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"We just got the labels and they look great…thanks so very much for the expedited service!"
09/26/2014 by Ashley (comments: 0)
Flowering Rock LLC Chalkboard Labels
Remember when we blogged about chalkboard labels trending in the packaging industry back in 2012? The unique material allows consumers to apply the label to a container, write on the label with chalk and utilize the container for various purposes (storage, organization, decoration, etc). Dion Label Printing recently printed a chalkboard label for an up and coming tea company called Flowering Rock, LLC. The Boston based company offers Grecian inspired artisan teas in six different fragrant varieties. To hold the loose leaf tea, Flowering Rock approached Dion Label to print a chalkboard label that could be used on their tea tins. Once the consumer was finished with the tea product, the tin could then be re-used for storage or decoration.
Each kraft paper inspired tea tin is finished with a wrap around chalkboard label. The rich chalkboard material is printed with Grecian inspired patterns along the top and bottom of the label in a subtle color. Small circular removable labels are adhered to the front of each tin with product information and a pop of color relating to the tea variety. A tamper seal label is applied over the top of each tin as well to ensure freshness and quality. When the consumer has finished the tea, the removable labels can be removed to provide a nice blank canvas for writing on the label and re-using the tin (bottom photo).
Flowering Rock LLC Chalkboard Labels
Interested in a chalkboard label similar to the one printed for Flowering Rock, LLC? Contact a Dion representative today for more information.
09/24/2014 by Ashley (comments: 0)
Whiskey Barrel Coffee packaging
We have seen industries cross over with their packaging before such as the retail and beverage industry in our blog, “Beverage Inspired Watch Packaging.” Colorado based coffee company, Whiskey Barrel Coffee, has some fantastic packaging for their coffee beans that go beyond the traditional bag. Seated in tradition, the company was founded over fourteen years ago producing hand crafted coffee beans aged in bourbon barrels to absorb the rich flavor. Three different product lines are available including their Whiskey Barrel Coffee, Chocolate Coated Beans and Classic Line Coffee.
The top photo is an example of their Decaf Whiskey Barrel Coffee packaging. A glass whiskey bottle is filled with the hand crafted beans and finished with a prime front label. The labels are created from a textured paper and printed with a black center panel and subtle sunburst pattern. The white graphics and text provide a nice contrast against the black. By utilizing a variety of modern fonts along with a small skull graphic along the bottom of the label they achieved an edgy look. The left and right ends of the labels are pure white, divided into sections where the bottle number and net weight can be hand written. As a finishing touch, each bottle’s top is hand dipped in metallic wax that hardens with some visible drips for a handmade feel.
What other cross over industry packaging have you seen on the retail shelves? Leave us a comment today; we love to hear from our readers!
09/17/2014 by Ashley (comments: 0)
Marketing Intern Nick
Dion Label Printing would like to welcome Nick DeJesus to the Sales & Marketing team as our new intern! Nick is currently in his senior year at Westfield State College. He is pursuing a Bachelor’s Degree in Business Management with a concentration in Marketing. Nick is a personable individual with a drive for building customer relationships. Outside of school and work, Nick enjoys playing intramural soccer at Westfield State and actively following sports.
Nick most recently interned with Martignetti Companies/ United Liquors, LLC and gained valuable experience in both marketing and human resources. He gained experience in both employee interactions and developed a more streamlined filing system to increase workflow at the business. Through both schooling and previous internships, Nick is well trained in various software’s making him a valuable asset to the marketing department. Dion Label Printing is excited to have Nick join our marketing team!
09/08/2014 by Ashley (comments: 0)
New England Made Show Fall 2014
Dion Label Printing is excited to announce we will be exhibiting for our second year at the Fall New England Made Tradeshow! The show will be held September 14th – 15th at the Sturbridge Host Hotel in Sturbridge, MA. If you plan to attend the show, stop by Dion Label’s booth #806 in the specialty food room to speak with a representative about your labeling needs!
The Fall New England Made Show is being held by Giraffe Events for its third consecutive year and is constantly growing! Local companies feature products from candles, jewelry, clothing, specialty foods, personal care products and more.
Interested in speaking with a representative before the show? Contact us today via email or give us a call at 1-800-583-6366. We look forward to meeting you!
09/03/2014 by Ashley (comments: 0)
Goba Pet Supplement Packaging
According to Forbes Magazine, the supplement industry is one of the fastest growing industries in the world. Products range from dietary supplements, nutritional oils and vitamin enriched products. Forbes continues by saying that the products are popular for a broad range of clientele including women, men and as we found even pets! European based supplement brand Goba, which translates to mushroom in Slovene, has a wide variety of products that are all created from medicinal mushrooms. Product lines are available for both pets and their owners each with their own label design.
Goba partnered with European creative firm IlovarStritar to create the branding and packaging design. The top photo shows the pet product collection where each amber plastic bottle is finished with a wrap around prime label. The labels have a matte finish which matches nicely with the soft, pastel color pallet used in printing. Small hand drawn looking graphics of the animal the product is made for are printed in colored circles and text detailing is printed below. For the food product line, shown in the bottom photo, each of the matte labels is printed with similar color pallets but with graphics of the various mushroom varieties included in each supplement. The packaging is subtle and elegant which will certainly stand out on the shelf.
