With the help of international design agency Bulletproof, specialty Mediterranean food brand Peloponnese® relaunched their entire line of food products with refreshing new labels. Their newest high-end styled label design is a sleek and modern transformation from their previous label design. Bulletproof comments, "To bring this classic forward, we reimagined the distinctive brand asset of the hillside Peloponnese village, by simplifying and amplifying its inviting charm."
The food brand creates a new visual identity by tying in culture with food and allowing consumers to imagine themselves strolling through the beautiful village of Peloponnese with each label. The illustration on each label is a rustic hillside backdrop with terracotta roofs and white stone walls, an architectural style recognized in Greece, set against a contrasting blue background. The brand wants to give consumers a visual reference relating back to Greece and highlighting the history of the Mediterranean region. The curved edge of the label adds a playful look to the brightly hand-crafted logo. With colored plaques making each product recognizable, consumers can easily navigate and find the product they are looking for. The metallic accents edging the label add a contemporary feel to the label.
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