Spreewood Distillers is a distilling company located in Germany, but their Stork Club whisky packaging is making an impact worldwide. They’ve eschewed traditional whisky labels and set themselves apart on the shelf.
While the packaging does utilize a unique die cut and copper embossing, features of a typical whisky label, the results are very different courtesy of design agency, Editienne. At the top of the bottle, a simple tamper label is used. The tamper label is printed in a complementary color to the prime label and is anchored on either end with the Spreewood Distillers logo. The prime label is a mashup of rich gradients, copper embossing and contemporary typography. The Single Malt Whisky label features a large stork with wings spread, embossed in a metallic copper. The stork is layered over a diamond shape printed in an emerald green gradient creating a dynamic contrast with the bright white Stork Club. The contemporary font usage is carried to the bottom of the label where the alcohol content, weight and whisky type are called out. The Straight Rye Whiskey follows the same formula but uses a pink to blue gradient. Bucking the trend can payoff if you are willing to take the risk.