Informative Packaging - Consumers are driving a huge movement toward simplification: in product ingredients, in processing, and in design of print packaging as well. The trend toward minimalistic packaging and label design has been on the rise over the last several years and shows no sign of slowing. If you want to take advantage of this trend towards simplicity in design and also share relevant information with your customers, how about using informative packaging in the form of straightforward yet engaging graphics? Rather than including tiny text that lists your product features, how about using a number of various small graphic symbols that communicate the same information in a more appealing way?
How the Right Label Can Help You Achieve Your Transparency Goals
Gina Lisella • Aug 20, 2019
The value of transparent practices for all types of brands is growing continually. Regardless of the market your company falls into, it is more than likely that you have heard the calls to become more transparent in your product offerings and business practices. If you’ve come around and decided it’s time to be transparent with your customers, whether it be about your ingredients, processing, or brand story, you may wonder about tactics to accomplish those goals. One of the biggest obstacles brands encounter when trying to implement more transparent practices is how to communicate those practices effectively with customers. Here are three ways Dion can help you achieve greater transparency through your label.
Extended Content – To put it simply, the more space you have available on your label, the more potential you have to share information with customers. Extended content labels are a superb way to maintain the design elements on the front of your product that will draw prospective buyers while enabling you to be transparent and share pertinent product information with them as well. Dion offers a variety of extended content labels, from peel back labels that give double the space of a traditional prime label, to booklet and multi-layer labels that can be custom-designed to incorporate different spatial arrangements for your individual products. Extended content labels are most regularly used for specific product information, such as ingredient lists and dosage information, but we love the idea of using that extra label space to share your brand story. Imagine the connection you can make with a prospective customer if they are reading your origin story or value statement while holding your product itself in their hand!
Many of these graphics are relatively standard (think the NON GMO Project and Cruelty Free logos), but the options are limitless when you print with Dion. You can create your own graphics that are easy to scan and digest, communicating the type of brand you are to your customers instantaneously. Dion can assure you of beautifully printed colors and graphics on every label, so you can simplify design, communicate brand values, and generate more emphasis on specific product features. See the above image for how Collagen for Her transparently shares their brand story right on their label and uses a line of simple graphics to communicate ingredient information in a direct and concise way.
We love
JBN's use of metallics, simple bold fonts, and infromative graphics on their labels!
QR Codes – Consumers have nearly unlimited access to information and are using it to educate themselves about their product choices more and more often. They are frequently searching to connect more deeply with the products they are purchasing. Transparent and clean labeling choices enable you to share ingredient and brand information with a customer upfront, fostering a relationship of trust and honesty that will create brand loyalists and enable you to reach a wider audience. And custom QR codes on your labels are another way in which you can do just that. You can use QR codes to allow a customer to scan your product and immediately access the information they require about your product or bonus stories you’d like to share. One of the best features of QR codes is that they don’t take up much real estate, so your design doesn’t suffer as a result of using one. Plus, you can create greater engagement with people by directing them to relevant and interesting content. As a leader in both digital and flexographic printing, Dion can print QR codes on any type of label, and your customers can have the quick and easy access to the information about your product they have come to expect.
We guarantee the scanability of all our barcodes, whether they are QR codes or regular UPC barcodes. Having the appropriate barcode for your product is not only essential to getting your product on a retail shelf, it can also help you with inventory and supply chain management. Food and nutrition apps have become incredibly popular over the last few years, and enabling your customers to access your product information through barcode scanning can be a huge boon to your business, but your need the right printer for the job. If you’re interested in learning more about barcodes, read our blog on the topic here .
Not just any label printer can offer the above features to help you achieve your transparency goals. To effectively communicate your values to customers, you need labels that are printed with the utmost quality, clarity, and color. Request a free sample packet here if you’d like to see examples of our amazing print work and contact us if you’d like to discuss the many ways Dion will support you in all your efforts at transparency!
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Designing a label can be an involved process; logos, fonts, layout, material, and finish all must be taken into account. Then there’s the product-specific copy and information to include. It’s easy to get hung up on any or all of these things, but don’t forget to consider the importance of color selection While you may be choosing your colors based on your product or on your own color preference, you always want to make sure your colors are communicating the right thing to potential customers.
Our friends at Ananda Hemp shared this excellent article to provide some insight into labeling requirements for hemp and CBD products!
As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.” We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.