In the world of digital printing, terms like 4-color process and extended gamut are often thrown around. Even if you understand the basic principles of the terms, perhaps you are still curious about exactly what they mean for your brand and your artwork. Our Dion team takes pride in our color matching ability, and we have the skills and expertise to get your colors right every time—which may be more important that you think, given that up to 90% of snap judgements made about products are based on color alone (https://graphicartsmag.com/articles/2017/03/expanded-colour-gamut/).
The 4-color process, or 4CP, is comprised of, you guessed it, 4 colors: cyan, magenta, yellow, and black (CMYK). These colors, mixed and printed in the appropriate amounts, can make a huge array of colors: 50% of Pantone colors in fact. The quantity and variety of colors CMYK can produce is incredible; however, there are still colors that can’t quite be achieved with them. And while CMYK can come close to many colors, depending on how important color matching is to your brand, the 4-color process may not be able to match colors within an acceptable range for you. Dion will always review each set of artwork to determine the right color values for quoting and determine if extended gamut is necessary. Plenty of times, CMYK will have you covered.
Printing using extended gamut process colors allows for a broader color gamut – CMYK plus orange, green and violet. By adding these three additional base inks into the process, you can achieve a much closer match to traditional formulated spot ink colors. For example, orange will look truer and cleaner when orange ink is used rather than mixing yellow and magenta to achieve a suitable match. HP Indigo’s superior liquid ElectroInk technology is the only digital color printing process that can match other traditional types of printing, delivering high resolution printing and perfect registration. Our HP digital presses allow us to meet strict brand color standards using up to 7 ink stations and a color gamut that reaches up to 97% of PANTONE® colors.
Dion Label Printing is here to help ensure that your label colors communicate your brand to customers. Whatever your product is, and whether your label design is black and brown or chartreuse and violet, we will make sure your label is printed with the care and quality you’d expect from a brand that has been in business for fifty years and printing digitally for nearly fifteen.
Request a free sample packet today to see some examples of our fantastic print work!
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