You’ve probably been hearing a lot lately about the increase in products on store shelves in a huge variety of industries. For Personal Care, OTC Pharmaceuticals and Supplements, Specialty Food and Beverage, Wines and Spirits, Beer, and many other industries, the growth of both the number of companies producing and of consumer sales isn’t showing signs of slowing. While this upward trend could lead to higher sales for your brand, it may also cause your brand to be overlooked in a crowded marketplace. More and more frequently, brands are turning to high decoration packaging to help differentiate themselves from competition. This is the first of two blogs where we are going to focus on versatile solutions to your company’s high decoration label desires. Today’s topic is: metallics!

One of the most requested forms of high decoration labels we create at Dion involve metallics. With both our flexographic and digital printing processes, we can achieve an innumerable variety of metallic colors, from classic golds and silvers, to indigos, magentas, and just about any other color you can imagine by printing on metallic paper or foil. Our printing expertise allows you to stay on brand while adding a touch of added style. An increasingly popular trend, especially among independent and small companies, is minimalist typography: opting for a simple font in a metallic color without crowding a label with too many design elements. This can be an excellent way to communicate elegance. The high demand for decoration requiring metallic effects extends across multiple industries. Using a label rather than, for instance, actual aluminum packaging may be a more economical and practical way to achieve the look that will draw a consumer’s eye to your product.

Cold foiling and hot stamping are two other techniques that are trending, especially as the holiday shopping season gears up. If you want metallic elements on your label but don’t require the entire label to be metallic, one of these a may be an option for you, especially if you are looking for a uniquely high-end finish. The results of the two process are similar (above image is a hot stamped label), the difference being in the adhesive application: hot stamping uses a heated die while cold foil requires an adhesive to apply the foiled metallic elements. Often our customers who choose to go with hot stamping or cold foil do so because they want to achieve metallic elements on clear or textured bases; this combination makes for a luxurious label that is certain to give you the added shelf-appeal you are looking for.

If you are curious about how to achieve the metallic finish you want on your label, reach out to a label specialist today. And don’t forget to check out the second blog in this series on high decoration trends next week, where we’ll discuss specialty materials, embossing, and more!