Communicate More Effectively with Informative Packaging Graphics

Gina Lisella • Oct 22, 2019

A label means much more to a consumer of today than it used to. It’s a marketing tool that uses its amazing design to attract potential buyers. It is a means through which you communicate to your customer: not only what your product is, but also your brand identity, values, ingredients, processes, and so much more. And as consumers have come to expect increasing amounts of information from the labels of the products they buy, having the right label, and the right label printer, is integral to success. Dion Label Printing has decades of experience providing our partners with label solutions that help them grow their brands. And as the demand for informative packaging graphics increases, you can count on the quality of a Dion-printed label to communicate to your customers exactly what you need it to.

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So many of our partners use informative graphics to great effect on their labels. Have you considered them?

Food & Beverage

 

Prior to the 1960s, the food people bought and ate was made primarily from simple, whole ingredients. During that decade, however, a growing trend towards packaged food arose, and consumers and regulatory bodies began to consider ways to keep people informed about what they were consuming. It wasn’t until 1990, however, that the nutritional fact panel that is ubiquitous today came into law for all processed foods. Check out this interesting timeline of changes in food labeling: http://www.eatingwell.com/article/278358/a-history-of-what-is-required-on-food-labels-and-the-nutrition-facts-panel/ .

 

But now it’s 2019, and consumers demand much more than just a simple breakdown of nutritional facts like sugar and fat content, especially for consumable products. And while in the last decades people have become much more likely to read actual ingredient lists, we know that a large percentage of purchasing decisions are made on a split-second, impulsive, and often emotional basis. This is where informative packaging graphics come into play in influencing someone’s buying decisions.

One of the most effective ways to make your label informative is through the use of graphics. For food products, many of these are standardized, such that most consumers don’t even give them a conscious thought when they see them on a label, but often wouldn’t purchase a product without them. Think Non-GMO Project Verified, Certified Organic, or the Recycle logo. These graphics are excellent ways to communicate things about your brand to a customer in that split-second when they are often making their purchasing choice.

Informative Graphics on Food Label

But there an untold number of ways to create your own graphics that are easy to scan and digest, communicating the type of brand you are to your customers instantaneously. Dion can assure you of beautifully printed colors and graphics on every label, so you can simplify design, communicate brand values, and generate more emphasis on specific product features. The options are limitless when you print with Dion!


Our partners at Old Friend's Farm use amazing metallic graphics to share the many uses for their tasty syrups (see image to the left!)

Health & Beauty

For the truly massive variety of health and beauty products, trends in recent years have been comparable to those in the food and beverage industries as far as product ingredients, processing, and labeling go. People want products with simpler ingredients, fewer chemical additives, and transparent business practices. And as in the food and beverage market, health and beauty products have been subjected to stricter labeling requirements of late. What it boils down to is that people don’t want to put harmful things on their bodies, just as they don’t want to put them in their bodies.

So while most cosmetic, skin, hair, and other health and beauty products now require ingredient lists, most customers of such products are going to be relying on discovering the “essence” of the product in a quicker and easier way than reading that entire list.

Informative Graphics on Health & Beauty Label

Informative packaging through the use of graphics plays an important role for all kinds of health and beauty products, whether you want to establish yourself as an natural brand or to share helpful use hints with customers.


Vermont Soap does an amazing job at communicating their commitment to the environment with their informative graphics!


 

One of the best parts of using informative graphics on health and beauty products is that they align well with the huge trend in the health and beauty world toward minimalistic design. Rather than crowding a label with wordy product explanations, a few simple graphics can communicate the same information in a way that is easier to digest, more aligned with simple design, and ultimately has more of an impact on customers. And while some graphics are standardized, like the Cruelty Free logo which is so important to many people buying health and beauty products, creating your own graphics that inform your customers and symbolize your brand identity can be an incredible way to create brand recognition and loyalists!

 

Supplements

If you have even a peripheral interest in health products, you don’t need us to tell you about the massive growth in the supplemental health product market over the last decade. In fact, the consumer trend towards more health-conscious purchasing choices has been a driving force in both supplement sales and the pressure on supplemental product companies to be more transparent about ingredients and business practices. The need to communicate concisely to customers what they will get from your product is probably more vital to supplement companies than any other type of company.

Supplement Label with Informative Graphics

Informative packaging in the form of simple-to-understand graphics are an outstanding way for supplement brands to show their customers what benefits to expect from the product, how to take it, the ingredients that are used, and more.


Check out JBN's effective use of several different graphics on their supplement labels (pictured left).


 

The incredible opportunities informative graphics provide are probably the reason why many supplement brands were so early to adopt informative packaging graphics, and why many are using them to great effect today. While supplements and vitamins do not face the same regulatory requirements as prescription drugs, that does not mean that customers don’t demand efficacy and safety from them.

 

There are huge benefits to be had from implementing informative packaging graphics. But those graphics need to look just right to achieve the impact on customers you are looking for. Dion Label Printing has been a trusted label supplier of brands in the food and beverage, health and beauty, and supplement industries for over 50 years. If you’re ready to discover how a Dion-printed label can include the graphics that will help you share the information the customers demand about your product, request a quote today and we can get a move on your next high-impact label project!

 

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