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Dion Label Blog

New Sauce Packaging Designs for Delika Brand

04/16/2014 by Ashley (comments: 0)

designed by Creative Trade Mark

Delika Sauce Packaging Design

Delika Sauce Packaging Design

When creating packaging for a sauce product, one must keep in mind the high competition on the shelf with new brands emerging every day. Sauce packaging needs to stand out which can be accomplished by using an abnormally shaped bottle or a uniquely shaped label. Lithuanian based brand Delika recently introduced some new packaging for their line of sauce products that is certainly eye-catching! To create the packaging, Delika partnered with Creative Trade Mark design firm. Over five different products now have the new label design including their salsa’s (hot and original), thai sauce, barbeque and sesame sauces.

 

The top photo shows a few samples of the packaging designed for the Delika sauce brand. Notice that each 9oz. hexagonal glass jar has a wrap around prime label and a matching tamper seal label. The material has a distressed look that mimics a kraft paper which is a nice backdrop for the text. Each panel of the jar features text printed in a tall modern font and the front panel has a hand drawn looking graphic. The graphics relate to the sauce variety such as a pineapple for the thai sauce which is typically made with the fruit. A tamper seal is applied over the cap utilizing the same design as the prime label and delicate rib cut edge. To finish off the container, a matching hand tag is attached to the bottles neck featuring similar design elements that are printed on the labels.

 

Check out some other unique hot sauce packaging in our previous blog, “Chili Sauce Labels for Charity.”

Packaging Design Targets DIY Consumers

04/14/2014 by Ashley (comments: 0)

“How To” Guide

Better Life

Better Life "what-Ever" cleaner packaging

The term DIY (do it yourself) has grown in popularity with the expansion of various social media sights such as Pinterest featuring homemade versions of traditional products. In fact, according to MainStreet.com, “70% of projects involve DIY.” Consumers, on the average, seem to be seeking out how to guides or product usage information when purchasing a new product. Packaging design is an easy and effective way to provide “how to” guides or usage information on the product for those DIY fans.

 

Numerous companies have begun introducing product usage guides or ideas on their packaging in industries from food & beverage to home cleaning goods. The photo above shows the packaging for an all purpose cleaner distributed by Better Life. The product is called “what-EVER” and on the front of each label are small brown square icons indicating usage ideas. For example, the image of the microwave indicates the product is a good kitchen cleaner while the skier indicates it could be used for cleaning athletic equipment. Popular food company, Progresso, has been branching out with their products and packaging and recently introduced a new line called “Recipe Starters.” The line features a pouched product as shown in the photo below that gives users a recipe idea guide on how to use the product. A handy ingredient list is printed in the upper right hand corner and a sample image of the final product is centered on the pouch. Other companies such as Velcro also recently went through a recent packaging re-design showing graphics of how to use the various products on their coinsiding packaging.

Progresso Recipe Starter pouch packaging

Progresso Recipe Starter pouch packaging

What other DIY inspired packaging designs have you seen on the retail shelf? Leave us a comment today!

Live for Tomorrow Looks to Clean up Consumers Carbon Footprint

04/11/2014 by Ashley (comments: 0)

Eco-friendly cleaning product packaging

Live for Tomorrow detergent packaging

Live for Tomorrow detergent packaging

For most cleaning product companies, they have a focus on providing products to clean up the everyday muddy footprints from their customer’s floors or carpets. Live for Tomorrow, however, is also placing a major focus on cleaning up their customer’s carbon footprint along with providing a line premium cleaning products. Based out of the British Columbia, Live for Tomorrow Water Smart Company provides natural, biodegradable cleaning products made from minerals and vegetables. Over eight product lines are offered by the company including detergent, fabric softeners, dish detergents, bleach and all purpose cleaners.

 

The photo above shows a sampling of their newest packaging that made its debut at Expo West 2013. Each product is available in either a 16.9oz aluminum container or a 34oz white plastic container for a variety of their liquid products. The silver containers feature a convenient black pump dispenser and a matching wrap around prime label with a matte finish. Modern graphics of bubbles and dirty silverware (i.e. a fork) are included in vibrant colors at the top of the label and stand out nicely against the black background. Catchy phrases are included below the images such as “dirt happens” or “dish the dirt” for an edgy packaging twist. Not only is the packaging attractive, but it is also re-usable and 100% recyclable for consumers interested in sustainability.

 

Check out another household cleaning products company also featuring some eco-friendly packaging in our previous blog!

