Peekskill Brewery is a brewpub located in Peekskill, New York on the Hudson River. As their Facebook page describes, they are, “craft obsessed from the top down… craft is clever, quality, and fresh.”
In order to portray this in their packaging, Peekskill worked with Other Studio, the studio of award-winning art director and multi-disciplinary graphic designer, Eileen Tjan. Other Studio crafted an innovative look for Peekskill’s packaging based on each beer’s name. The overall look is contemporary, geometric, and richly-colored. Wake Up Call, a coffee pale ale uses a color palette reminiscent of a morning sunrise. AmazeBalls, an American pale ale, has a vaporous look. The base of the design is a pinkish lavender with water droplets in blue layered over even smaller ink drops. Paramount, a pale ale, uses an aqua, red, and chartreuse color scheme. The impact of the design is created by the contrast between the decorative background pattern, simple text, and geometric shapes.
While each design is completely different, there are some consistent design features that create a cohesive look for the line. Each design uses an all-caps, sans-serif font and a solid color band through the center of the can.
Are you interested in seeing labeling options for your craft beer cans? Contact us for a sample packet!