can it: Why canned wine is trending

The wine industry has created a new packaging concept that appeals to a larger target audience. Canned wine has caused a phenomenon within in the retail industry. The idea behind this packaging trend is convenience, flavor and cost. This grab – and – go option is a popular choice for leisurely activities such as watching a game, going to a concert or hanging out by the pool.

They come in a wide range of flavors from Chardonnay to Rose to Pinot Noir. Canned wine comes in a single - serve option as well as four to a pack. An individual can costs around four dollars. The price for a four pack is equivalent to what a consumer spends on a decent bottle of wine.

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                Image by Nathan Hunsinger.

These canned wines are creating a buzz on social media because their packaging contains attractive labels that feature pop art and other graphic designs. Using labels for canned wine is a great option to create a unique and affordable look for this packaging concept.

Dion Label Printing has digital printing capabilities that allow for short-run, special edition labels and shrink sleeve capabilities for a 360 degree packaging design.

Comment in the section below and let us know what canned wine labels stand out to you!


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