Hundreds of Hues: Color Use in Pet Packaging

Gina Lisella
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Posted on June 11th, 2019
If there’s one market that makes the most of the human eye’s natural attraction to vibrant color, it’s the pet industry. On a shelf in a pet store you are more likely than not to see every color on the spectrum, from deep reds to bold…

Shrink Sleeves vs Traditional Labels

Clarissa Marchia
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Posted on July 9th, 2018
Have you been using labels and are considering trying a shrink sleeve for your product? Shrink sleeves are gaining popularity across multiple industries as an ideal packaging alternative to traditional labels. The versatility, product…

Color Consistency in Food Label Design

Clarissa Marchia
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Posted on June 6th, 2018
Color has a powerful influence on a buyer’s perception of a product and purchasing power. Throw food labels into the mix, and color selection is an even more important factor. There are emotional and psychological triggers a consumer…
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