Dion Label Blog

MPS and Dion Label Printing Collaborate on Successful Open House

07/22/2016 by Suzanne Soltau (comments: 0)

MPS Open House at Dion Label Printing

MPS Open House at Dion Label Printing

Another great article that features our Dion Label Printing capabilities! Click here to read more on how we hosted this Improving Profits through Technology seminar and open house!

“MPS Systems North America and Dion Label Printing, along with supporting partners Kodak, Avery Dennison, Actega, Apex, AVT, CC1 and Kocher+Beck, organized a seminar and open house on Wednesday, June 22 in Springfield, Mass. The motto of the event was “Improving Profits Through Technology.” With more than 40 people in attendance, the program was split into two sessions, starting with a Technology Seminar in the morning and a live press demonstration at Dion Label Printing in the afternoon on its new 17˝ MPS EF printing press. “I am very excited about the success of this Technology Seminar,” said Michael Weyermann, area sales manager for MPS. “We are very happy with the number of people attending as well as their positive feedback. People not only got to hear about the advancements in technology but they got to see it in production first hand and that was exactly our goal. Last but not least, we especially want to thank Dion Label Printing for their exceptional hospitality and partnership in organizing this event.”

MPS Seminar Featuring Dion Label Printing

MPS Seminar Featuring Dion Label Printing

Dion Label Printing Featured in Label & Narrow Web Magazine

07/20/2016 by Suzanne Soltau (comments: 0)

Our Dion Team Represents Diversity, Dedication and Quality!

Dion Label Leadership Team

Dion Label Leadership Team

Check out this recent article feature on Dion Label Printing by Label & Narrow Web Magazine! Read a few excerpts from the article below and be sure to read the full article by clicking here!

“As Dion Label Printing heads toward the impressive milestone of being in business for half a century, it’s a fitting time to take a look into the operations and capabilities of the Westfield, MA-based label manufacturer. The company was the subject of a Narrow Web Profile in the March 2008 issue of Label & Narrow Web, and much has changed since that visit. During its earlier days, a significant source of revenue for Dion came from the skiing industry. According to John Dion, at one point, the company was responsible for more than half of the North American ski lift ticket printing business. “That’s where we really made our name,” he says. As today’s modern printing technology has evolved, quality has become easier to achieve, but as Duhaime declares, “We take quality to a whole other level.” The label industry is evolving and so too does Dion Label Printing. As the company closes in on its Golden Anniversary, it’s in the midst of a rebranding initiative. By design, Dion Label Printing’s growth has been controlled and steady. Quality, diversification and complexity of products have been key components to its evolution, and so is getting the word out about Dion’s many capabilities.”

Dion Label Printing MPS Press

Dion Label Printing MPS Press

Company Pairs Vibrant Packaging with Nutritious Candy Options

07/18/2016 by Ryan Taskey (comments: 0)

Surf Sweets Packaging

Surf Sweets Packaging

Who doesn’t love candy? Ever find yourself walking into a candy store, taking a look around and saying “wow, nothing in here appeals to me”? Seems like a highly-unlikely occurrence. Whether it’s sweet, crunchy, tangy, or sour, we all have our go-to candies that we love to indulge in. However, when it comes to our nutrition, all candy turns out to be bittersweet. Sure, candy is sweet and delicious, but its high-sugar content makes it detrimental to our health. If only we could find a way to buy our candy and eat it too, without consuming copious amounts of refined sugar and other harmful ingredients…

Enter the brilliant mind of Bert Cohen, natural foods enthusiast and founder of Surf Sweets. With the development of Surf Sweets, Bert and his team have created a flavorful assortment of gummy candies that are free of high fructose corn syrup, artificial colors and flavors, and the top-ten allergens. To compliment their delectable candy treats, Surf Sweets has designed vibrant, eye-catching pouches. The brand name, “Surf Sweets” is displayed on the front of each package using a very animated, dark-blue font. The logo is complimented by a light-blue background that appears to replicate warm ocean waters. The top and bottom seals of the package are subtly accented by white silhouettes of various fruits. Each package has a small, transparent window that displays the sweet, colorful treasures found inside the pack. Depending on the type of candy (peach rings, gummy worms, gummy bears, etc.) each pouch exhibits illustrations of its contents. Each pouch also displays various seals, stating that the product is certified USDA organic, Non-GMO, gluten-free, Made in the USA, and partnered with 1% for the Planet. With the use of bright colors in the package design, Surf Sweets was able to create a very eye-catching product that will certainly standout amongst its competitors.

If you’re looking to partner with a printing company for your pouch design similar to the pouches created by Surf Sweets, contact Dion Label Printing today! 

Welcome Ryan!

07/06/2016 by Ashley (comments: 0)

Dion Sales & Marketing Intern

Welcome Ryan!

