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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"
07/28/2014 by Ashley (comments: 0)
Unruly Gin labels and packaging
When it comes to designing packaging for the shelf, outer packaging can assist in extending product information as well as differentiating your product from the crowd. Popular design firm, Hired Guns Creative, was selected by Canada based distillery Wayward Distillation House to create labels and packaging for their new gin. One of the secret ingredients to Wayward’s gin is honey, as we have seen trending lately as an additive in various food products. The distillery wanted to highlight the inclusion of honey on the labels but not in a bold, traditional way such hexagonal honeycomb graphics.
Unruly Gin was created, as seen in the photo above, based on the “unruly” or naturally chaotic looking behavior of bees. Each 750ml rounded glass bottle is fixed with a front and back custom die cut label printed on a matte black material. The center of the label peaks at the bottom and top for a sleek look and highlights the copper foil detail included on the label. Notice that at the bottom of the label is a small honeycomb graphic also printed in copper foil so a subtle hint to the added ingredient. An outer tag wrap piece extends over the neck of the bottle and creates a domed, “honey comb” inspired casing for the bottle. The outside of the wrap is printed with high quality images including a large, magnified bee graphic as seen in the right photo above. By designing the graphics in a deep copper and black color pallet, the elements mesh well together without having one element overpower the rest.
Be sure to read our previous blog about another honey based beverage label also designed by Hired Guns Creative.
07/25/2014 by Elena (comments: 0)
London Fields Soap Company
London Fields Soap Company had a mission to “bring back the bar” with quality, handmade soaps that are both good for you and the environment. They used only the best ingredients they could find and made their soaps in small handmade batches in their East London location of Hackney. According to Tabitha Kleinert, the founder of London Fields Soap, “We always want to make our soaps from only the best ingredients. In many instances those ingredients are good enough to eat.”
London Fields Art-deco Labels
London Fields chose One Darnley Road, a design firm with a goal of “making great ideas work hard for our clients,” to design their clean and modern Art-Deco patterned designs. London Fields wanted a label that represented their modern brand but also their classic handmade product. One Darnley Road achieved the design goals by using a classic black and white label that incorporated contemporary artistic design elements. Each label has a white bordered center square with the London Fields Company name in small clean capitol font, while the word soap is demanding with a large, bold font. The variety of the soap is listed at the bottom of the white square in an elegant script. Each background has a patterned black modern Art-Deco design to tie in the modern brand with the other classic elements of the label. The designers worked hard to combine all the design elements discussed for an imaginative and alluring label.
Be sure to read up on another modern skincare packaging design in our previous blog.
07/23/2014 by Ashley (comments: 0)
Cold Stone Milkshakers packaging
During the summer months, ice cream giants such as Cold Stone Creamery are looking for new products to entice their customers. To expand their products into the retail and convenience based market, Cold Stone Creamery partnered with beverage development company Steuben Foods to introduce their new line of Milkshakers. Each 12 oz bottle holds one of the three delicious flavors offered including Simply Vanilla, Strawberry Swirl, and Chocolate Fudge Brownie! Customers on the go will love the convenience based packaging which is re-closeable and perfect for traveling.
The top photos shows the three products packaged in beautifully designed shrink sleeves. Each bottle’s sleeve has a swirly designed background pattern that provides a good base for the text. The company name and logo are printed at the top, while the product flavor information is located at the base. Metallic gold accents give the bottle a rich feeling and match the gold ring around the cap. A black printed section at the base and lid provide a nice modern contrast to the design. Cold Stone Milkshakers are now available at local convenience and retails stores nation wide.
Be sure to check out our previous blog, “We All Scream for Ice Cream Packaging” with some other innovative ice cream product packaging.
07/21/2014 by Ashley (comments: 0)
Ole Smoky Moonshine Labels
Remember when we blogged about the rise in popularity of moonshine in our previous blog “Moonshine Popularity Rises for Tennessee Distillery?” Well the once illegal spirit is now popping up in chain liquor stores across the country. According to Technomic, moonshine sales increased by over one hundred and fifty thousand cases in just one year alone! One of the largest mainstream moonshine companies is Ole Smoky Tennessee Moonshine who has some fantastic labels for their mason jarred product.
The photo above shows three samples of the thirteen moonshine varieties offered by Ole Smokey: peach, cherries and apple pie. As the distillery has a focus on hand crafted, home grown products it’s only fitting that they have packaging to match. Each mason jar has a narrow wrap around label hugging the bottom of the jar along with a tamper evident label covering the lid. The prime wrap labels are printed with a distressed looking background for a homemade feel and deep brown script. Since most of the jar is left unlabeled, the contents becomes the prominent display feature. The moonshine cherries (cherries soaked in 100 proof moonshine) in the center photo above offers a rich colorful background and meshes nicely with the rustic labels. The tamper labels in matching print to the prime labels extend over the lid and adhered on the side of the jar to ensure freshness in each jar sold.
What other interesting moonshine packaging have you seen on the market? Leave us a comment today and it could be featured in our next blog!
07/18/2014 by Ashley (comments: 0)
Sarah's Wonderful Honey labels
In the food industry, there are several foods that have been trending recently such as kale, quinoa and honey products. Honey has been sprouting up as high quality additive in various foods such as dairy products, sauces, beverages and of course artisan created honeys. Catherine Barry from the National Honey Board commented in Food Processing Magazine, "Honey's popularity among food and beverage manufactures continues to increase, mainly being driven by consumer preferences for more natural, clean-label products that taste great.”
Sarah Founder of Sarah's Wonderful Honey
Mileeven Fine Foods, founded in Ireland back in 1988, produces a honey line called Sarah’s Wonderful Honey with some fantastic packaging designs. The collection features nine different delicious flavors including cinnamon, ginger, sour cherries, walnuts and more! Each 7.8oz square glass jar is finished with a custom shaped tamper seal label in a smooth finish. From the front, the white based labels create a teardrop shape including vital product information and an image relating to the flavor variety (i.e. cherries, cinnamon sticks). However, these labels also extend over both the cap and the sides of the jar providing both a unique label design and a tamper evident label construction. Consumers will know that they are getting a fresh product and are sure to be intrigued by the label construction on the product shelf.
Sarah's Wonderful Honey Collection
What other interesting honey packaging designs have you seen on the market? Leave us a comment today!
07/16/2014 by Elena (comments: 0)
Sugar Island Rum Co.
Sugar Island Rum Co. launched two different kinds of rum in 2013, spiced rum and coconut rum. Trinchero Family Estates owns and operates the brand along with thirty-five brands of wines. Since 1948, Trinchero has been a popular wine producing company but saw a need in the spirit industry that they decided to pursue. The President of Trinchero Family Estates, Bob Torkelson stated, “As wine and spirits have now surpassed beer as the leading alcoholic beverage of choice, TFE has the experience, innovation and distribution to provide consumers with the brands they want.” *italicize quotations*
Each of the two flavored rum bottles is sealed with a colored tamper seal and the brand name Sugar Island in a circular outlined image to tie in with their label. Both bottle labels are decorated with a flowing mermaid printed on a textured looking stock. The edges of the label have a distressed effect which give the brand a rustic yet rich feel. ‘Sugar Island’ is boldly printed next to the mermaid in a traditional font and followed by the flavor of rum and more information about how the product is hand crafted. The smaller printed text utilizes a more upscale script adding to the rustic feel of the label. Each label also highlights the colors of the liquor inside the bottle. For example, the clear coconut rum (pictured above) has a label with blue and grey accents while the brown spiced rum (pictured above) utilizes a cream textured stock with redish-brown accents. Trinchero has a long history of creating successful lines of wine, and with quality rum and creative labels they’ll be sure to succeed in the spirit industry as well.
Sugar Island Rum Varieties
Check out our previous blog of Arboris labels printed on a textured paper.
07/09/2014 by Elena (comments: 0)
'Share a Coke'
The first day of college can be scary and awkward, which is why Coke decided they wanted to “break the ice” and help first day freshman students in Columbia make their day a little cooler. Coke’s ongoing campaign ‘Share a Coke’ has a goal of getting people to interact with each other. Each bottle of coke features a cap that cannot be opened until you match yours up with a partner and connect the two to twist off (shown above). What looks like an ordinary coke bottle has a cap with two raised edges. The YouTube video “Coca-Cola Friendly Twist” gives an inside view of how the interaction works. From the looks of it, their new inventive idea seems to be sparking up conversations and new friendships.
