Metallics for Less

Gina Lisella • Dec 21, 2021
Bldg 8 swift hoppy wheat can

Metallic labels have never been more popular than now. Brands and designers are increasingly incorporating metallics into their label art, whether for a fully metallic background or as accents to text and graphic elements.


Metallics are one of the most requested forms of label enhancement at Dion, and the demand for printed labels requiring metallic effects extends across multiple industries, including Personal Care, OTC Pharmaceuticals, Supplements, Specialty Food, Beverage, CBD, Cannabis, Wine, Spirits, and Beer. We understand that while you probably love the look of hot stamping or cold foil, your budget may not. Luckily, there are other options to achieve a high-end metallic finish on your label, and we at Dion have got you covered.


We offer a wide variety of base materials to choose from when you are looking for a metallic finish. Our most cost-friendly option is a simple metallized paper. We can print in any number of colors onto the paper, enabling you to stay on-brand while adding a luxe touch to your label design. We also offer several different finishing options, which can create looks from bright metallic accents to more stately metallic tones with a matte coating.


Another wonderful way to achieve a metallic look without the high cost that can be associated with some more high-end packaging techniques (and something the craft beer industry in particular is doing more and more frequently) is using shrink sleeves. Because craft beers, along with many other products, use aluminum packaging that has a metallic look built right in, using a clear shrink sleeve showcases the metal of the packaging when the label design leaves unprinted space. If you have opted for packaging that already has metallic elements, using a shrink sleeve or even clear film as your label material can be an easy and economical way to achieve a metallic look (see image above).


Whatever your brand’s aesthetic is, we can help you find an economical response to this exceedingly popular trend. If you want to get started on the next metallic label for your brand, you can easily request a free quote here!

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