Goba Supplement Packaging
08/29/2014 by Ashley (comments: 0)
Happy Labor Day!
Dion Label Printing will be CLOSED on Monday, September 1st and will RE-OPEN during our normal business hours on Tuesday, September 2nd. Have a happy and safe Labor Day weekend from the Dion Team!
08/27/2014 by Ashley (comments: 0)
Ligero wine label design
As we have stated in the past, a wine label is responsible for over 60% of wine product sales making the design of the label crucial. Eastern European country, Moldova, is home to Albastrele Wines who required a new label design for their collection of Ligero wines. The winery was looking to elevate the look of their product collection and sought out creative aid from design firm 43’OZ.
The photo above shows four of the bottles that received the new packaging design including two white and two red bottles. Each 750ml glass bottle is finished with three rectangular wrap around prime labels stacked one on top of the other. The top wrap label, reading the brand name “Ligero,” is created from a metallic material tinted in various autumn colors to match the bottles seal such as gold, bronze, and deep red. Below the metallic label are two identically shaped labels created from an off white textured paper carrying the product information and company seal. Breaking up the traditional rectangular wine label into three individual labels creates both interest and visual appeal that is ideal for the wine industry.
08/19/2014 by Ashley (comments: 0)
Pillsbury Pancake Batter shrink sleeve packaging
Easy-to-use products are being introduced across the market from easy dispensing cosmetics to single use, mess free detergent pods. Pillsbury recently introduced a brand new breakfast item with packaging tailored for the convenience segment. The company known for traditional products such as their crescent rolls and moist cakes is certainly not afraid to think outside the box when it came to their new Pancake Batter product. Different from their line of powdered pancake mixes, they are now offering an already mixed bottle of batter in the refrigerated section with the tagline “Just Pour, Flip & Serve.” Flavors currently sold exclusively in the Midwest include both original and buttermilk.
The 24oz squeeze containers are finished with a full body shrink sleeve that fits perfectly around the hourglass shaped bottle. Blue Pillsbury company colors make up the gradient background for the sleeve and huge stacks of syrup covered pancakes are printed at the bottom. The tagline and instructions are printed at the top of the sleeve in a hand written font with close placement to the easy dispensing flip top. A circular center image holds pertinent company information such as the product name and flavor variety highlighted in red for original and light blue for buttermilk.
Interested in a shrink sleeve similar to the one above created by Pillsbury? Visit our shrink sleeve capabilities page for more information.
08/13/2014 by Elena (comments: 0)
Matt Lacasse, one of two owners of Birch Benders, stated in a recent article by Kari Embree on packaging digest that while companies may have the vision or direction they want their packaging to go in, they lack the means, expertise, and capability to bring this vision to life. Lacasse recommends to “do your homework” in order to find different packaging options and choose one that will suit your needs. Matt Lacasse and his partner Naomi Honig had a vision of packaging their product in stand up pouches and jars. Their goal was to noticeably define their brands priorities and character when consumers came in contact with the product.
Birch Benders made this goal come alive by researching and choosing Moxie Sozo, a design and advertising agency that was best suited for them. One product is sold in a glass jar with a gold top and another product features a flat-bottomed stand up pouch. In order to maintain consistency, the labels on the jars used the same style and imagery as what was printed on the pouches. Each label has a red rectangular banner displaying the brand name and logo. Below the name are four lines of text explaining the important features of the product. The bottom of the label and pouches display the flavor of the pancakes in the same font as well as a colorful ribbon that says “delicious and nutritious” to remind consumers that this product is good for you. A flavor associated background image and color tie each label and pouch together. This busy and creative packaging will catch the eyes of consumers and present something other than just a regular old pancake mix.
Be sure to read our previous blog on some other interesting breakfast packaging.
08/11/2014 by Ashley (comments: 0)
The Stormhoek Stack shrink sleeve packaging
Consumers today are constantly searching for convenience based packaging that will fit into their busy lifestyles. Single serve products and packaging, in particular, are the ideal way to bring your favorite food or drink on the go with ease. Origin Wine, based out of the UK, has recently introduced what they call “The Stormhoek Stack” which is a tower of 750ml worth of wine in four easy to transport containers. The stacked wine containers feature their premium chardonnay in a lightweight, plastic construction making them ideal for travel.
Each “Stormhoek Stack” of four wine glasses is held together by a full body shrink sleeve. The sleeve features layers of design with a contemporary feel. The top container has black and white horizontal stacked stripes with small text featuring cities where the wine is available (i.e. New York, London, Cape Town). Ink is omitted from the center of the sleeve to reveal the subtle champagne colored wine and white ink with black and turquoise text makes the bottom two containers pop! Cheeky text is incorporated such as “Wine 4 Friends” playing off the four containers that are perfect to share with a group. For easy removal of the shrink sleeve, four built in tear perforations are included so consumers can remove one glass at a time without compromising the rest of the sleeve.
What other convenience based wine/spirit packaging have you seen on the market? Leave us a comment today!