design competitions. Chosen victors receive both an award certificate and become qualified for publication in the Graphic Design USA Awards Annual which is a publication viewed by over 100,000 clients and colleagues every year.
According to the Bureau of Labor Statistics there are nearly 200,000 graphic designers in the US. Because this competition is open to everyone, the outstanding work and creativity varies greatly from designer to designer. Eligible entries can be submitted by individual designers or companies involved in the design process. Entries can be submitted in 24 different categories and can be submitted online or by mail. Some of the popular categories are internet design, logos and trademarks, packaging, advertising, direct mail and sales and self promotion. With the variety of quality graphic designers in the US today, the competition is sure to be fierce. We will keep you updated in a future blog of who the winners are for this year’s competition!
Be sure to read up on our previous
06/25/2014 by Ashley (comments: 0)
Owners John Dion Jr. and Dave Dion pictured above
Dion Label Printing is proud to announce that we are celebrating our 45th anniversary of being in the label business! Dion was founded in 1969 by John Dion Sr., and believe it or not was operated out of his basement with only two printing presses and the assistance of his wife Jane Dion. As the company grew, the operation was moved to a larger facility in Chicopee, MA and additional employees were hired.
During the early 1980’s, John Dion Sr.’s sons John Dion Jr. and Dave Dion joined the family business. Dion Label moved to Westfield, Massachusetts and built the facility that is in operation today. John Dion Sr. passed away in 2006 leaving the company to Jane, John and Dave who are still the current owners.
As a printing company, Dion Label Printing has shown extensive growth over the past few decades expanding to over seven major departments and seventy plus employees. As a company, we acquired several flexographic presses, two new HP Indigo WS6000 digital presses, various pieces of finishing equipment and flexible packaging equipment. The team is excited to emerge into new markets and further expand our capabilities and printing knowledge as a company.
Congratulations to the Dion family for an excellent 45 years!
06/23/2014 by Ashley (comments: 0)
Chandon Limited Edition Summer 2014
In honor of the beginning of summer, sparkling wine company Chandon has released their 2014 Limited Edition packaging design. The marketing campaign released with the packaging is called #ChandonSummer encouraging customers to show how they are enjoying the product on social media sites such as Twitter. As per the last two years, design firm Butterfly Cannon partnered with Chandon to design the nautical shrink sleeve packaging shown in the photo above. Brand Director of Chandon Morgan Robbat commented, “Our aim with the summer limited edition is to reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments.”
The top photo shows the 2014 limited edition packaging just released onto the market. Both a 750ml and smaller 187ml bottle are offered with the design. A shrink sleeve extends from the middle of the bottle’s neck down to the bottles bottom with blue vibrant wave designs. As the blue waves travel from top to bottom, the colors pigment darkens to give the effect of diving deep into the ocean. To play on this idea, a small white anchor graphic also extends from top to bottom of the sleeve as if having been tossed overboard a ship. Red accents for the bottle’s neck seal add a pop of color and bring the whole design together for a nautical yet patriotic twist sure to be a hit at Fourth of July parties across the country.
Be sure to read our previous blog about Chandon’s 2013 limited edition bottle design also created by Butterfly Cannon.