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03/06/2015 by Nick DeJesus (comments: 0)
After such a great experience in 2014, we are excited to announce that Dion Label Printing will be exhibiting in the 2015 New England Made Spring Tradeshow! The show is held from March 14th-March 16th at the Portland Sports Complex in Portland, Maine. If you are interested in working with Dion Label Printing for your next project, stop by booth #426F to meet with one of our representatives!
For years the New England Made shows have been a great networking opportunity for New England based companies. Hosted by Giraffe Events, this tradeshow features more than two hundred and fifty manufacturers of all industries looking to expand their brand awareness. Show attendees can expect to find the finest specialty foods, candles, homemade craft products and so much more at the show. We are looking forward to a great show and hope to see everyone there!
For more information on Dion Label Printing, or to receive a free sample packet, contact us today!
03/04/2015 by Nick DeJesus (comments: 0)
Not only does spring mark the beginning of good weather, it also brings us some of the very best design competitions of the year. The award season kicks off with the 2015 Annual Pentawards. Since 2007, the Pentawards have recognized the best design and marketing in packaging for five major categories. These categories include beverage, food, body, luxury, and “other markets”. The contest begins on March 9th and runs until April 24th. The Pentawards is an international contest and is open to anybody who feels their packaging or design is suitable. So if you’re feeling confident be sure to enter your design or product!
Also be sure to check back with us later in the year as we announce the winners for 2015! For details on past contests and winners, check out our blogs from recent years.
03/02/2015 by Ashley (comments: 0)
New Product Packaging
Developing new products, or re-engineering old products, is a critical step for a brand. Whether the product’s taste is being altered or a problem is being fixed, one of the best ways to highlight the emergence of that new product is with packaging. A great example of highlighting a new product is for companies offering new “artisan” or “homegrown” products. One might consider altering the product label to a matte or more rustic looking label to attract attention. Dion Label Printing offers several matte and textured paper label options to find the ideal look.
The design of the packaging can also aid in taking a new product to the next level. Shrink sleeves can be a great alternative for a 360 degree design space on your bottle or container. Consider using the labels main design scheme but on a larger scale with new key words such as “New” or “Improved Recipe.” Bright colors and patterns can also be incorporated to catch the consumer’s eye on the shelf. In addition, adding value is a great way to introduce a re-engineered product on the market. For labels on food products, consider adding a tamper seal that will show consumers that the product is guaranteed 100% fresh at purchase just from the packaging! Hang tags can also be excellent value added packaging to the neck of a bottle that carry coupons or special offers.
What other innovative products/packaging have you seen on the market? Leave us a comment today!
02/19/2015 by Nick DeJesus (comments: 1)
Sharp's Brewery Labels
You may have read about craft beers in our previous blogs. Craft beers offer a local, homemade feel and are one of the top categories in the beer industry. Along with craft brews, cask conditioned beer is becoming a big hit in today’s beer industry. Cask beer is best defined as an unfiltered beer which is processed and served in a cask with no additional carbon dioxide or nitrogen. Sharp’s Brewery is a UK based company that specializes in cask beers. Founded in 1994, they built their business by focusing on the future of cask beers with their long history in mind.
Since 1994, Sharp’s Brewery has grown into one of the top beer manufacturers in the UK, earning them a spot on the list of top cask conditioned beers. With such great beer, Sharp’s wanted to use packaging that matched their products and beliefs. With the task at hand, Sharp’s contacted Buddy Creative to help with their packaging. The result is a clean cut label with minimal design. Though Sharp uses a minimal design, the label does not fail to send off the positive energy that they were looking for in their packaging. This is accomplished by a combination of positive color schemes and a metallic label border. The label wraps around the bottle and has a wave shape that symbolizes Sharp’s “relentless and progressive ambition.”
Are there any other trends you have seen in the beer industry? Leave a comment and let us know!
