A Unique Labeling Solution for Unique Containers

Gina Lisella • Apr 23, 2019
Tough Seal Key Polymer bottles with unique shrink sleeves

Across so many product markets, from health and beauty to specialty food and beverage, competition is fierce. Every brand is looking for that something extra that will distinguish them from others. Not to mention that with internet retail and the endless number of choices now at potential customers’ fingertips, grabbing the attention of a buyer is more difficult than ever. If you think that your packaging choices don’t matter, think again. Not only do your packaging choices help to differentiate your brand, they also can create lasting brand recognition and serve as a marketing tool, especially if your packaging is unique. However, when you select unique containers, labeling becomes a bit more difficult. One of the greatest features of shrink sleeves is that they solve the difficulties that can arise from trying to label a product container that is specially shaped.

Shrink sleeves are designed to hug the contours of any packaging, regardless of its shape. If the container for your product is uniquely shaped, finding a label that adheres properly can be a challenge. It may require special tooling, and if it has rounded features or isn’t symmetrical, it may be very difficult to find an appropriate traditional label that is economically reasonable. Shrink sleeves resolve this problem beautifully. With our prepress team’s skill in reshaping design elements in proportion to the container dimensions, your brand is free to select containers that will set you apart without worrying about the logistics of labeling them.

Shrink sleeves also enable you to feature your brand design on the entirety of your packaging, leaving no empty space. When you couple this feature with a unique container, you are sure to draw the eye of potential customers. So if you are looking for a high-impact labeling choice, shrink sleeves are an option like no other. Request a sample packet today if you’d like to see some examples of Dion’s ability to create unique flexible packaging for every unique container!

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