If you’ve ever designed a label, you know that incorporating all the information necessary in the limited space available can be a challenge. Extended content labels, also known as expanded content labels or simply ECLs, offer a neat solution to allow you to save space on the front of your label for design features that will help attract potential buyers while including pertinent and relevant information on interior panels.
In the OTC pharmaceutical, supplement, industrial, personal care, and cannabis markets there is a high demand for extended content labels. In these industries, and others as well, the requirements (whether per actual federal regulations or from consumers) for what needs to be included on your label are extensive. Extended content labels provide the additional required printing space without adding bulky outer packaging.
Some of the typical reasons for requiring more space is for additional directions, directions in multiple languages, extended drug or supplement facts, or additional FDA regulated information. But what type of label is best for your brand and product? The term “extended content labels” applies to several different label constructions. The Dion team offers our superb quality labels for various types of extended content labels, which we explain below.
Wraparound labels offer 720 degrees of print space for your label design. They provide more real estate for print without the extra panels associated with booklet labels. As their name suggests, these labels wrap around a vessel twice; once a customer has peeled the label back, we use our read and re-apply construction so they can be neatly closed again.
Wraparound labels are sometimes referred to as vial labels because they are an ideal option for products in smaller containers. Some of the common vessel sizes we print wraparound labels for are 4mL, 10mL, and 15mL. We can print these labels on white or silver material.
Peel back labels, sometimes called two-sided labels, are a common and cost-effective way to add additional content to a label. Peel back labels have information printed on both sides of the label with a repositionable adhesive. The consumer can peel the label away from the container, and then re-apply it once they have read the additional content with our read-and re-apply construction. Once re-applied, the label will appear as if it was never disturbed.
A film material is recommended for a peel back label; Dion offers both white and metallic films, so your design goals don’t have to suffer when you opt for a peel back label.
Booklet labels, referred to variously as hinged, multi-layer, or multi-panel labels, use a hinged design to offer two or more additional panels of printing space. The top label layer peels open to reveal the additional printed panels, the number of which will be determined by your spatial needs.
As with our peel back labels, our read-and-reapply construction allows the top layer to be re-applied onto the bottom panel as if it were never disturbed. A film material is also recommended for the top layer of a booklet label, and again we can print on white or metallic film. Booklet labels have two or more additional panels for printed information, so if you have a lot of information to include or want to experiment with including coupons or extensive product details, they are probably the option for you.
When deciding between these types of labels, space is the key. For very small primary packaging containers, we often find wraparound labels are the best option. Some examples of products we would typically recommend a wraparound label include essential oils, personal care serums, or supplement drops. These types of products are so small that it would be difficult for a customer to pull back and reapply one of the other types of extended content labels.
If you can fit all of your content onto two surfaces, a peel back is likely the economical way to go. We offer both digital and flexographic printing options for peel back labels, so regardless of whether you require a large or small quantity of peel back labels, we can accommodate your needs.
Content exceeding two panels would warrant a booklet label. For booklet labels, the inner contents must be run on our flexographic equipment, but we can use digital printing for high quality front-printing to save you money on additional plate charges.
Want to talk more about your specific extended content project? Request a free quote here!
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