Welcome Ryan!

Dion Label Printing would like to welcome Ryan Taskey to the Sales & Marketing team as a new intern! Ryan received his Associates Degree in Liberal Arts and Sciences from Holyoke Community College in 2015. He is now pursuing his Bachelor’s Degree in Business Management and Marketing also from Holyoke Community College. Ryan is a motivated individual with a great personality who is especially interested in product research and development in regards to Marketing. Outside of school and the internship, Ryan has an interest in health and fitness and enjoys going to the gym. He also enjoys playing/watching sports, playing guitar and fishing.

Most recently, Ryan worked at a local trophy/engraving company called Dinn Brothers Trophies for over three years. He assisted in the production environment using laser printers but also worked with preparing customer orders. Pairing with his interest in health & fitness he also worked at GNC assisting with sales, store maintenance and marketing planograms. Dion Label Printing is excited to have Ryan join our Marketing team!

Welcome Suzie!

06/09/2016 by Ashley (comments: 0)

Dion Sales & Marketing Intern

Welcome Suzie!

Welcome Suzie!

Dion Label Printing would like to welcome Suzie Soltau to the Sales & Marketing team as a new intern! Suzie received her BA in Communications with a Minor in Sociology from the University Of South Florida. She is currently pursuing a Masters Degree in Marketing online from Walden University. Suzie is an energetic, driven and creative person with a passion for Marketing. Outside of school and work, Suzie enjoys going to the movies each week and playing flute in the UMASS Symphonic Band.

Suzie most recently worked as the Marketing Director of the University of South Florida Herd of Thunder Marching Band. She gained valuable experience on organizing a marketing team and promoting a productive and creative atmosphere. Suzie also worked at additional internship and full time positions that provided real work experience in multi-media marketing, material design and brand development. Dion Label Printing is excited to have Suzie join our Marketing team!

Package Design’s Makeover Challenge 2016

05/10/2016 (comments: 0)

Choice Organic Teas

Package Design Makeover Challenge

Package Design Makeover Challenge

Package Design Magazine has made big announcements for their 13th annual Makeover Challenge. With continued sponsorship from Printpack, the Makeover Challenge is a yearly competition that selects a brand to receive reimaging from design and consulting firms. As of April 2016 they have announced Choice Organic Teas, owned by Granum, Inc. as this year’s brand. The competitors will be Damen Jackson, Iron Design Inc, and Turner Lee Consulting & Design.

Choice Organic Teas is a socially friendly brand based out of Seattle, WA. They were the first tea brand to create brews that contain no genetically modified organisms, and are packaged in completely organic tea bags. Their mission is to change the world one cup at a time. Outside of their teas, as a company, they take part in various philanthropies. They work with a farmtrust to help ensure the sustainability of farms in the United States. They also raise money for Chai for Cancer as well as a scholarship fund for students at Bastyr University.

This year’s three competing agencies all plan on bringing unique values to the competition. Damen Jackson is a company based out of Chicago, IL that follows four principles in their design process; creativity, relevance, simplicity and results. Iron Design Inc. is from Ithaca, NY that specializes in the branding process. They’re work centralizes around branding, naming, packaging design, web design and communication design. Lastly, Turner Lee Consulting & Design is agency that prides itself on building strong, lasting brands and strong, lasting relationships. Turner Lee comes from the Black Hills of South Dakota and has other offices in Colorado and California.

New designs for Choice Organic Teas will be created by each design agency, but only one will be crowned winner. Check out Package Design Magazine to keep up with this year’s competition.

Goodbye Megan!

05/06/2016 by Ashley (comments: 0)

Sales & Marketing Intern

Good Luck, Megan!

Good Luck, Megan!

Today, the marketing department at Dion Label Printing is saying goodbye to our most recent sales & marketing intern. Megan worked with the marketing team to help expand our social media efforts and blog writing. She worked on creating and sending out marketing packets and assisted with various research projects. In addition, Megan assisted the customer care team with greeting plant visitors and directing new customer inquiries. Megan is a self-driven individual who is extremely organized and works well with others. She is also a dependable and punctual individual. Those characteristics paired with her fast paced work ethic made her an asset to have on the team. Outside of the office, Megan enjoys cooking and serves on the Executive Board for Iota Gamma Upsilon Sorority.

Megan will be returning to the University of Massachusetts Amherst in the Fall of 2016 to complete her senior year. She plans to graduate May 2017 with a Bachelors Degree in Communications and a second major of English with a Marketing concentration. The Dion team wishes you the best of luck in your final year at school and all future endeavors. Good luck, Megan!

