DScoop 2018 Conference Recap

Clarissa Marchia • Apr 04, 2018
Dscoop Logo

Digital technology is taking over today’s world. Dion Label Printing sent a team of label specialists to Dallas, Texas for this year’s Dscoop Conference. We were able to network and meet with others in the industry, including our business partners from HP.

The show was excellent and well attended. Each session was packed with printers and suppliers in the industry. The underlying theme of the conference was that print is the future. People are looking for packaging to be more of an experience than ever before and want a product that is not only made well and functional, but packaged with a beautiful label or interactive box. Consumers want more of an interactive experience with labels and packaging, such as it having a QR code to scan with your phone and seconds later you’re watching a video about the product. Creating labels or packaging that will personalize consumer experience will make the product more special. In summary, it’s more than just a well-printed label. It’s the whole package.

Unleashing Print Banner Image

 

Many speakers in the design and printing industry attended the event, including Jeremy Gutsche, the founder of  Trend Hunter. He discussed the importance of innovation and how it relates to print and packaging. Noah Curran from Monkedia was also very interesting as he discussed how social media relates to print and how it can be used to drive ROI for your company.

Black Birch Vineyard tradeshow display

 

Our customer Black Birch Vineyards’ labeled bottles, printed by Dion Label Printing, were spotted on display in the conference showcase and received praise for its unique diecut label.

Overall, our attendance at Dscoop was successful. Our team was inspired and gain insight of how digital printing is transform the label and packaging industry.

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