How To Choose The Right Label Material

Gina Lisella • Jul 13, 2021

From those entirely new to product labeling to those with years of experience, sometimes choosing the material for your label can seem overwhelming. You want a material that will be sturdy enough to resist peeling or tearing while your product is in use. You also want the amazing design you’ve chosen to represent your brand and products to be vibrant and appealing. And because you are, after all, a business, the cost of the material matters to you. So how do you reconcile the different goals you want to accomplish with your label, and how do you know which material will work for you? 

We offer a huge variety of label material combinations here at Dion Label Printing. Not only does the base material you use for your label matter, but coating and adhesive choices play an integral role in the look and functionality as well. But fear not! You don’t need to worry about the technical specifications of your label—that’s what your Label Solutions Specialists are here for. Instead, here are a few factors to keep in mind when considering your label material:


  • Look: What look are you going for? A textured paper material can be used to create a high-end label look or a more natural feel depending on your label design. A metallic film is just as versatile, appropriate for applications from candles to supplement products and beyond. With our vast selection of material and coating options, whatever design and brand identity you want to show off with your label, we’ve got you covered.


  • Environment: Will your labels be exposed to an environment other than a retail shelf? Environment is a huge factor in material selection. If your product will be labeled or stored somewhere that is hot and humid or cold and excessively dry, make sure to let us know. Sun exposure, refrigeration, temperature, and moisture levels will all play a significant role in helping us decide which material, coating, and adhesive combination will be right for you.


  • Product: Every product is different, and both the product itself and the way it is used will have implications on the appropriate label material. Is your product a liquid or spray? Oils and sprays can drip on and eat away at some materials over time. Will it be handled frequently and thrown in a bag to carry along with a customer? The more details we have about your product and its use, the better we’ll be able to direct you to a material that is sturdy enough to resist wear and tear.


  • Container: What are your labels being applied to? Coated papers, glass, and plastic each have their own considerations and will interact differently with different materials and adhesives.


  • Imprinting & Writability: Many of our large OTC pharmaceutical and supplement customers need to print batch numbers and expiration dates on their labels before they ship out the final product. And many of our smaller craft food, beverage, and home product brands will write in pertinent information like flavor or creation date right on their labels. A few label materials can be printed and written on directly, but most will need a specific coating to ensure the print doesn’t smudge. Make sure to let us know any plans you have for writing or printing on your label after we ship it to you!


Regardless of your product, its use, where it will be stored, or your design goals, the team of Label Solutions Specialists at Dion will guide you to the proper material combination for you. We offer free comprehensive sample packets, specifically tailored to your label project. Contact us today and we can help you narrow down the options!

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