Hinge labels, or multi-layer printed labels, utilize a hinged design to offer an additional two panels of printing space. The top label layer peels open to reveal two additional printed panels; one additional panel than is available with peel back labels. The top layer can then be re-applied onto the bottom panel as if it was never disturbed. A film material is also recommended for the top layer of a hinge label in white or metallic. One of the biggest benefits to using a hinge label is that it has two additional panels for printed information which is usually more than enough printing space.
Peel Back or Hinge: Which Extended Content Label is Right for My Brand?
Ashley Stewart • Sep 25, 2018
In the OTC pharmaceutical and nutraceutical markets, there is a high demand for peel back or hinge labels. Extended content labels are needed when the amount of text required to be printed exceeds the available front facing label space. Extended content labels provide the additional required printing space without adding bulky outer packaging. Some frequently requested printing requirements include additional directions, directions in multiple languages, extended drug or supplement facts or additional FDA regulated information. But which type of label is best for your brand? Let’s take a deeper dive into the construction and features of both types of labels.
Peel back labels, or labels with double-sided printing, are a common and cost-effective way to add additional content to a label. Peel back labels have information printed on both sides of the label with a repositionable adhesive. The consumer can peel the label away from the container, and then re-apply it once they have read the additional content. Once re-applied, the label will appear as if it was never disturbed. A film material is recommended for a peel back label and can be offered in white or metallic. One benefit to using a peel back label is that it is a single layer construction so it does not add much additional cost to your existing price.
When deciding between these two types of labels, space is the key. If you can fit all of your content onto two surfaces, the peel back might be the economical way to go. Content exceeding two panels would warrant a hinge label. Dion also offers both digital and flexographic printing options for peel back labels. While the inner contents must be run on our flexographic equipment, we can utilize digital printing for high quality front printing to save on additional plate charges.
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As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.” We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.