02/11/2015 by Nick DeJesus (comments: 0)
Bone Dry Gin Label
It is no secret that the spirit industry is one of the most successful in today’s business world. With thousands and thousands of new products being introduced each year, we can expect to see the numbers continue to grow. Backbone Bourbon Company is a Colorado based spirit company. For years they have been specializing in Bourbon and Whisky. With the current state of the market, they decided it was time to introduce a new line of product. Backbone decided to take their chances in the Gin industry, and created Bone Dry Gin. The London style gin is made to bring consumers back to a simpler era of cocktails.
Bone Dry Gin Label Detail
Keeping a simpler era in mind, Backbone Bourbon Company paired up with CODO Design to help their new product stand out on the shelves. Bone Dry Gin follows the family footsteps when it comes to packaging. The packaging uses a “wild, wild west” theme that can be found on each of Backbone’s spirits. Bone Dry Gin uses a textured stock in their labeling, to ensure a high end look with a vintage feel. The front of the label features the name of the spirit in an old western style font written in an off-white color scheme. On the back side of the label consumers will find a brief paragraph explaining the ideal uses for this gin. It also even mentions that dry gin martinis were Winston Churchill’s beverage of choice!
Textured stocks can be a great way to help your products stand out on the shelves. For more information on textured stocks feel free to contact us today!
02/06/2015 by Ashley (comments: 0)
Eden Trail Shiraz packaging
When designing a wine label, the overall look can be inspired from various elements one of which is most popular being the wine’s origin or background. Australian based winery, Thorn-Clarke Wines, decided to include some topical references in their wine packaging. The region of the country that holds Thorn-Clarke is filled with historic walking trails along with some of the best wine making conditions for the area. The Eden Trail wine collection and packaging was created with inspiration especially from the walking trails. A 2014 Riesling and 2012 Shiraz are currently the two varieties offered in this collection and have some beautiful label design.
Thorn-Clarke partnered with design agency The Fizz Group to come up with the ideal packaging for the wine. The top photo shows the Shiraz label design and outer packaging and below is a close-up photo of the Riesling. Notice that a matte black background is utilized for each label. Selective glossy graphics add a nice texture to the background and metallic foil accents in silver, blue and pink (depending on the variety) highlight the centerpiece graphic. The geometric graphic extends from one corner of the label to the other and is meant to mimic a walking trail as shown on a topographic map. An outer carton was designed to mimic the label design for the ultimate shelf appeal.
Eden Trail Shiraz packaging
What other wine labels have you seen on the market recently? Leave us a comment today!
02/04/2015 by Ashley (comments: 0)
Packaging Trends 2015
As we transition into 2015, new packaging and label trends are emerging on the market. Packaging Digest Magazine recently released an article highlighting some of the packaging trends for the coming year. One of the newest trends is that packaging is now a visual representation to the customer. In an age where technology is king, and apps like Instagram and Snapchat are huge, consumers want to be seen/photographed with visually appealing products. Good packaging will make your consumer want to pose with that wine label and share it’s look with their friends. There is also an increasing digital appeal to product packaging that is emerging. Consumers are using their mobile phones increasingly for online shopping and brands want to ensure that their packaging stands out. Labels that make the most of your container and have bold/easy to read text are preferred as they will stand out better on a mobile phone with a smaller screen.
An old favorite but still strong trend is sustainable packaging that is transparent to the consumer. Customers want to be able to physically see that a product is recycled or made from post consumer waste material. Consider printing this information clearly on your product label and select an eco-friendly material. Dion Label offers several sustainable label materials ideal for various product markets.
Functionality is another trend for packaging in 2015 targeted towards those living in an urban environment. Packaging is convenient base, easy to transport, clearly labeled with easy to read text and sturdy. Shrink sleeves are being found on more convenient based packaging as it provides 360 degrees of design space and can eliminates the need for outer packaging making the container lighter weight and easier to store. Ready to drink beverages in particular have fully embraced the shrink sleeve trend for many juices and coffee drink products.
What other label trends have you noticed recently? Leave us a comment; we love to hear from our readers!
