Color is Key: Maintaining Brand Consistency for Small and Large Cannabis Brands

Gina Lisella • Feb 07, 2019
Rishi Products

Whether you are an established brand or a startup, brand consistency is one of the most crucial factors of brand success. Brands in the cannabis industry, like those in any growing industry, are required to be even more attuned to possible deviations from brand consistency, as stakes are high with so much market competition. And one of the most effective ways to achieve consistency in your branding is with color. When you are looking for consistency in your print color, Dion Label Printing is your one stop shop. As a GMI certified printer, we take pride in our ability to color match, whether we print your labels digitally or traditionally, and whether you are ordering 2,000 or 200,000 labels.

Our color matching process begins in our Prepress Department, goes through our Quality Assurance Team, and is continued in production as our techs use software, photo spectrometers, and their own well-trained eyes to make sure your brand colors print beautifully and on-brand. Once your labels have been printed, we give each of them yet another pass through our Quality Control department, where again both technology and the skills of our technicians are put to use to ensure every aspect of your label is just right. We take pride in our process and in the diligence and skill of our team members, eliminating stress and effort for you and your brand.

At Dion Label Printing, we offer HP Indigo digital printing. HP Indigo digital presses do not limit ink coverage to 200%; coverage can reach beyond 400%, ensuring color depth and saturation. Another amazing facet of our digital print process is that the HP Indigo blanket transfers 100% of the ink to the substrate. The total transfer of ink from the blanket allows the same set of cylinders to be used to print the complete sheet, ensuring precise color-to-color registration and color consistency throughout. Digital printing is a wonderful for options for budding cannabis brands.

Because cannabis is a new industry, and one that is growing rapidly, it is essential that brands maintain color consistency throughout their products and from one run through the next. Cannabis retail shelves are crowded, and if a customer cannot easily identify your brand among the many, your chances of success diminish quickly. Dion Label Printing will make sure that your labels are not only consistent in color, but also in quality and aesthetic appeal. Reach out to a label specialist today to discover how partnering with Dion can impel your brand to success, and request a free sample packet so you can judge our work for yourself!

REQUEST A SAMPLE PACKET

RECENT POSTS

The Psychology of Color for Labels and Packaging

by Gina Lisella • 05 Dec, 2023
Designing a label can be an involved process; logos, fonts, layout, material, and finish all must be taken into account. Then there’s the product-specific copy and information to include. It’s easy to get hung up on any or all of these things, but don’t forget to consider the importance of color selection While you may be choosing your colors based on your product or on your own color preference, you always want to make sure your colors are communicating the right thing to potential customers.

Navigating FDA Labeling Requirements for CBD Products

by Gina Lisella • 30 Nov, 2023
Our friends at Ananda Hemp shared this excellent article to provide some insight into labeling requirements for hemp and CBD products!
Press operator printing labels

Parent Company Inovar Continues Growing: New Headquarters in Dallas, TX

by Gina Lisella • 21 Nov, 2023
As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.”  We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.
Show More
Share by: