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03/12/2014 by Ashley (comments: 0)
New England Made 2014 Spring Show
Dion Label Printing is happy to announce that we will be exhibiting at the spring New England Made show happening next weekend! The Portland Sports Complex in Portland, Maine is playing host for the show that will run from Saturday, March 15th through Monday, March 17th. Stop by our booth, #426F, to talk with our label experts about your upcoming packaging project.
The annual tradeshow organized by Giraffee Events has been held for almost fourteen years. Though it was originally created as a spring show, a smaller fall show was added two years ago which Dion exhibited in during the fall of 2013. Local New England made businesses are given the opportunity to showcase their products and services to their ideal clientele to promote networking and growth. The Dion team is looking forward to another wonderful show and hopes to see you there!
03/10/2014 by Ashley (comments: 0)
New Nutrition Label Proposed
Labels, especially when it comes to food products, provide ample information on the nutritional/ingredients of said product. But how many people are actually reading these labels prior to purchase or reading them correctly? Over the years, studies have shown misreading nutritional labels is highly common. According to CNN Health, the Food and Drug Administration (FDA) has proposed various changes to nutrition labels that will make them easier to read and comprehend. The photo above shows the current and future state for these labels. Notice that the new label proposed has various elements emphasized in bold, black text such as calories and number of servings. Part of the proposal is to make these items stand out to consumers along with added emphasis on vitamin counts. Other items such as “calories from fat” have been removed to put more emphasis on overall calories per serving. They are also asking that containers reflect accurate serving sizes. For example, many beverages sold in bottle form have more than one serving per container. However, the consumer will most likely drink the entire bottle when purchased. The proposed new policy would require each bottle/container to contain only one serving so as to accurately reflect the calorie count listed.
There is a three month debate/comment period for these proposed changes and we can expect to know the verdict by the end of the year. As the first large change in nutrition labels in over twenty years, the U.S. is hopeful that the proposition will pass. Once implemented, companies would have a period of two years to make changes to their products on retail shelves.
What are your thoughts on the proposed nutrition label changes? Leave us a comment today!
03/07/2014 by Ashley (comments: 0)
Miller Fortune packaging design
The MillerCoors company has been releasing new and innovative brews since they were founded over one hundred and fifty years ago. Popularity and trends have shifted throughout the years among beverage companies, and more specifically beer, wine and spirits. The spirits market in particular has shown exceptional growth in the past few years. In fact, according to Technomic, “Spirits was actually the fastest-growing segment of adult beverage.” To keep up with the changing times, MillerCoors released a brand new product that targets the spirit drinking market called Miller Fortune. The bourbon flavored beer has a higher alcohol content than their typical brews but still has the crisp flavor of a beer product.
Above is a photo of the packaging created for each tall glass bottle of Miller Fortune. The angular black bottles are finished with a prime wrap around label printed with a black and charcoal grey color pallet. A tall thin font is utilized for the text “Fortune” making it appear crisp and contemporary. For the bottle’s neck, a matching wrap label is printed with the black and grey colors in the shape of a playing card spade. For a pop of color, the Miller “M” is printed in a bright red within the spade shape. Not only does the packaging reflect that of a spirit company, but the company has asked that the beer be served in a whiskey glass in bars/restaurants as opposed to the bottle itself.
If you like the look of the new Miller Fortune, you will also like the design of their new Miller Light bottle. Check out our previous blog post about the recent packaging re-design!
03/05/2014 by Elena (comments: 0)
Hugh Hamilton Wine
According to Hugh Hamilton’s website, “These wines are not simple. They have such character and depth of flavor they can become a topic of dinner party conversation on their own.”
One of Hugh Hamilton’s goals in re-designing their packaging was to elevate both the brand value and the price point of their wine. They hired KS Design, a small award winning team, to make their objective a reality. KS Design chose a thick, quality white stock for the wine labels. Selective debossing and high gloss effects helped give the labels a strong sense of quality. In the center of the labels is a small image of a black sheep with the phrase “Every family has one.” The phrase ties each bottle to their “flock” of wines with names that are suggestive to their black sheep tagline (ex: Jekyle & Hyde wine). A variety of fonts, textures, and imagery on the labels suggests the quality of Hugh Hamilton’s product. These sleek, textured, and rich feeling labels are sure to achieve Hugh Hamilton’s Goal of elevating their brand in the wine industry.
Be sure to check out our previous blog on some high decoration wine labels.
03/03/2014 by Ashley (comments: 0)
“Mega-Selfie” photo includes: Ellen DeGeneres, Bradley Cooper, Jennifer Lawrence, Julia Roberts, Meryl Streep, Kevin Spacey, Brad Pitt, Angelina Jolie and others.
Dion Label Printing has been an active user of social media for years, constantly on the lookout for upcoming trends/ideas. The various sites Dion is active on include Facebook, Twitter, Pinterest, LinkedIn and Skype. Twitter in particular has been taking the world by storm as we discussed in our previous blog #Hashtag Takeover. The spotlight was certainly on Twitter last night during the 2014 Oscars when an epic tweet went viral within minutes! Comedic Oscar host, Ellen DeGeneres, took an impromptu selfie (generally a photo of one’s self taken with a smartphone) of herself and various celebrities which she then tweeted out on Twitter. Within minutes the group selfie (photo above) went viral and set a record for the most re-tweets ever recorded (over 2 million which broke the previous record set by President Barack Obama)! Since the tweet, the photo has been nicknamed the “mega-selfie” and the 2014 Oscars are now being called the “night of the selfie.”
Selfies and other pictures are becoming the chosen media form for both individuals as well as businesses. Many companies have accounts on Twitter and Instagram allowing them so share new trends/happenings at their company through photos/short blurbs within seconds. Sites such as Twitter also allow messages to include hashtags which allows for various photos/posts to be searched by a keyword. Social media is certainly playing an active role in the world today. Be sure to check out Dion Label Printing’s most recent blog post uploaded on our Facebook and Twitter social media pages today!
03/03/2014 by Ashley (comments: 0)
Oliveology Wooden Label Design
The top photo shows a sample of the wooden labels utilized for the extra virgin olive oil line. Each 350ml or 750ml golden canister is finished with a wrap around wooden label. The cherry color of the wood label blends wonderfully with the golden hues of the canisters for an upscale, rich look. Each label is printed with black text providing product information on the right side. Notice that a large number is printed at the center of each label design (ie: the number 18 for the photo above). The number relates to the temperature at which the oil has been extracted at from the olives. As a rule of thumb, lower the temperature when extracting, the higher quality of the olive oil (17 degrees Celsius is the lowest temperature provided). Different from their wooden labels, the special reserve olive oil label features a black background with matte metallic gold graphics (as shown in the photo below).
Oliveology Wooden Label Design
Be sure to check out our previous blog about a brewery also using a wooden label for their packaging!
02/26/2014 by Ashley (comments: 0)
DennyMike's BBQ new packaging design
For the past twelve years, DennyMike’s BBQ sauce & seasonings company has flourished in popularity. The Maine rooted company is well known for providing gluten free, all natural food products that are always created in small batches. With award winning products from a variety of categories (sauces, spices, rubs, etc) DennyMike’s certainly needed some fantastic packaging. Just recently, the company partnered with Portland, ME based design firm Pulp + Wire to rebrand their company’s image and it’s packaging.
The concept behind the rebrand was to elevate the packaging for a more sophisticated look while also making the products have a more competitive pricing structure in the sauce & seasoning market. The photo below shows the previous packaging utilized for some of the BBQ sauce products such as their “Mesquit-O-Madness” or “Sweet ‘n Spicy” sauce. Notice that each flask looking container had a wrap around label with vibrant cartoon looking designs featuring a man BBQing. Above is a photo of the rebranded packaging where the flask containers have been switched out for a round container. The rounded container not only provides a more balanced look, but they also provide more product volume per container. Each sauce container is finished with a wrap around label printed to look like the background is a wooden material. Pops of color are used to distinguish each variety on both the label and the shrink sleeve wrap for the cap. The seasoning containers also have full body shrink sleeves with the same wooden printing effect for a rustic yet classic look.
DennyMike's BBQ previous packaging design
Check out our previous blog with some well crafted packaging also designed by Pulp + Wire!
02/24/2014 by Ashley (comments: 0)
Botan Protein Drink packaging
Food packaging and product trends go through cycles much like diet and exercise trends. High carbohydrate or raw diets hit their high points but the most popular trends now is the high protein diet/product trend. Global food science expert, Laura-Daisy Jones commented, “The general awareness of protein among consumers has increased considerably.” Food companies have jumped on the bandwagon when it comes to protein focused packaging including “high protein” labels and graphics flooding the market. Protein focused packaging can be found in everything from granola bars, to snack cakes and even beverages.
One young California based beverage company called Botan Protein Drink, recently released some beautiful protein based packaging. The natural plant based drinks are available in three delicious flavors including strawberry cucumber, pineapple coconut and tomato lemon; all with an astounding 12 grams of protein per bottle! The company partnered with Bex Brands creative firm to design the packaging in the photo above. Each 16oz tall glass bottle is finished with a wrap around prime label printed on a metallic stock and matching gold cap. Sections of the label were manipulated to be metallic such as the long organic leaves on the right side, and some of the text. The lettering for the product varieties are printed in a unique color based on the flavor such as red for the strawberry cucumber while the text “Botan” remains a constant sea blue hue. Overall the label and packaging provide a clean, healthy look for the high protein beverage product.
Check out another protein enriched product with some great packaging in our previous blog!
02/21/2014 by Ashley (comments: 0)
Blackwoods Spirits Range packaging design
European based brand Blackwoods Spirits, owned by Blavod Wines & Spirits, has recently redesigned their product packaging for three of their premium and vintage liquors. They partnered with creative firm ButterflyCannon to release three new bottle packaging designs for their premium vodka, 40% vintage dry gin, and a superior 60% vintage dry gin (left to right in photo above). All of the products are infused with “handpicked botanicals” from the Scottish Shetland Islands.
The photo above shows the labels and packaging design utilized for each spirit variety. A wrap around label was selected for each bottle in a metallic substrate and finished with a slightly glossy/pearly finish. Each variety has a different color pallet such as the crisp blue and silver tones used for the vodka. A custom die cut gives the top label edge a natural and organic look, almost as if the edge has been torn. A tree being blown in the wind is the center graphic on each label while the background depicts a geometrical landscape of the sea, land and clouds. Product information is formatted nicely into a rectangular box at the bottom of the label and printed in a classic script. The 700ml bottle is finished with a brown cork and a color matching tamper seal with a small circle graphic holding the alcohol percentage (ie: 40% for the vodka, 60% for the superior dry gin).
Check out some other packaging designed by ButterflyCannon in our previous blog!
02/19/2014 by Elena (comments: 1)
Old Man Liver
Susan Mulcahy, a graphic designer from Cork Ireland, has a passion for packaging, illustration, and branding. Mulcahy came up with a packaging solution for Old Man Liver, an old industrial stout produced by Beamish and Crawford in Cork Ireland. Mulcahy’s idea was to give the product an industrial feel. The new name, Old Man Liver, was inspired by the idea of an ‘old man’s drink’.
Mulcahy wanted to add a vintage element of the working man to the packaging. The gunmetal finished bottle combined with a black textured paper label and a worn effect helped Mulcahy achieve her goal of tying in an element of old age. Brushed metal screw embellishments on the label add a sense of richness and quality to the packaging. A bold and modern grey font and border help give a contemporary flare to the packaging. With many vintage elements already added to the label, the addition of a modern font and minimal text ties in a more current look so the label does not seem outdated. Mulcahy’s combination of vintage and contemporary elements created a rich eye catching label.
Be sure to check out our previous blog on another vintage inspired beer label.