Don Pancho’s Origenes Rum; Encased in Luxury

05/05/2016 (comments: 0)

IBC Shell Design

Don Pancho Collection
Don Pacho Origenes Collection

After dedicating a life to learning and crafting Cuban rum, Francisco Jose Fernandez Perez aka ‘Don Pancho’ and Carlos E Esquivel developed their first signature line of rum, Origenes. The original rum, 30 year old Reserva, was meant to be the true, classic creation of orthodox Cuban rum – a product for connoisseurs. The 18 year old and 8 year old rums were developed to be fine, more mainstream batches of rum. To accompany the luxury rum was the need of a luxurious package. IBC Shell Design stepped in and helped create an award winning package design.

The package for the rum remains simple yet elegant. Focusing on the 30 year old Reserva, the bottle is entirely clear and the labels take up a small amount of space, allowing for the color of the dark rum to be seen. The center of the bottle has a small black square with a golden border and the logo for Don Pancho also in gold. The elegant script used to create the letters “DP” stands out despite being in the background of the name of the collection. A deep red label that contains the alcohol information sits at the bottom of the bottle and compliments the color of the rum. To top off the package is a matching red tamper neck label covering the cork of the bottle. A black wraparound label covers the neck, containing the number of years the rum was aged, thus completing the look.

Don Pancho 30 Year Old Rum

Don Pancho 30 Year Old Rum

While the packaging seems to appear relatively simple, there are many high decoration elements that went into the design. The bottle comes in a jet black, hinged gift box. The front of the box has a matching logo to the bottle, and it is made out of embossed steel. Coming down from the top is a mock tamper neck label, recreated from the one used on the bottle. A combination of hot stamping and bi-level embossing adds to the high level of design. Satin is used on the inside of the box to add to the luxuriousness of the product. The box itself is finished with a matte lacquer.

New Ceramide Care Label Influenced by Millennial Consumers

05/04/2016 (comments: 0)

Earth Science Naturals with Mark Oliver Design

Ceramide Care Collection

Ceramide Care Collection

Mark Oliver, Inc. teamed up with Earth Science Naturals to design their new line of hair care products, Ceramide Care. The new line features clean shampoos and conditioners in celebration of Earth Science’s 35th year creating natural beauty products. Mark Oliver made sure to put effort into working with their printer to come up with a fresh and innovative look for the product. The target consumer for the new line was millennials.

The initial appearance of the products comes off as clean and simple. A light shade of green, periwinkle, aqua, or red is printed on pearlescent white biaxilally oriented polypropylene film. White and black colored fonts contrast the color of the base label for clarity of information. As consumers millennials look for authenticity and information, which is why the product is so easy to read. Either ‘shampoo’ or ‘conditioner’ is typed vertically and is the central focus of the label so the two products are distinguishable from each other in the shower.

 Ceramide Care Collection- Shampoo

Ceramide Care Collection

While the product appears simple, a deeper look shows the detail of design on the background of the label. As two of the main components of Ceramide, palm oil and silk protein served as inspiration for the design. Faint lines appear in the base label, which compose the image of a palm leaf. The shimmer of the pearlescent paper and metallic ink is used as homage to the natural ingredient, silk protein. Attention to detail and modern design sets this product line apart from others in the Earth Science family.

If you have questions about using different films or papers for your upcoming project, contact Dion Label today for more information.

“Ceramide Care” trademark, and packaging copyright 2016 Earth Science Naturals

A New Soup Label with a Vintage Feel

04/29/2016 (comments: 0)

Cliff Loves Soup – Bulldog Drummond Design

Cliff Loves Soup - Tomato and Basil

Cliff Loves Soup - Tomato and Basil

A new project has been taken on by Bulldog Drummond. The design team partnered with soup enthusiast, Cliff, to help create a brand that would convey his love of soup. They worked for six months on a design, a voice, and a brand. With that, a new tomato and basil soup has come out as the first product for the company, Cliff Loves Soup.

The components of the wraparound label are relatively simple. The background for the labels is a black and white photo. The inspiration behind using pictures for the base label was to take consumers back to a time where people valued and trusted the roots that their food came from. The label has a grainy appearance that plays into the classic feel of the package. Centered in the image is the name of the company with the name of the soup overlapping it. Bulldog chose to surround the bold text with a red border to compliment the soup and to stand out against the grayscale image.

 Cliff Loves Soup Lid

Cliff Loves Soup Lid

The lid to the soup is where the passion of Cliff Loves Soup is conveyed. An image of a white spoon on the same red color is used with the words “eat slowly”. Cliff’s voice comes through the package with the use of the words “Do you love soup? I love soup. My name is Cliff and I made this soup for you. Warm it up and enjoy it with people you love.” Though the lid may not show on the shelves, it is where customers can connect to this product the most.

If you’re in the food industry like Cliff, and are looking for more inspiration, request a samples packet from Dion Label today.