Label Redesign for Summit Brewing Company

04/09/2014 by Ashley (comments: 0)

designed by Duffy & Partners

Summit Brewing Company new label design

Summit Brewing Company new label design

Finding the right time to introduce a brand wide label redesign is critical for the success of the product. Periods of growth are an excellent time to consider introducing a packaging redesign as it shows the evolution and progress of the company. Summit Brewing Company, based out of Minnesota, recently went through a complete packaging redesign for their collection of six year round brews and five seasonal brews. To create the new design, Summit Brewing Co. partnered with local design firm Duffy & Partners for a more modern look and a focus on local culture.

 

The photo below shows the previous label design for their collection of year round brews. Front and back prime labels feature their logo made up of barley and hops images, used in brewing beer, for a small town country feel. Now check out the new label design in the top photo and notice how much more modern the collection looks. Wrap around prime labels are now utilized in more vibrant colors and bold fonts. Said fonts stand out nicely against the backgrounds images of famous Minnesota landmarks such as the state’s capital building on the Great Northern Porter and other urban areas.

Summit Brewing Company previous label design

Summit Brewing Company previous label design

Interested in a beer label similar to the ones created by Summit Brewing Co.? Visit our beer label capabilities page for more information now! 

Krispy Kreme Introduces Ready to Drink Iced Coffee Packaging

04/07/2014 by Ashley (comments: 0)

Krispy Kreme Iced Coffee Shrink Sleeve Packaging

Krispy Kreme Iced Coffee Shrink Sleeve Packaging

Coffee and donuts have been a classic food pairing for centuries, but became more prevalent when large donut chains opened their doors in the 1940’s and 1950’s. Krispy Kreme is one of the most well known donut companies that still has locations across the U.S. producing their melt in your mouth glaze covered confections. In February of this year, Krispy Kreme branched out into the ready to drink products market and released a new line of flavored iced coffees with some awesome flexible packaging. Sales for iced coffee, in general, have been on the up rise and according to the NACS they grew, “24% during the first quarter of 2013.”

 

The top photo shows two of the first flavored iced coffee’s now available at Walmart stores nationwide: mocha and original glazed. Each 9.5oz glass bottle is finished with a full body shrink sleeve featuring a show through middle section. By leaving the center panel translucent, consumers are able to see the actual coffee product prior to purchasing. The top and bottom panels are printed in the company’s signature donut box color pallet of a white background with a green dot pattern and red accents for the logo. Small donut images are also printed on the top of the bottles relating to the coffee’s flavor (i.e. glazed donut for the original glazed coffee).

 

Be sure to check out our previous blog featuring some Grumpy Cat iced coffee packaging by clicking here now!

Kentucky Derby Celebrates 140 Year Anniversary

04/02/2014 by Ashley (comments: 0)

Woodford Reserve whiskey packaging

Woodford Reserve 140th Kentucky Derby Limited edition packaging

Woodford Reserve 140th Kentucky Derby Limited edition packaging

The Kentucky Derby is celebrating their 140th Anniversary in 2014 and in honor partnered with Woodford Reserve+ to release some limited edition packaging. Known as “The Most Exciting Two Minutes In Sports,” the short but extravagant race draws an audience from around the country. Well known whiskey brand, Woodford Reserve, partnered with the derby to release a 2014 commemorative one liter bottles as shown above.

 

Kentucky based artist, David O. Schuster, designed the packaging for this derby inspired whiskey. Each bottle has a wrap around label featuring a hand painted scene of the racers during the famous “4th Turn” or last stretch in the race. To draw attention to the bottle’s neck, a highly decorated label and tamper seal were created. The tamper seal is printed with a vibrant teal and copper diamond pattern reminiscent of the traditional jockey silks (i.e. shirts). Jason Kempf of Woodford Reserve commented, “David O. Schuster has been a fixture of the city’s art community for over a decade, making him the ideal selection as the 140th Kentucky Derby bottle artist.”

 

Be sure to check out some other limited edition spirits packaging in our previous blog, “Hennessy and Chuck Taylor Packaging Pair Up.”

Dion Exhibits at Spring New England Made Show in Portland!

04/02/2014 by Ashley (comments: 0)

Dion Team at the Spring NEM Show in Portland, ME

Dion Team at the Spring NEM Show in Portland, ME

Dion Label Printing exhibited for the first time to a packed New England Made Spring tradeshow. The show celebrated its 13th anniversary in 2014 and was held at the Portland Sports Complex in Portland, ME just two weeks ago. New England based companies visited with our team during the three day event to discuss new or existing label projects. Dion Label’s digital printing capabilities are ideal for shorter runs with multiple product lines while our flexographic printing is geared toward larger volume runs. The Dion team wants to send a special thanks to Giraffee Events and the NEM crew for hosting such a great event. We look forward to exhibiting again next year!

 

Didn’t have a chance to meet us at the show but interested in a sample packet of our work? Request a sample packet online today or contact us directly to speak with one of our representatives about your label project!

Shrink Sleeve Shows Wine’s Creation Process

03/31/2014 by Ashley (comments: 0)

designed by Enric Aguilera Asociados

Torelló packaging design

Torelló packaging design
Consumers today, more so than in the past, are interested in where their food & drinks are coming from and the process of farm to table. Some companies are beginning to include this detailed information on their packaging design as we saw in our previous blog about a wine label infographic. Spanish design studio, Enric Aguilera Asociados, created the packaging design for Barcelona based Torelló wineries special edition brut wine. The dry sparkling wine is now available for purchase across the UK.

 

The top photo shows the shrink sleeve that was designed for this special edition product. Each 750ml bottle is finished with a black and white printed sleeve that covers the bottom three-quarters of the bottle. Various hand drawn looking graphics are scattered around the bottle following the creation process of the wine. Starting on the front of the sleeve, for example, shows the farmers harvesting the grapes that are then transported to the winery for fermentation (turning grape juice into wine). For transportation, the company incorporates graphics of their wine bottle being carried away by hot air balloon which is then mirrored in the outer packaging crate below. Three bottles of the brut wine are enclosed in a cardboard carrying case that splits across the center separating the balloon into two pieces when open.

Torelló outer packaging

Torelló outer packaging

What other packaging have you seen that showcases the creation of the product? Leave us a comment today!

We All Scream for Ice Cream Packaging!

03/28/2014 by Ashley (comments: 0)

“Cool” Flexible Packaging

Schwan's Food Company Soft Serve pouch packaging

Schwan's Food Company Soft Serve pouch packaging

Flexible packaging is becoming a more prominent in new and different since its introduction. Ice cream companies, for example, have been introducing new products utilizing both shrink sleeves and flexible pouches. Schwan’s Food Company was founded over 62 years ago and is known for their frozen food delivery services. The company recently introduced, for a limited time, 6oz – 8oz pouched versions of their vanilla and chocolate soft serve ice cream (photo above). Each pouch is manufactured in the curvaceous shape of an ice cream cone complete with a small protruding twist top. Customers can easily dispense the soft serve by squeezing the pouch by hand into their choice of cone or dish. High quality graphics of their creamy ice cream is printed on the front of the pouch mimicking the overall shape of a traditional cone.

Breyers flexible packaging

Breyers flexible packaging

Another huge ice cream brand, Breyers, also introduced flexible pouches and shrink sleeves for their line of sundae toppings. As shown in the photo above, flexible pouches are utilized for the squeezable toppings such as caramel, chocolate sauce and hot fudge. Spoon dispensable products such as sprinkles and fruit toppings are being sold in shrink sleeve covered containers. Both the pouches and shrink sleeves feature Breyers traditional black background with delicious looking graphics of the products printed on the lower half of the design.

 

Check out some other great ice cream packaging by reading our previous blog, “Ice Cream in a Roll.”

Steven Bonner Creates a Decorative Label Design

03/26/2014 by Elena (comments: 0)

Alexander Hamilton’s All Natural and Handcrafted Vodka

Alexander Hamilton Vodka

Alexander Hamilton Vodka

Founded by Old New York Spirits LLC in 2013, Alexander Hamilton Vodka is a handcrafted and small batch vodka from Mayville, NY.  The vodka brand uses all natural ingredients leaving vodka consumers with a product that has both a smooth and sweet finish.

 

Alexander Hamilton Vodka chose Steven Bonner to design their unique, high-decoration label. According to Bonner’s website, if you are looking for a product to “leap off the shelves” he suggests, “We should talk, obviously.” The distinctive die cut of these labels combined with decorative embellishments and bright blue and silver metallic accents create an eye catching label that will not be overlooked on liquor shelves.  The arrangement of clean modern and classic calligraphic fonts blends the label design together nicely without seeming overly busy. Black outlines at the ends of the wrap around label, create the look of two black faces looking at each other (as shown in the far right bottle above).

 

The back printing of the label is a bright blue tying in with the blue metallic ribbon on the front of the label.  Stars, suns, and the Hamilton logo create fun imagery from the back of the bottle looking inside to the front.  Adding an element of richness to the packaging, each bottle is sealed with a bright blue tamper seal.  Although there are an abundance of decorative elements incorporated into this packaging, they work cohesively without becoming overwhelming.

 

Concluding statement: Be sure to check out our previous blog on some high decoration beer packaging.