Holiday Label Trends: Making the Most of Your Label with Metallics, Minimalism and More!

Gina Lisella • Nov 18, 2019



There are an untold number of ways that people celebrate the holidays, and a huge number of them involve purchasing. From buying delicious treats to share with family and friends to gift-giving in its many forms, the holidays are undeniably a time when people are looking for products that exemplify the spirit of the season. And incorporating candy canes and snowflakes in your label design is not the only way to attract holiday buyers (although if those icons align with your brand, they don’t hurt, as we’ll discuss below). If you don’t make a holiday-specific product, don’t worry; a simple way to take advantage of people’s holiday spending is to change your label, transforming your product instantly into a special seasonal gift.  At Dion we offer incredible options for bringing your packaging to the next level this season and all year round. Here are four label design trends that can help set your product apart.



Several different products with metallic labels
1. Metallics

During the season when tinsel and bright lights abound, a metallic product label can give you an edge over the less sparkling competition. As metallic labels become increasingly popular for supplement, health and beauty, industrial labels, and beyond, metallic BOPP offers an incredible opportunity to incorporate metallic features in the exact way you desire. Instead of using metallic inks, a silver metallic BOPP base can be used to create a wide range of metallic colors from classic golds and silvers to just about any color on the spectrum. And with metallic BOPP, you’re not limited to just a few metallic color choices; we can create variegated metallic looks with many different colors on one label. We offer metallic paper as well. From papers and films to hot stamping or cold foil, we have metallic label options to fit every budget! So whether you want to go with red and green metallics or something more elegant, Dion can help you achieve the look you are going for.

Mount Mansfield Maple's Red Metallic Peppermint Bark Label

Mount Mansfield Maple's Peppermint Bark Labels

2. Creative Color Combinations

 

The classic Christmas colors of red and green are sure to evoke the spirit of the season in shoppers; however, those colors, while they certainly have their place on product packaging, may not be right for your brand, especially if you want to differentiate your product as high-end, elegant, or unique. Black and gold incorporated into your label design communicate a luxe feel that is still attuned to the holiday season, but perhaps in a more mature way than the brighter colors associated with this time of year. Over the last several years, blue and silver have increased in popularity for many festive items. Or how about going with a variation on the theme and using magenta and teal instead of classic red and green to give your product a modern and hip look? Using creative color combinations can help you avoid the obsolescence of your product when January rolls around. They can also play a huge part in helping your product stand out while still evoking the spirit of the season. We at Dion are the color experts, and whatever palette you choose, your Dion-printed label always have beautifully printed color. Read more about how seriously we take color standards here.

 

Ballast Skin Care Minimal Serum Products with holiday background

Ballast Skin's masion and santé labels

3.  Minimalism

Using products packaged in red and green with bells and whistles are definitely not for everyone. Some people feel a certain cynicism toward the use of holiday-specific packaging. A great way to appeal to those buyers and a larger group of consumers who are looking for products that are refined is with minimal label design. This trend is taking off by leaps and bounds across a wide variety of industries, not just for the holiday season but year-round. Shoppers are attracted to clean and simple design, and during the holidays when so much is bright and bold, minimalistic design is actually something that can make your product stand out.

Vermont Soap Holiday Label Roll with Christmas Illustration

 Vermont Soap's Holiday Spice Labels

4. Unique Illustrations

Want to update your label design for the holidays but unsure about how far to go? How about using unique illustrations and graphics that are still on-brand? We love the idea of using hand-drawn holiday-inspired illustrations to give your product a festive and personal touch. This can be accomplished in such a wide variety of ways, from adding small graphics (stars, trees, ornaments, you name it!) to your label that otherwise is unchanged, or transferring your regular imagery for something seasonally-themed. Whatever route you go, a Dion printed label will have impeccable color and help you impact the widest customer base.

 

 Whatever design route is right for your brand, we at Dion are here to make sure you get the highest quality label to help you achieve the largest impact when your product is on the shelf in front of holiday shoppers. Contact us now to learn more about how we can help you create the best label for your brand!

 

CONTACT US!

RECENT POSTS

by Gina Lisella 05 Dec, 2023
Designing a label can be an involved process; logos, fonts, layout, material, and finish all must be taken into account. Then there’s the product-specific copy and information to include. It’s easy to get hung up on any or all of these things, but don’t forget to consider the importance of color selection While you may be choosing your colors based on your product or on your own color preference, you always want to make sure your colors are communicating the right thing to potential customers.
by Gina Lisella 30 Nov, 2023
Our friends at Ananda Hemp shared this excellent article to provide some insight into labeling requirements for hemp and CBD products!
Press operator printing labels
by Gina Lisella 21 Nov, 2023
As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.”  We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.
Show More
Share by: