In the fast growing dietary supplement industry, esthetic appeal of your label and its functionality are key.
From vitamins to herbal remedies, to sports powders and functional beverages, supplement products have one goal in common: to promote health.
To reach the broadest customer base and meet regulatory requirements, you need a high quality label printed by a company with experience in the industry. Dion Label Printing has the know-how and skills to print all types of supplement labels to help you help your customers be their best selves.
You want a material that will be sturdy enough to resist peeling or tearing while your product is in use. You also want the amazing design you’ve chosen to represent your brand and products to be vibrant and appealing. And because you are, after all, a business, the cost of the material matters to you.
So how do you reconcile the different goals you want to accomplish with your label, and how do you know which material will work for you? The experts at Dion are here to break down some popular material options for supplement labels and some of the key benefits of each.
Films are probably the most versatile label material option, and the most popular among supplement brands, and for good reason! BOPP has a unique set of characteristics that make it optimal for a huge variety of applications. It is a sturdy, fatigue and moisture resistant material, so if your product will be handled frequently or exposed to moisture or temperature changes, BOPP provides the ruggedness you need. We offer BOPP in white, metallic, and clear options.
Typically, the most cost-effective and simple labeling material, a paper label has plenty of uses for supplement products. If your product is not going to be subjected to environmental stresses such as moisture and your primary concern is straightforwardness and cost, a paper label may be just what you’re looking for. Paper is a great option for pill and capsule products. As with BOPP, we offer several different paper material options other than just white, including metallic options.
At Dion, we have worked over the last several years to provide more sustainable options for the brands we partner with. Many of our materials are certified sustainable. And it’s not just our basic paper materials that have met this certification: some of our textured linen and estate options are certified sustainable too!
We also offer labels made from different amounts of post-consumer waste, including 100% post-consumer waste material. While some sustainable label material options do have an increased cost associated with them, having less of a negative impact on the environment and having more of a positive impact on potential customers may make these labels worth it for your brand.
Extended Content Labels, also known as ECLs and Expanded Content Labels, are extremely effective tools for supplement companies. While traditional labels are printed on one side of a piece of material, ECLs will give you more space for a wide variety of information and can free space up on the front of your label for branding and essential product information.
With so much regulatory information to include, as well as design considerations to make your label as attractive as possible in this competitive and growing industry, extended content labels are an excellent solution for supplement manufacturers.
Dion Label Printing offers a variety of extended content labels, which we break down below.
WRAPAROUND LABELS
Wraparound labels offer 720 degrees of print space for your label. They provide more real estate for print without the extra panels associated with booklet labels. As their name suggests, these labels wrap around a vessel twice; once a customer has peeled the label back, we use our read and re-apply construction so they can be neatly closed again.
Wraparound labels are sometimes referred to as vial labels because they are an ideal option for products in smaller containers. Some of the common vessel sizes we print wraparound labels for are 4mL, 10mL, and 15mL. We can print these labels on white or silver material.
PEEL BACK LABELS
Peel back labels, also called two-sided or double-sided labels, are an extended content label type used for additional printed information on the back side of a label.
Peel back labels have information printed on both sides with a read and re-apply label construction. The label can be peeled back from the container to reveal additional information and then re-applied as if it was never disturbed. Peel back labels are an easy open and re-sealable option that provide a complete solution to additional space requirements without excess packaging.
BOOKLET LABELS
Booklet labels, also known as hinged labels or commonly referred to simply as ECLs, are labels that use a hinged design with one or more extra panels to increase the amount of printable space available for information, while the amount of surface space the label takes up in the container remains the same.
Generally speaking, booklet labels provide more extra printable space than peel back labels, which use only the back side of the label for additional information.
Booklet labels use a read and re-apply label construction that allows the interior panel or panels of the label to be viewed, then resealed. These labels are ideal for extended drug facts, additional languages, directions, and much more.
As with all of our label solutions, we provide extended content labels that are customized to fit your unique needs. Material selection, label size, number of print colors, and number of internal panels are just a few of the considerations that will factor into your individual price.
You can learn more about our pricing here, but our recommendation is to fill out our quote form so we can get a jump on getting you your individual pricing. Once you've submitted your quote request, a label solutions specialist will be in touch within 24 hours (often less if you submit during business hours!)
We would also be happy to send you a free sample packet so you can see and feel our impeccably printed extended content labels for yourself.
Just request your sample packet here, and you can expect to see it in your mailbox in just a few days.
Dion Label Printing is proud to be the first Graphic Measures International (GMI) Certified printer in the country for both digital and flexographic label printing since March 2014.
The certification helps measure color standards through the label printing process while at the facility, and also provides control on retail shelves to ensure uniformity. GMI provides large name brands, such as Walgreens and Target, with global packaging consistency.
Along with guaranteed color consistency, our GMI Certification assures you of predictable packaging results that help maintain brand identity. When such a large percentage of consumer buying choices are made based on quick packaging judgements, especially color, it’s hard to overvalue the importance of printing your labels with a company that will get your colors right, every time.
When it comes to color, accuracy and consistency is critical to our brand. We are known for our vibrant colors and Dion worked with us to establish our color standards allowing us to print both flexo and digital while maintaining that consistency. While color consistency was our priority when we began our relationship with Dion, the exceptional service and attention to every aspect of our orders is invaluable to our business.
- Ted and Paige Parker, Owners @ Vibrant Health
When people are going to be consuming your product, it is essential that you follow federal guidelines to make sure your label includes all the appropriate information formatted properly.
We are compliant to FDA Title 21 CFR Part 11 and the EU’s EMEA Annex 11.
Our Prepress Department includes a team of detail-oriented individuals who have decades of experience working with supplement companies and know how to recognize when something doesn't look right. They review all label art and will make suggestions to you if something doesn't look like it will meet regulatory standards.
We also offer these options to help ensure your label is safe and secure:
Dion Label Printing has years of experience providing superior quality labels and unparalleled customer service to our contract manufacturing partners and the brands they work with. Find some of the key benefits we provide below.
Flexible packaging offers many benefits to supplement brands. We offer a variety of flexible packaging options. For all of them, we print the material with your artwork and information, ship them to you in rolls, and you or your filler fills and seals them.
Our flexible packaging options enable your art to
be the packaging. We carry FDA-approved materials and offer a variety of size options. Single serve and sample packets can be used for powders, pills, liquids, and many other products. Flexible packaging is an excellent way to give your product a high level of shelf appeal, and Dion Label Printing is one of the only North American packaging companies to offer both digital and flexographic printing for flexible packaging. Read more
here.
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DION LABEL PRINTING
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539 North Road
Westfield, MA 01085