Coke Twist Bottle
Coke teamed up with Leo Burnett, a highly renowned advertising agency, in Columbia for the design of this social bottle. Coke’s main goal in this new packaging design was to get people together to share happiness. The new campaign has boosted sales as two bottles need to be purchased at a time in order for the interaction to work. Leo Burnett knew the goal of his design was to get strangers to click immediately. Coke and Burnett’s partnership seems to have paid off especially with this young group of college students taking a huge leap into the world.
Be sure to view a previous blog also about Cokes ‘Share a Coke’ campaign.
07/07/2014 by Elena (comments: 0)
FIFA Coca-Cola Packaging
Big companies such as Coca-Cola, Budweiser, and Mcdonalds recently introduced limited edition packaging for the FIFA World Cup. The FIFA World Cup, currently taking place in Brazil, started in 1930 and has grown to be “the biggest single event sporting competition in the world” according to FIFA. Brands like those mentioned above are consistently releasing limited edition packaging for various holidays, popular events, and special promotions. It would only make sense that they would alter their packaging for one of the major sporting events of all time.
Because the FIFA World Cup only comes around once every four years, details that go into the packaging design such as the World Cup logo makes the themed packaging highly recognizable on shelves. Coca-Cola designed a red matte screen printed metal looking bottle (shown above) with the outline of a green soccer ball and the world cup logo. A small Coke bottle graphic ingeniously replaced the “I” in the Brazil logo and the original Coca-Cola logo stands out in a bright gold print. McDonalds altered not only some of their popular packaging (i.e. cups, happy meal boxes, etc.) but has made its new fry packaging (shown below) interactive with a mobile application to engage people across the world. Each cardboard holder has a variety of intensely colorful images related to soccer that were created by a variety of twelve artists. Also included are instructions of how to download the app which is getting McDonalds highly involved in this years event.
FIFA McDonalds Packaging
Budweiser, another one of America’s most well known brands, also launched a special edition FIFA bottle. The bright gold screen printed bottle (shown below) has the original scripted Budweiser logo on one side and sports a 1974 FIFA World Cup trophy on the other side with the phrase “Rise as One” in a classic bronze font. The companies listed above clearly spent an immense amount of effort and creativity into designing this years FIFA World Cup packaging.
FIFA Budweiser Packaging
Read up on our previous blog about the 2014 Sochi Olympic Packaging.
07/02/2014 by Ashley (comments: 0)
Happy 4th of July!
Dion Label will be CLOSED on Thursday July 3rd and Friday July 4th. We will RE-OPEN during our normal business hours on Monday July 7th. From the Dion Label Printing Team, we hope you have a safe and fun holiday!
06/30/2014 by Ashley (comments: 0)
Pepperjack Wine Labels
Label application can be as equally important as the label itself, as demonstrated by the new wine labels recently released by Pepperjack winery. The winery partnered with Australian based design firm, The Collective Design Consultants, to create a label for their premium Scotch Fillet Graded Shiraz wine. Different from the rest of their collection, the Shiraz is marketed as being the ideal wine to pair with two specific premium cuts of beef (Scotch Fillet and Porterhouse).
Above, you will see a sample of the wine bottle from three angles displaying the wrap around label. Applying the long wrap label at a 45˚ angle adds interest to the packaging design and makes the consumer want to pick up the bottle. A cream based textured stock utilizes mostly black printing with detailed hand drawn graphics such as the cow or gentleman holding the map. Gold foil detailing is scattered around notable sections of the label such as vital text and the dotted outline highlighting the cut of meat on the cow. As a finishing touch, a small circular label toting the company’s logo is also applied at the base of the label for a high end looking seal to the packaging.
Pepperjack Wine Label Closeup
Like the look of the wrap around label above? Check out our previous blog, “Give your Label an Angle” for another company giving their products an angled look.