Cleaning Up Your Nutraceutical Label

Ashley Stewart • Aug 07, 2018
Clean Labeling

Clean labeling and transparency with designing labels is not a fad. In fact, a mainstream concern for businesses is how to grab the attention of consumers seeking clarity and purity with the brand they choose to buy from. Clean labeling attributes and transparency are significant sales drivers for businesses in the nutraceutical and nutritional supplement industry. Relevant information which would entice the buyer to purchase your product should be the only information to use on your label. This includes straight forward information about what’s in, and what’s not in, the products they buy. Natural food products with organic ingredients and other healthy additives typically have a higher cost, but consumers are willing to pay for products which meet their specific needs.

When purchasing a health and wellness product, consumers rely on the product’s label as a source of accurate and helpful information. Labels which contain information of less processed ingredients, raw plant ingredients, and contain less chemicals are far more likely to stand out, especially if these ingredients stand alone on a label. A few key ingredients and phrases you may want to include on your label are “plant-based”, “superfood”, “non-GMO”, “organic” and ingredients focused on fibers and probiotics. Researching hot, trending supplement ingredients to include on your label is another way to increase sales.

In retrospect, including what’s NOT in your product is another principle for clean labeling. Highlighting the product’s exclusion of artificial ingredients, antibiotics, and unrecognizable ingredients is more important to the consumer than including what beneficial ingredients have been added.

Consumers are willing to try new things and be more spontaneous in the nutraceutical industry, especially if the products they are buying will benefit their long-term health. Packaging and marketing your clean label is an important step to establishing trust with your customers.

Let Dion Label Printing help and contact us today to begin printing your next clean label project.

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