beer LABELS

WE HELP OUR CUSTOMERS PRODUCE APPEALING, MARKETABLE BEER LABELs THAT CONFORM TO ALCOHOL, TOBACCO, AND FIREARMS (ATF) GUIDELINES.


In the craft brew industry, the importance of a creatively designed label can not be overstated.


Label shape, color, and texture are key factors for designers to consider in the creation of a beer label. A good label must attract a customer from the moment they walk down the aisle. The label should start with a marketable design and end with a high-quality printed product. The beer market is exceedingly competitive, and we can help you make your mark with a superior label to complement your brews.

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MATERIAL SELECTION

 

For beer companies, thoughtful and attractive design is an integral part of brand success, and to accomplish your design goals, you must start with the correct base material. But how do you know which material will work for you? Dion Label Printing uses only the best stock material available, and our experts will guide you to the appropriate material for your product and application.


FILM (AKA BOPP) – RUGGED, VERSATILE, DESIGN OPTIONS

 

Films are the most versatile label material option and certainly the most popular among craft brewers. BOPP has a unique set of characteristics that make it optimal for a huge variety of applications. It is a sturdy, fatigue and moisture resistant material, so for many bottled or canned libations that will be handled frequently or exposed to moisture or temperature changes, BOPP provides the ruggedness you need. We offer BOPP in white, metallic, and clear options, so it's easy to achieve your design goals, whatever they may be!

TEXTURED MATERIAL – UPSCALE, ENGAGING

When you want a high-end look for your product, one of the best ways to achieve it is to opt for a textured base material for your label. The textured look and feel of linen and estate papers add an element of sophistication that is growing in popularity in the beer industry. We offer many linen/estate options for labels here at Dion, as well as specialty black vellum and wood veneer materials. Keep in mind, however, that our textured material options may not be best-suited to your product if it is used in a wet environment; talk to a label solutions specialist directly, and we'll be able to guide you to the perfect material to balance your application requirements versus your design goals.


SUSTAINABLE OPTIONS – ENVIRONMENTALLY FRIENDLY, certified sustainable, POST-CONSUMER WASTE

 

At Dion, we have worked over the last several years to provide more sustainable options for the brands we partner with. Many of our materials are certified sustainable. And it’s not just our basic paper materials that have met this certification: some of our textured linen and estate options are certified sustainable too!

 

We also offer labels made from different amounts of post-consumer waste, including 100% post-consumer waste material. If part of the mission of your brewery is to promote sustainable choices, talk to us about our eco-friendly material options. While some sustainable label material options do have an increased cost associated with them, having less of a negative impact on the environment and having more of a positive impact on potential customers may make these labels worth it for your brand.

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HIGH DECORATION OPTIONS


As competition for consumer spending has increased for just about every type of consumer good, breweries of all sizes are constantly on the lookout for new and interesting ways to differentiate their offerings.


Labels and packaging are one of the most high-impact ways for companies to attract attention and nudge buyers to their product over a plethora of others on the shelf. Dion Label Printing is a leader in offering a huge variety of specialty and high-decoration labeling options to our partners. From specialty and textured materials to foiling and selective gloss finishes, we have the solutions and skills to help set your products apart.


  • Metallics - We have numerous options for creating metallic looks on your label, from metallic base materials to hot stamping, cold foil, and metallic inks
  • Textured Material - We offer many textured materials, including black vellum and wood grain to give your product a luxurious feel
  • Selective Gloss/Matte coatings - Getting creative with your finishing choices can enable you to highlight particular design or textual elements of your label and create a unique look
  • Cast and Cure™ - This is a process that uses UV coatings and specialty film to result in an amazing holographic appearance, with many patterns available, from dots to stars
  • Custom Die Cuts - At Dion we are the masters of specially-shaped labels. We can create unique label shapes, elements cut out to show off your primary packaging, and more.


We have the capabilities for even more high decoration label options, and we'd love to discuss how we can help you achieve the gorgeous custom label you've been dreaming of. Contact us today!


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Wormtown Tennessee Tats bottle with wood grain label

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SHRINK SLEEVES


A shrink sleeve is a 360-degree printed piece of film that shrinks with heat or steam to fit around various shaped containers. Shrink sleeves can be designed to cover an entire product container or only a portion of the container. We can print shrink sleeves both digitally and flexographically, which offers a unique packaging solution for all applications. Because of their 360-degree print surface, shrink sleeves maximize real estate for design and product information.


For craft brewers with multiple offerings, shrink sleeves are an attractive alternative to expensive printed cans. They provide the high-impact that comes with uninterrupted print space at a fraction of the cost for a small run of printed cans.


You can learn more about the unique benefits shrink sleeves provide to breweries here.

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Berkshire Brewing Wild Ale

Digital printing


To help manage obsolescence by reducing inventory, digital printing allows our beer label clients to provide lot numbers in the label printing process versus the label application process.


Digital printing is a great label solution used by many of our brewery customers with multiple varietals. Labels with varying graphics can be printed all at once without the costs of plates and lengthy setup time. Digital printing technology offers solutions and versatility that other printing methods cannot deliver. With digital printing, our customers have been able to reduce their time to market, develop packaging concepts by reviewing labeled prototypes with focus groups, proof on the exact material and coatings as their label orders, and manage product changes and obsolescence with cost effective printing and zero replating costs.


Some key benefits of digital printing for beer labels include:


  • Faster time to market
  • Shrink sleeve printing
  • Extensive selection of substrates
  • Exact match proofs printed on the same material and press that will run your order
  • Seven color process printing for true Pantone® matching
  • Custom color matching
  • Vast array of cutting dies available, including special shapes and sizes


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