Photo Courtesy of The People's Pint
The People’s Pint is inviting from the moment you take a seat in its vintage and unique interior (bikes hang from the walls and the bar does not have a television). This watering hole, located in the Pioneer Valley city of Greenfield, has everything from beers made at their own brewery to organic fare cooked with local ingredients. This delightfully cozy pub draws in a diverse crowd with their easygoing atmosphere and has been in downtown Greenfield for over 20 years. The People’s Pint wanted to create a seasonal brand lineup that visually expressed where they have come from but also what they can do in the future.
Photo Courtesy of The People's Pint
The restaurant and brewery worked closely with graphic designer Seth Gregory to bring this idea to life. The goal of their new labels was to evoke a classic modern look for their seasonal beers and to remind existing customers that their beers are well-made modern interpretations of a variety of classic styles. They wanted to create a look that was consistent across all of their seasonal brands, maintain a level of visual simplicity, and create new and colorful designs. Adding a classic look to their labels was an important element in their design process, something that would be attractive on their bottles (and now cans) through all of the design fluctuations of what is popular on the shelves in the craft beer world.
Trending among beer labels in the craft beer industry are illustrative and distinctive looks. On their Training Wheels Session IPA labels, the brewery combines complementary colors and vintage images to create a one-of-a-kind label. This visually interesting character on their labels combined with the vibrant color choices, really create an attractive package on the shelf. Another way The People’s Pint stands out in the industry and thinks outside of the box is by using red wax to seal their Imperial Stouts.
Dion Label Printing has been printing labels for the craft beer industry for years. See for yourself -
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