Dion Label Blog

Label Review: Braxton Brewing Co.

04/26/2017 by Amelia Stasky (comments: 0)

Braxton Brewing Co.

Braxton Brewing Co.

We’ve featured craft beer labels on our blog on a number of occasions. It’s hard not to, the creativity that these brewers pour into their beers is often mirrored in their labels. The great thing about that is there is always something we haven’t seen before. Case and point, Braxton Brewing Co.’s 2nd anniversary special brew, a Cherry Kettle-Soured Ale. Braxton worked with Durham Brand & Co. to create this label design that draws full inspiration from the brew’s name, Yesterday’s Headlines.

Braxton Brewing Co.

Braxton Brewing Co.

This label features only typography and is done is such a way that is stands out just as much or more than a label that uses illustrations or images. A great label design starts with the perfect material for the project. In this case, a heavy, textured, cream material is used. It provides a sturdy base for the bold text and enhances the vintage look. To create this look, “vintage wood block type was hand stamped and scanned…800, 20x30 newsprint was hand-pulled and screen printed featuring the brewery’s press release, supporting copy and branding was used to package the bottle – mimicking an old newspaper found on your front step.” Yesterday’s Headlines was named to celebrate the newsworthy attention Braxton Brewing Co. has received over the past year, and we think this label is just as newsworthy.

Braxton Brewing Co.

Braxton Brewing Co.

Request a sample packet today to see what labels are being printed in your industry!

Cover Up Labels: The Solutions to Oops

04/24/2017 by Ashley (comments: 0)

Cover Up Label

Cover Up Label

Despite our best efforts last minute label changes happen, whether it be a formulation change or an address update. Cover up labels are an easy solution for masking grammatical and factual errors, or even just outdated information. They are particularly useful on printed packaging as you will not need to reprint and reconstruct each piece. Cover up labels are opaque, meaning you can’t see through them. Depending on your application, different material and finish combinations may be used to seamlessly adhere to your existing packaging. Cover up labels also have special considerations because they will be adhering to another material instead of a container. Material testing is required, especially if there are additional environmental factors such as temperature and moisture changes.

Cover up labels can save you both time and money when it comes to packaging updates and changes. Contact us today so we can help find the best solution for you!

What is a Custom Die?

04/21/2017 by Ashley (comments: 0)

What is a Custom Die?

Custom Die

Throughout your label project process, you will hear the words “custom die”. A custom die is essentially a cookie cutter style tool that cuts through your printed material to create your custom label. This process is very particular as your die needs to cut through the label material, but stop short of cutting through the material backing or the liner. Dies can be made to your exact specifications, whether you need to add a tamper section to your cap label, or a main label in the shape of a sun.

What is a Custom Die?

Custom Die

Though custom dies do carry a fee, a unique shape can make all the difference when your product is competing for shelf space. Dion Label Printing also houses an impressive library of dies. If you’re looking for a shape that is not quite so specific, we may already have the perfect die in house.

Which direction will you go in for your label project? Contact us for a quote today!

Label Review: PF Candle Co.

04/19/2017 by Amelia Stasky (comments: 0)

PF Candle Co

PF Candle Co. Photo credit: Grant Puckett

When we saw PF Candle Co. was recently featured on The Dieline as a brand spotlight, we had to check out their labels for ourselves! PF Candle Co. is a homemade candle and home fragrance company based out of Los Angeles, CA. The “PF” of PF Candle Co. stands for Pommes Frites (French fries), which sounds similar to founder, Kristen Pumphrey’s last name. What began as a blog, handmade items, and etsy shop has expanded into a 1300ft faculty and exposure in stores like West Elm.

PF Candle Co

PF Candle Co. Photo credit: Grant Puckett

The label design for PF Candle Co. is minimal. The candles are housed in amber glass jars with brass lids and a single front label is used. The kraft label is printed with only the candle scent, company name, and, “handmade in California with 100% soy wax.” All text is printed in black and uses the same condensed, sans-serif font. This minimalist approach is beneficial for a number of reasons. It allows the quality of the candle to speak for itself. It makes the candle more appealing to a wider audience because it will fit in with the décor of any home. And it sets PF Candle Co. apart from other candle companies.