02/02/2015 by Ashley (comments: 0)
Wild Africa Cream Packaging
Inspiration for a product packaging is unlimited and can stem from, but not limited to, the products creation, location, origin or distinguishing features. One South African spirits company decided to base one of their popular products packaging on an animal domestic to the region, the leopard. KWV has been a leading spirit producer for over ninety years and recently went through a packaging redesign for their Wild Africa Cream. The creamy, caramel flavored liquor was previously packaged in a full leopard print bottle with a large printed face of the animal. Though the packaging clearly identified the product with the animal, the company wanted to go for a more sophisticated packaging design.
With the help of design firm Bravodesign, KWV has developed a new look for their popular spirit product. The once rounded bottle is now a tall elegant bottle with front and back prime labels. The front label showcases excellent high decoration print elements such as the gold foil boarder detailing. Foil surrounds the shield graphic and is also used to accent lettering for a high-end feel. The leopard printed section below the shield is highlighted with raised textured printing which intrigues the consumer to want to pick up the product. A matching neck label is included with gold foil detailing and an elegant cap seals the bottle. Overall the product packaging is sleek and eye-catching, much like the leopard it is designed after.
Wild Africa Cream Packaging Closeup
Interested in metallic accents similar to the ones from KWV? Contact us today for more information!
01/30/2015 by Ashley (comments: 0)
Beer Label Trends 2015
As the Super Bowl is only a few days away, beer sales will be showing a dramatic increase in sales. In fact, according to Statistic Brain almost 50 million cases of beer will be sold in the U.S. for the big game alone! How will you make your beer labels and packaging stand out for this year’s game and throughout the year? We have compiled some of the big trends in the beer packaging industry for 2015 to take your product above and beyond.
In regards to label design, companies are creating labels that are less cluttered than ever before. Solid colors and bold graphics are being favored to busier labels for a more artisan look. Cleaner lines also allow your label material to stand out on the bottle and be the star of the show for a high end look. Consider selecting a textured paper label that will provide a tactile experience in itself and let the design accent the material.
Beer has also become more than just a beverage enjoyed at sporting events. It is now a social and cultural medium that consumers are interested in; specifically craft brews. Craft beer enthusiasts are not only interested in the flavor of the beer but also the process and history of creating the brew. Labels are an excellent way to communicate the process of creating a brew in a visually appealing way. BBNo, a brew we blogged about, is an excellent example of this type of packaging. They incorporate the tasting notes and details in an organized, hand written list.
Even flexible packaging is making its way into beer packaging as many beer cans are now using shrink sleeves as opposed to printed cans. Shrink sleeves provide a 360 degree look and can be printed in small or large quantities depending on your needs. Contact Dion Label today for more information on shrink sleeve packaging.
What other beer label and packaging trends have you noticed? Let us know today!
01/30/2015 by Nick DeJesus (comments: 0)
Bud Light Special Edition Bottles
The big weekend is finally here, and no I am not talking about Groundhog Day. I’m talking about Super Bowl weekend! The Super Bowl is one of the biggest events in the sports world, and draws millions of viewers each year. It is safe to say that the Super Bowl’s record breaking numbers can be broken down into two different categories. Those who watch to support their team or to enjoy the game itself, and those who can’t get enough of the infamous advertisements. One company that never fails to grab the attention of the viewer is Bud Light. Bud Light will be sure to keep fans entertained with its new “up for whatever” campaign.
The “up for whatever” campaign was started by Bud Light to reach out to those consumers who dare to be different. A big part of this campaign was to create funny and fresh commercials that captured the brand’s vibrant personalities. Along with these commercials and advertisements, Bud Light decided to create one of a kind packaging just in time for Sunday!
Bud Light Special Edition Bottles Detail
Bud Light teamed up with global design agency, Pearlfisher, to design their new limited edition bottles. Each bottle combines the spirit of Bud Light and football fans everywhere into one special package. A closer look at the bottle design shows words and phrases in large font that seem to come right out of an NFL playbook. However, rather than play calls or motivational speeches, Bud Light uses their design to reach out to the consumer. Phrases like “Catch the cameraman off guard” and “Run a different route” challenge Bud Light drinkers to be different.
What other brands have you seen introducing Super Bowl edition packaging? Leave a comment and let us know!