Labels We Love: Sail to Trail

Gina Lisella • Jul 16, 2019
Sail to Trail Chardonnay

Photo Courtesy of Sail to Trail Wineworks

 

If you’re looking for a fresh new wine to try this summer, might we suggest one of Sail to Trail Winework’s several awesome varieties? Recently founded in Worcester, Massachusetts, Sail to Trail is the first curator and bottler of its kind in that burgeoning city. Today, the wine can be purchased online or by subscription, with a “winery meets tap room” physical space pending, according to Chris Simpson, head of the business. And while the grapes for their wines come from all over the country, their brand has some distinctly community-boosting and local ideals; the tasting room is set to be located in the historic John W. Higgins armory building in downtown Worcester, contributing to the “Worcester Renaissance,” bringing more business and improvements to this historical Massachusetts city. Their name itself, Sail to Trail, is reflective of the vast experiences available to New Englanders: “In one day,” says Chris, “residents can sail up the coast, climb a mountain, and still have time to relax afterwards in the city with a glass of wine.”

 

Sail to Trail has partnered with Dion Label Printing to make labels that reflect their multi-faceted brand. Printed on a metallic material with a matte finish, these labels shine elegantly. Each label denotes the varietal with a gold script font. While the swirling patterns across the top of each label are the same for each type of wine, the color scheme used varies, with deep reds and blacks for the cabernet sauvignon to lighter blues, greens and yellows for the chardonnay. The label design communicates much about the brand, including the connections they hope to make between New England and the rest of the world through their grape varieties. It also emanates a feel of relaxed luxury, perfectly attuned to the brand identity of Sail to Trail.

Sail to Trail Cabernet Sauvignon

Photo Courtesy of Sail to Trail Wineworks

Chris says, “We're thrilled to bring our vision to life here in the Worcester community with the first urban winery in New England that bottles in-demand varietals from the finest grape growing regions in the world. We're partnering with vineyards across the globe to develop, blend, and bottle amazing wines produced from grape varietals that are nearly impossible to grow in the Northeast...to be explored and enjoyed in our cozy tasting room where guests can seriously get into wine, without getting too serious!" And we at Dion are thrilled to partner with Sail to Trail, and look forward to seeing the impact their brand has on the wine drinking community in Worcester and beyond!

 

If you want to see samples of our amazing print work for brands like Sail to Trail, request a free sample packet here!

REQUEST A SAMPLE PACKET

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