The market for pet supplements is growing rapidly. There are a vast number of products available to promote pet well-being, from glucosamine for joint health to probiotics for digestive care. There are many reasons for the increase in pet supplement sales, including “an overall focus on health and wellness…the increased awareness of age- and obesity-related health factors for pets in the US, and the growing trend of pet owners defining themselves as the parent of their pet rather than its owner” according to Packaged Facts report. If you want to set your pet supplement products apart from the competition, print your labels with Dion!
Material and Coatings – Pet supplemental products lie at the crossover between human nutraceutical products and traditional pet products. Luckily, Dion Label Printing has vast experience in both of those markets and the expertise to help guide pet supplement companies to labels that will work for them. As with all pet product labels, material selection can have a huge impact on both the durability of your label and the aesthetic appeal it will have for customers. Printing your label on paper when it may be subjected to elements that require a sturdier material like film can cause unsightly staining or tearing. Using a varnish when you really need the added stability of lamination can cause similar problems. Our team of label experts will be with you every step of the way to make sure your label has the look you want while maintaining its stability throughout the shelf life of your product.
Digital Printing – Companies in the pet supplement field often have a variety of product offerings. When you need a relatively small number of labels for a variety of different product lines, printing costs can become untenable if you’re working with a printer that doesn’t have satisfactory digital capabilities. Our fleet of HP digital printers and our amazing press operators make printing multiple varietals a breeze. Digital printing is especially efficient for smaller orders or orders with several varietals. What’s more, our team has outstanding abilities in color matching, so you never have to worry about your label being on-brand, regardless of print method. Read more about our digital printing capabilities here.
Extended Content – When people buy supplements for their pets, they are doing so largely to promote their pets’ health. They are unlikely to purchase a product that lacks the appropriate dosage and ingredient information. Dion offers a variety of extended content label options to help solve the spatial design problems that can arise from fitting a large amount of information on a small label surface. Extended content labels can be the perfect solution to communicate pertinent product details with your customers while showcasing your brand in the best light on your main label.
Dion Label Printing has the solutions to give your pet supplements company an edge over the competition. Request a free sample packet if you’d like to see our many material options, digitally printed samples, or extended content labels!