PF Candle Co

PF Candle Co.

Is your candle label ready for an ugrade? Contact us today for a quote!

Choosing a Label Material & Adhesive

04/17/2017 by Amelia Stasky (comments: 0)

Material Selection

Material and Adhesive Selection

Choosing a material for your label can be a confusing process; there are so many options! Here are a few factors to consider when choosing your label material:

  1. Look: What look are you going for? A textured paper material can be used to create a high-end label look, or a more natural, organic look, depending on the label design. A metallic film is just as versatile, appropriate for applications from candles to nutraceutical products. There is no one size fits all material, adjustments will likely need to be made for each application.

  2. Environment: Will your labels be exposed to an environment other than a retail shelf? Environment is a huge factor in material selection. If your product will be labeled or stored in an environment other than room temperature, this should be taken into account. There are materials and adhesives made for refrigeration and water resistance. 

  3. Product: Is your product a liquid or spray? Oils and sprays can drip on and eat away at some materials over time. There are specific materials we can suggest for maximum shelf life.

  4. Container: What are your labels being applied to? Coated papers, glass, and plastic each have their own considerations and will interact differently with different materials and adhesives. 

  5. Imprinting & Writability: Some craft products, food and beverage, will write in their batch number. Some pharmaceutical and nutraceutical products will print their batch numbers and expiration dates on their labels as well. Depending on the material, some labels can be printed on directly. Others will need a specific coating to ensure the print doesn’t smudge.

We offer comprehensive sample packets, specifically tailored to your label project. Contact us today and we can help you narrow down the options!

Label Review: Dorasti Imports

04/14/2017 by Amelia Stasky (comments: 0)

Dorasti Imports

Dorasti Imports

Dorasti Imports was established in 2016, and is an importer of caviar. Their mission is to, “discover, introduce, and share with their patrons the finest hand-selected caviar that meets their rigorous standard of quality, the expectations for their clients, and is worthy of any occasion and budget.”

Dorasti Imports

Dorasti Imports

Titov Sergey Design made sure that Dorasti’s high standards were evident in their label design and immediately portrayed the quality of the product in the type of label used. The circular cap and bottom labels are connected with a tamper label specifying, “quality control.” The minimalist design uses a combination of select UV varnish, gold debossing, and a luxe, matte black background. Each cap label features the Dorasti logo-a sailboat, with a starry sky over a line drawing of waves. Each bottom label features the Dorasti logo, the type of caviar and refrigeration instructions. With each flavor, the waves and box outlining the flavor change color: the Imperial Kaluga caviar uses gold, the Royal Siberian caviar uses glossy black, and the Russian Ossetra caviar uses a teal blue. The minimalist design and high decoration effects create a label that represents the luxurious nature of Dorasti’s product.

Check out our blog post on specialty food label design trends here.

2017 Specialty Foods Label Design Trends

04/12/2017 by Amelia Stasky (comments: 0)

Wozz! Balsamic Fig Mostarda

Wozz! Balsamic Fig Mostarda

In recent years the demand for specialty foods has risen. This is due in part to consumers’ increasing awareness of what they are putting into their bodies. With the increased demand, competition on the shelf becomes fierce. Here are a few design trends that companies are using to stand out in 2017:

  • Metallic Accents: Metallic accents can be found incorporated into the logo, some text, or as a highlight on an image.
  • Simplicity: While currently very prevalent in the health & beauty industry, simplistic label design is seeing a rise in specialty foods as well. You will see clear or white labels with minimal text and imagery, if any.
  • Ornate Detail: Opposite of simplicity, wide swaths of negative space are not an option here. Filigrees, borders, and multiple fonts are being used to create eye-catching labels.
  • Hand-drawn Illustrations: From wine labels to organic jerky labels, we’ve see an influx of hand-drawn illustrations used to represent a brand story. These label designs keep their organic look and are a far cry from rendered, big-brand illustrations.
  • Typography: Typography is another trend that has gained popularity in recent years, where type only is used in the label design. Typography is, “the art and technique of arrange type to make written language legible, readable, and appealing when displayed.” Contrasting and complementary fonts are used to create visual interest. This can be seen on many vintage-style labels.
  • Tamper Labels: The benefits of using a tamper label is two-fold. They create a security seal and also add more visual interest than just a front label. It creates a high-end feel for the product.

