Boosting Awareness of Your Essential Supplement Brand

Gina Lisella • May 05, 2020
Supplements & Juice on wood table outside

 

To many health-conscious consumers, vitamins and dietary supplements have long been a daily staple. The industry has experienced significant growth throughout the last two decades, and that trend of expansion is predicted to continue through the 2020s. There are, however, some skeptics about the efficacy of dietary supplements, especially since the regulatory territory is murky and occasionally a bad-actor or fraudulent product enters the scene. The industry achieved a win last month when the CISA (Cybersecurity and Infrastructure Security Administration) listed supplements as critical infrastructure during the Covid-19 pandemic. For companies making dietary supplements that can help with general health, the CISA’s ruling can add a layer of legitimacy and help expand awareness for supplement products.

While COVID-19 is bringing hardship to many companies, supplement brands are in a unique position to take advantage of new awareness regarding potential health benefits of these products and their designation as essential. One of our partners in the industry, Terra Origin, has experienced a 50% increase in their ecommerce sales over the last month! Eric Fuller, general manager at Terra Origin, says that “supplements are essential for our consumers as they are actively seeking immunity-building supplements as well as protein powders that offer vital macro and micronutrients, while also having a long shelf life allowing them to stock up during these difficult times. Our consumers are also grateful for the responsiveness of the Terra Origin team and the fast delivery as they are experiencing slower than normal fulfillment at some of their typical go-to ecommerce channels such as Amazon.”

Terra Origin supplement products on marble background

 

As the market continues to expand and gain legitimacy in the eyes of more and more consumers, Dion is here as a committed partner to supplement brands of all types and sizes, as we have been for years. We are experts at guiding our partners in the supplement industry to the right label for them. Whether you are concerned with ensuring your label has the proper elements to meet FDA guidelines, want to make sure counterfeiters cannot replicate your label, or are looking for a label that attracts customers when its surrounded by so many others on a crowded shelf, we have the tools and skills to make it happen for you. Here are three ways we can help your supplement brand achieve its goals.

COLOR AND QUALITY

If you want to demonstrate to a consumer that your product is legitimate, you need a label that reflects your internal quality processes. Just as you wouldn’t include ingredients that were irresponsibly sourced or of questionable authenticity, you require a label supplier who provides quality and consistency, every time. A label that is peeling, faded, or out of registration is unlikely to convince a customer to buy your product. Dion Label Printing goes to extreme lengths to ensure that every label that we ship from our facilities meets our stringent quality requirements. Learn more about how seriously we take quality in our three-part blog series.

Color consistency is just one part of your overall label quality, but it is extremely important. People associate companies very strongly with their brand colors, so it’s essential that those colors are consistent from product batch to batch and across your different offerings. We pride ourselves on our color capabilities. We are a GMI Certified Platinum printer for both digital and flexographic printing, which means that we meet the rigorous color requirements for brands like Target and CVS. We apply the same standards to all of our partners and help those who do not have them establish color standards for consistency. It is hard to overestimate the importance of having a quality label with consistent color for supplement brands, so don’t settle for a label printer who doesn’t put quality at the forefront of their business.

Hinged Extended Content Label
EXTENDED CONTENT

Consumers are increasingly looking for more transparency and product information from the items that they buy, especially from products they ingest. Gone are the days when “made from a proprietary blend” will suffice for most customers. And while FDA requires certain information be provided on all dietary supplement and vitamin labels, including ingredient lists and supplement facts, and has specific language that must be used if any health claims are made, many people are looking for more. It is essential to be as transparent as possible about what is in your supplement, where it comes from, and what its potential benefits are. Fitting all of that information on the small space of a traditional product label can be a tall order, especially since the market is so crowded and attractive label design plays an integral role in buying decisions. Luckily, a Dion-printed extended content label can provide you with the extra space you need to share product information while keeping the front of your label free for your amazing label design.

OTC pharmaceuticals have long used extended content labels to great effect. As supplemental products gain legitimacy, more and more companies in the industry are looking to those products to help increase consumer confidence. Dion offers peel back labels that double the print space available to you, as well as hinged constructions that essentially give you three times the real estate for important information. Read more about our extended content label options.

SECURITY

While most supplement companies work diligently to provide quality products that are efficacious, there is large concern in the industry over counterfeit products entering the market. With expansive internet sales, it is all too easy for a bad actor to replicate your label and sell something illegitimate as your product. We provide various security features that can be built right into your label that will make it much more difficult to counterfeit. We offer a black light additive and microtext, tiny text that is all but invisible to the naked eye and very difficult to reproduce. Our Cast and Cure™ effect adds a holographic element to your label that protects against counterfeiting and can also be a great design tool. To protect the integrity of the product inside your packaging we also make tamper labels. Find more information about all of our security features here.

The Coronavirus is causing turmoil in all sectors of the economy, but the supplement industry is in a unique position to use its designation as essential to advantage. Help boost the perception of your supplement brand by giving your products the high-quality labels they deserve with Dion Label Printing.

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