Choosing a Label Material & Adhesive
Ashley Florence • Apr 17, 2017
Choosing a material for your label can be a confusing process; there are so many options! Here are a few factors to consider when choosing your label material:
- Look: What look are you going for? A textured paper material can be used to create a high-end label look, or a more natural, organic look, depending on the label design. A metallic film is just as versatile, appropriate for applications from candles to nutraceutical products. There is no one size fits all material, adjustments will likely need to be made for each application.
- Environment: Will your labels be exposed to an environment other than a retail shelf? Environment is a huge factor in material selection. If your product will be labeled or stored in an environment other than room temperature, this should be taken into account. There are materials and adhesives made for refrigeration and water resistance.[nbsp]
- Product: Is your product a liquid or spray? Oils and sprays can drip on and eat away at some materials over time. There are specific materials we can suggest for maximum shelf life.
- Container: What are your labels being applied to? Coated papers, glass, and plastic each have their own considerations and will interact differently with different materials and adhesives.[nbsp]
- Imprinting [&] Writability: Some craft products, food and beverage, will write in their batch number. Some pharmaceutical and nutraceutical products will print their batch numbers and expiration dates on their labels as well. Depending on the material, some labels can be printed on directly. Others will need a specific coating to ensure the print doesn’t smudge.
We offer comprehensive sample packets, specifically tailored to your label project. Contact us today and we can help you narrow down the options!
RECENT POSTS
Designing a label can be an involved process; logos, fonts, layout, material, and finish all must be taken into account. Then there’s the product-specific copy and information to include. It’s easy to get hung up on any or all of these things, but don’t forget to consider the importance of color selection While you may be choosing your colors based on your product or on your own color preference, you always want to make sure your colors are communicating the right thing to potential customers.
Our friends at Ananda Hemp shared this excellent article to provide some insight into labeling requirements for hemp and CBD products!
As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.” We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.