Mount Mansfield Maple Syrup

Mount Mansfield Maple Syrup

Request a sample packet today to see what trends have passed through our doors!

 

What is Outlined Text?

04/10/2017 by Amelia Stasky (comments: 0)

Live Text vs. Outlined Text

Live Text vs. Outlined Text

So you have your material picked out, artwork ready, and size confirmed. You are all set to place your order when your artwork comes back from review and the text still needs to be outlined. What? What if I don’t want my text to be outlined?

Not all printing facilities and designers carry the same fonts, especially if they were purchased specifically for your label design. If you use a font that your printer doesn’t carry, the text will revert to the program’s standard font. The easiest way to get around this is to convert the text to outlines. This means that it is no longer text, but now an un-editable vector graphic. Because of this, we suggest saving an editable copy of the document as well. This is important for any typos or formatting changes that may arise. Another solution? You can also submit your font files along with your artwork.

You can learn more about our artwork guidelines for your upcoming label project here.

Label Review: Commonwealth Brewing

04/07/2017 by Amelia Stasky (comments: 0)

Commonwealth Brewing Co.

Commonwealth Brewing

Commonwealth Brewing began in Jeramy and Natalie Biggie’s kitchen. Their love of home brewing and craft beer led them to open Commonwealth Brewing in 2015. It is currently located in a fire and rescue station in Virginia Beach. As an up and coming brewery, flavor and the portrayal of the flavor were especially important in the can design for their core series.

Commonwealth Brewing

Commonwealth Brewing

Commonwealth Brewing enlisted the services of Thirst, a design and social agency that specializes in the craft drinks industry. Biggies main directive in the design project was simple, “I want to be able to visually see the flavors that I taste in the can.” Thirst took an abstract approach to communicating each of the flavors. They, “photographed textures of different oils, vinegars, and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented.” The Wapatoolie Tropical Pale Ale used rich swirls of leaf green and yellow. The Papi Chulo uses swirls of deep purple and white, and looks like an image from space. The Marvolo Imperial Chocolate Stout uses swirls of black, red, and yellow and looks like lava.  The Aureole Belgian Lager uses yellow and blue, matching the radiant light for which it is named. As you examine the can design, you can almost imagine the flavors bursting in your mouth.

Commonwealth Brewing

Commonwealth Brewing

Many craft brewers are eschewing traditional brown bottles for cans. Dion Label Printing offers label and shrink solutions for this application. Contact us today for a sample packet!

Eye-Catching Decorative Options: Cold Foil

04/05/2017 by Amelia Stasky (comments: 0)

Cold Foil on Shrink Sleeve

Cold Foil on Shrink Sleeve

We’ve talked about several decorative options for your labels including embossing and hot stamping. Today, we will cover cold foil stamping. Cold foil stamping is a process in which sheets of foil, printing plates and adhesive are used to transfer foil to the label material. This process is an alternative to hot stamping when you would like to add shimmer or metallic highlights to your label design.

One of the main benefits of this decorative option is that it is compatible with heat sensitive materials such as shrink sleeves. This is particularly useful for products in the Nutraceutical, Health & Beauty, and Beverage industry. Another benefit is the multitude of colors options. Separate foils for each color do not need to be purchased as the cold stamp foil can be overprinted, therefore changing the color. Cold foil stamping is efficient and cost effective, the process is completed on press for both long and short runs. How do you know if you should be using hot stamp or cold stamp? Cold foil stamping tends to work better on smooth materials. Hot stamping is a better alternative if you are working with a textured material like a linen or estate paper.

Do you have questions about this decorative option or others? Contact us today to learn more!