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05/24/2013 by Ashley (comments: 0)
Happy Memorial Day Weekend from the Dion Label Printing Team!
Dion Label Printing will be CLOSED on Monday May 27th and will RE-OPEN during our normal business hours on Tuesday May 28th.
05/23/2013 by Ashley (comments: 0)
Small Talk Winery labels
A conversation starting label is a great way to set your wine company apart from others on the product shelves. As we discussed in our Wine & Spirit Industry Label Application Guide, every packaging design element must be visually appealing from the shape of the label to the materials used. One brand new winery based out of Canada has certainly become the buzz of the industry due to their labels! The company is called Small Talk Vineyards who partnered with Brandever to design their “chatty” packaging. Over seven varieties are available for purchase through their website including their Top Secret blend and their newest Goodnight blend!
Above is an example of the labels used for one of their 2011 white wines. Notice that the bottles are finished with two fronts and back labels each with unique die cuts. Each of the large front labels are shaped like speech bubbles while the back large labels are shaped like thought bubbles. The concept behind the design was to compare what you say with what you think with cheeky phrases. For example the first line of the front speech bubble reads, "Long time no see, You look great!" Coincidently, the back thought bubble reads, "Oh my! I can’t believe I said that with a straight face. That’s just not looking right sweetheart.” Small silver metallic silverware graphics of spoons and knives are integrated into the label design and the same metallic effect is mimicked in the text for the smaller labels. A QR code has been included on the back smaller label, to integrate with social media such as their Facebook page, along with a diagonally placed barcode label.
05/22/2013 by Ashley (comments: 0)
Original Cracker Jack packaging
Cracker Jacks are one of the most well known all American snacks. The sweet caramel popcorn and peanuts mix was first sold at the Chicago World Fair in 1893 from where it became so popular that the product was written into the famous baseball tune “Take Me Out to the Ballgame.” Almost as famous as the snack itself is the rectangular box packaging it was originally sold in. Each box’s background was printed with a detailed photo of the caramel corn and peanuts. A red and white banner graphic wrapped around the box accented with the well known brand mascots in blue: Sailor Jack and his dog Bingo (photo above).
Current Cracker Jack packaging
The brand was sold to Frito-Lay in 1997 and with the changing times came packaging updates. The Cracker Jack box was slowly phased out and a plastic pouch was introduced as shown in the photo above. Image quality of the caramel corn was sharpened and decreased in size for the appearance of more kernels on the pouch. Instead of the traditional red, white and blue wrap around banner a vertical banner was added down the center of the pouch. Sailor Jack and his dog Bingo are now printed in black and white and are surrounded by a blue circle for a more modern take on the original design.
Cracker Jack'd packaging
Just last month the brand also introduced a brand new collection called Cracker Jack’d. The new collection was introduced to expand their flavor varieties beyond caramel and appeal to a wider audience. Some of the new flavor varieties include Cheddar BBQ, Spicy Pizzeria and Berry Yogurt! Check out the new pouch packaging designed for the Cracker Jack’d line (photo above) and notice that they have switched to a completely black bag with neutral colored text. The snack graphic stands out nicely against the black background for a more modern design that still has a hint of the original design.
What do you think about the new packaging design for Cracker Jack’d? Leave us a comment today!
05/21/2013 by Gianna Abbondanza (comments: 0)
Vodka brands have originated from various cities/countries around the world. For example, Smirnoff originated in Moscow, Svedka originated in Sweden, and Van Gogh Vodka originated in Holland. While these are all well known locations, it is difficult to relate to the influence behind them unless you’ve been there or live there. Pernod Richard felt that a “brand of vodka with local roots” was needed on the market which inspired him to create Our/Vodka.
Our/Berlin vodka label
The concept for Our/Vodka was to create local distilleries from the main brand that uses region specific ingredients to create the vodka. As a result, the recipe for all of Our/Vodka is the same, but every distillery uses locally grown/sourced ingredients. The company was started in 2013 and its first distillery was opened in Berlin. For each branch, the vodka’s name changes to replace the word “Vodka” with the location name such as Our/Berlin.
Each small round bottle uses a crown cap that is mostly seen on beer bottles; even the small bottle shape is unique for a vodka product. Oval shaped white labels with black text provide a clean and striking look. The text is also very traditional except for the “Our/Vodka” text which is printed in a hand written font for a personal touch.
Interested in a vodka label for your next packaging project? Request a label quote today!
05/20/2013 by Ashley (comments: 0)
As a company grows and expands, there comes a point when a packaging redesign is needed. The question that most companies ask is when is the right time for them to redesign their packaging? Branding company, Branding Success, commented on some of the key factors that will lead your company towards a packaging redesign.
One of the first items you need to determine is what you want to convey to your customer through the packaging. For example, if you are marketing an organic snack bar does the outer packaging reflect images that will indicate it is organic? A consumer might be interested in seeing the USDA Certified Organic logo on the label or highlighted phrases such as “all natural” or “made with real fruit.” Be sure that both the design as well as the information on your packaging tells your customer the message you are trying to deliver. In reverse, make sure that your packaging also reflects what the customer seeks in your product.
Another key topic to keep in mind when determining if your company is ready for a packaging redesign is to survey your competition and analyze the trends in your industry. For example, pouch packaging and single serve detergents are currently trending in the household cleaning products market. Companies such as Tide Pods were the pioneers of pouched pod cleaners and other companies have since joined in on the trend to stay current with their own product designs. Staying current does not, however, mean you want to completely blend in with other packaging so as to be overlooked by the consumer. Creating an eye-catching design will still following industry trends is a happy medium between the two.
Finally, if a specific item of your brands identity changes such as the logo or color scheme you would want to redesign your packaging and other forms of marketing including your webpage, mailers and print advertisements. Your goal is to show your consumer one logo design consistently across all product collections.
Check out our previous blog on the dressing packaging redesign in the photo above: “Bolthouse Farms Redesign.”
05/16/2013 by Ashley (comments: 0)
Green Mustache juice labels
Creating a playful marketing campaign and some fun packaging is a great way to attract children to your product. A brand new company launching this year out of New York, Green Mustache, is striving to make their healthy juices something that children will want to drink. As a play on the famous “Got Milk” campaign that portrayed celebrities with milk mustaches, Green Mustache has introduced fun animal characters on their bottles sporting some earthy green mustaches. The company strives to separate themselves from other brands in the industry and excite children about drinking their fruits and vegetables. Juice varieties include tropical twist, orange mango, mixed berry, and strawberry banana.
Check out the photo above of their juice packaging line created by branding and design firm Motto. Each 10 ounce square plastic bottle has a wrap around label printed in a variety of bright colors to match the flavor (ex: blue for mixed berry). Green mustaches are prominently shown on each of the characterized animals along with the logo for USDA Certified Organic in the bottom right corner. Green bottle caps complete the look for a product that your children are certain to want to drink!
Check out some other fun food packaging in our previous blog, “Kids Food Packaging Wins Award.”
05/15/2013 by Gianna Abbondanza (comments: 0)
Pouch packaging is increasing in popularity and Mexican food company, Bimbo Mexico, has decided to use this type of packaging for their new snack line of natural freeze dried fruits: Fruttimania Natural Slices. Package design agency Tridimage worked hard to design an identity for this new snack brand that would evoke the natural quality of the product.
Freeze dried Fruttimania Natural Slices are available in three different fruit flavors: banana, apple, and mango banana. The pouch designs are colorful yet have a natural feel with a variety of leaf graphics surrounding the main fruit image. The Fruttimana logo is located at the top of the pouch, and uses green and brown which are both natural colors. A silver stripe through the center of the pouch acts as a divider for the graphic. The top of the fruit is illustrated as fresh fruit, while the bottom of the fruit is illustrated as freeze dried fruit. According to an article on The Dieline, “The silver metallic stripe and icon convey the food technology behind the lyophilization process.” Utilizing both fruit graphics in one makes it easy for the consumer to see the process that the food went through to become a healthy, all natural snack choice. Pouch packaging is a great solution for limited shelf space as it combines inner and outer packaging all into one!
05/14/2013 by Gianna Abbondanza (comments: 0)
Spirit labels often use bright colors and various high decoration printing effects to stand out on shelf. Cathead Vodka took full advantage of high decoration effects when designing the labels -for their original and honeysuckle flavored vodka.
Cathead Vodka close-up
Cathead Vodka is located in Jackson, Mississippi and was founded to showcase a love for the south, according to an article on Sweet Peach. Southern blues musicians were the inspiration for both the name “Cathead” and the logo. The die cut cat head shaped logo is the central graphic element on the vodka labels in a vibrant blue or metallic gold depending on the variety. A silver and gold metallic effect is used for the text as well. This metallic effect was achieved by using different color foils. The front label is also blind-embossed with small cat heads and musical instruments. Blind embossing is a technique where design elements are carved or molded so they stand out in relief, and there is no color added to them, so that the embossed elements are the same color as the background. Both of the bottles also have a back label that has been reverse printed. Reverse printing allows the customer to see the images on the inside of the back label through the clear bottle.
Interested in a label similar to the Cathead Vodka labels above? Contact us today!
05/14/2013 by Ashley (comments: 0)
When creating a high quality label, it is important original source files including live or outlined text is provided for printing. Live text is text that can be manipulated or edited without compromising the print quality. For example, if you created text in one file and imported it into another file during artwork creation, it may transfer the text as an image that is not editable. The text element is then susceptible to becoming blurry during printing.
Let’s look at our example below with the phrase “Dion Label Printing.” The examples directly below show the phrase in live text which means the size can be increased without manipulation or distortion. Note that the increased size is just as clear as the original size. You also have the ability to select a single letter, for example the “D,” and increase/decrease the size of only that letter.
Live Text – Original Size
Live Text – Increased Size
Now let’s look at the same phrase below when it is imported into the document as an image or not as live text. You can see how the same phrase now appears blurry and unclear to read. Also, since the text is now a single image you no longer have the ability to select a single letter such as the “D.”
Not Live Text – Original Size
Not Live Text – Increased Size
Creating live text for your label artwork is an easy way to ensure clear and easy to read print quality for your label art. If you have any questions on live text, please feel free to contact a Dion representative today!
05/10/2013 by Ashley (comments: 0)
Wine for Dummies labels
The For Dummies reference book collection was founded back in 1991and was originally created to educate customers on technology based information such as computer work. The book collection quickly grew to include other types of information such as “Living Gluten Free for Dummies” and “Fishing for Dummies.” Vision Wine & Spirits LLC recently introduced a new brand in their company called Wines for Dummies that connects the wine industry with the retail market. The new wine collection includes four varieties: cabernet sauvignon, chardonnay, chianti, and pinot grigio.
Above is a photo of the labels used on the Wine for Dummies collection. Notice, that each front label reflects the look of the original retail book with the bold black and yellow background colors. The names of each wine are printed in phonetics such as Pinot Grigio (pee-noh-gree-joe) for a fun element to the label. Below the name there is also a line included about where the wine originates from such as “product of Italy” or “product of California.” They have also included the logo character for the brand holding a glass of wine and an object reflecting the wines origin (ex: the Italian flag).
For more information on wine labels, visit our wine market webpage!