Using Labels to Expand Your Brand Presence

Gina Lisella • Sep 01, 2020

 

When you think of labels for product, you likely think of what we in the industry call “prime labels.” Prime labels are those that are prominently placed on the front of a product’s packaging and share information like your brand name, logo, and product details. You’re more than likely aware of the impact your prime label will have on a potential customer; a quality label helps impart information about the quality of the product, design choices including color and style play a crucial role in a consumer’s buying decisions and their impression of your brand, and key details like ingredient lists and informative graphics can tell a customer much of what they need to know about you as a company.

 

Blue shopping bag on grey background

But in addition to the classic prime label, we offer several other label options that can help you expand your brand presence and keep customers thinking of you before and after they use your product. Including these auxiliary items with product purchases can be a spectacular way to establish a bond with your customers and create brand loyalists!

Car Decals:

With the correct material combination, your traditional labels can also be used as car decals. Car decals will expand your brand presence by putting your logo in front of an audience that might not normally see it. How many times have you been sitting in traffic, inching a little closer, so you can read the decals on the car in front of you? Including a car decal with an online purchase is a great way to both connect more deeply with your customer and reach a wider audience. People love freebies, and they also like to show their support of brands they trust and think highly of.

Window Decals:

As with car decals, with the correct material combination, we can create window decals to complement your product labels. Perhaps you want to emphasize certain aspects of your brand values, like that you offer certified organic products or that your support local ingredient suppliers. We can print custom window decals to help you communicate whatever you think is important to your customers before they set foot in the store. Having a collection of decals near or on the entrance to your facility that are straightforward can help your customers understand who you are and what you represent easily, taking them further along the path to becoming a customer and a loyalist.

Berkshire Mountain Distillers Decals
IRC Labels:

IRC stands for Instant Redeemable Coupon. There’s nothing like financial incentive to give a consumer that added nudge toward your product, and IRC labels enable you to provide that extra encouragement. The experts at Dion will work with you to create the IRC label that is right for you and your brand. Once a customer makes that first purchase, they are more likely to recognize your brand and make future purchases, so why not get them motivated with a little something extra?

Packaging Labels:

When a consumer purchases your product, how is it packaged? An additional label may be the answer to completing your packaging look. If you are looking for a more upscale look, use tissue paper to wrap your product and complete with a branded label. A branded label could also be used to adhere a receipt to the product or shopping bag. Is your product shipped? Make your shipping boxes more recognizable with a label featuring your logo!

 

Superior quality custom label solutions are the bread and butter of Dion Label Printing. We offer more than traditional prime labels and are ready to help you find the complete solutions you need. Request  a sample packet today to get a little inspiration!

 

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RECENT POSTS

by Gina Lisella 05 Dec, 2023
Designing a label can be an involved process; logos, fonts, layout, material, and finish all must be taken into account. Then there’s the product-specific copy and information to include. It’s easy to get hung up on any or all of these things, but don’t forget to consider the importance of color selection While you may be choosing your colors based on your product or on your own color preference, you always want to make sure your colors are communicating the right thing to potential customers.
by Gina Lisella 30 Nov, 2023
Our friends at Ananda Hemp shared this excellent article to provide some insight into labeling requirements for hemp and CBD products!
Press operator printing labels
by Gina Lisella 21 Nov, 2023
As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.”  We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.
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