Because your label is one of your most effective means of communicating with customers, it is essential that it says the right thing. In the personal care product market, there is a major message that many brands want to share with their customers: “our products do not contain ingredients that could harm you!” There has been a massive shift in the mindset of consumers in the last few decades. In the past people didn’t necessarily give all that much thought to the ingredients in the products they were using and how those ingredients and the processes by which they were produced may affect their health. Now people are regularly demanding ingredient transparency, unprocessed foods, and organic products.
People increasingly want personal care products that are environmentally friendly, have fewer chemical additives, and are made by companies with transparent business practices. What it boils down to is that people don’t want to put harmful things on their bodies, just as they don’t want to put them in their bodies.
The material choice of your label is a straightforward method for demonstrating in a split second what kind of brand you are. At Dion we offer a variety of material options that will instantaneously display your natural product identity. We carry two options for post-consumer waste labels, and several textured paper options that people associate with natural brands. We can create natural material looks through our superb digital printing if a stronger material type, such as a film, is required for your product. If you are aiming for a natural look, we also recommend one of our various matte finishes. While gloss finishes can be eye-catching, they also tend to have a more synthetic feel that may not be in alignment with your brand identity.
Single-person start-ups and behemoth brands alike understand the importance of label design in portraying brand identity. Imagery and typography can create emotional and even unconscious responses in customers that can be far more salient than any overt product information could ever be. For natural personal care products, there are a plethora of design choices that can help reveal your values. Typically, minimalistic and clean typography and imagery evoke a more natural feel. Neutral colors and earth tones are also a good place to start. Vintage or rustic label design is another trend many companies are using to communicate their natural origins. Whatever design route you decide to take, make sure that you are making the most of those integral first seconds during which most customers make their purchasing choices by designing a label that is appropriate for your brand.
There is also an increasing consciousness among users of personal care products about the effect of their purchasing choices on the environment. Minimal and sustainable packaging are driving forces here. On top of the sustainable label options mentioned above, we also offer tamper seals to help you minimize secondary packaging. If you’re concerned about losing important usage and ingredient information when you minimize your packaging, extended content labels are the perfect solution. Learn more about them here!
When you choose Dion Label Printing as your print partner, you can rest assured that your printed labels will capture the essence of your brand. We place the utmost importance on printing quality labels. With our intensive color management and quality control procedures, you can feel confident that the label you design to showcase your natural personal care brand will be printed beautifully for maximum appeal. If you need any guidance along the way, our team of label specialists is always available to help! Contact us today if you’re ready to get started on the next label for your natural personal care product!
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