Cannabis beauty and skincare products find themselves at the intersection of two booming industries. On the one hand, salves, lip balms, soaps and other CBD infused products need to compete with their sister offerings containing cannabinoid ingredients. But CBD health and beauty products are rushing into the mainstream of the conventional health and beauty world as well, which is already flush with brands and products. Increasingly, people in the scientific community and elsewhere are promoting the benefits of CBD as a skincare tonic with a vast array of benefits, from its antioxidant properties to its purported defense against acne. Consumers are becoming more aware of CBD health and beauty products and are much more likely to use them—so when your product is in front of them, how do you get them to choose it over myriad others?

The label choices the CBD segment of beauty and skincare makes are incredibly important. Many retailers of CBD merchandise are increasingly discerning of the way their products look on the shelf. Packaging that communicates a “head shop” vibe is not going to cut it, either with consumers or with retailers. The trend is toward packaging that evokes a sense of purity of product with a luxe feel. Rather than a psychedelic mix of colors, cannabis retailers and consumers alike are drawn toward labels with a more minimalistic tone. We recommend using specialty materials like textured papers and metallic elements to showcase the spirit of your brand while keeping font and design elements clean and clear. At Dion we know how to print a label that broadcasts your brand message and attracts customers, and in an industry that is expanding at the rate of CBD beauty and skincare, your printed packaging can make all the difference in how well your product competes.

Another pitfall certain CBD brands are falling into is with regard to word choice on their labels. In some states like California regulations meant to keep companies honest about the ingredients their cannabis products contain already exist, and with the passing of the 2018 Farm Bill, more state and even federal labeling regulations are likely to come soon. In the meantime, it is essential to be clear about what your CBD beauty product contains, as consumers are becoming more educated about what to look for. Avoid using terms like “blissed out” and “lit,” as brands posturing as CBD products but actually containing hemp oil are often guilty of this type of language. In the same way that consumers are attracted to uncluttered label design, they also want clear and concise language about the product ingredients.

Reach out to a label specialist today if you have questions about dos and don’ts of cannabis beauty and skincare product labels. We are excited to be a part of this burgeoning industry and look forward to helping you with your next label project!