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July 25th, 2018

Smaller Packaging Brings Bigger Benefits to Brands

Smaller Packaging Brings Bigger Benefits to Brands

The “try it before you buy it” mentality has reshaped the way industries are packaging their products. Smaller packaging is meeting consumer needs while also benefiting brands and increasing revenue. Consumers are more likely to purchase a product they’ve never tried before if it’s offered in a smaller size, so brands who exclusively offer their product in a standard, larger size will miss the opportunity for a sale. By giving your consumer a trial size of your product at half the cost of your standard-sized product, you will appeal to consumers who have not yet established loyalty with your brand.

Vermont Soap created smaller versions of their household products, such as their Patchouli Rose and Lavender air fresheners. The label design remains the same and is easily recognizable to consumers who have purchased the product before. The only difference is the size of the bottle with a smaller label. Companies who sell household products can increase their revenue by creating sample sizes of their products so consumers can use the product in the comfort of their own home before deciding to purchase a larger quantity.

Photo Courtesy of Vermont Soap

Another industry which benefits immensely from sample-sized products is the wine and spirit industry. Today’s wine and spirit consumers are more health conscious and aware of the dangers that come with excessive drinking, and therefore are less inclined to buy a larger sized product. But there are other benefits wine and spirit consumers have in buying smaller bottles than controlling the amount of liquor they purchase. The option to buy smaller products encourages impulsive purchasing decisions, allows consumers to experiment with new brands, and creates affordable gifting options. Selling small spirit bottles is a great option for craft distilleries who are concerned with getting their product out there or want to create a miniature version of an existing product.

Buying smaller, sample-sized products are a convenient and accessible option in the fast-paced environment we live in. Dion Label Printing creates labels in any shape and size, perfect for small packaging. Contact us today for a quote!

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