Why are Shrink Sleeves So Popular for Beer?

Gina Lisella • Apr 08, 2019
Beer Shrink

Many players in the craft beer industry are electing to use shrink sleeves as their packaging-of-choice more and more frequently. There are several good reasons for this trend. Here we’ll explore the ways that shrink sleeves solve the unique challenges facing the craft beer industry, and the various ways Dion uses shrink sleeves to overcome those challenges with our customers.

One of the things both retailers and customers are looking for from craft brewers are specialty and seasonal brews. In such a crowded market, the new and different is appealing to customers who are flooded with choices on the shelves. However, if you’re a brew master who has worked tirelessly to perfect the level of hops in that seasonal offering, you may still face a big problem when you realize that printed cans at the small volume of your special batch isn’t economically feasible.

But you still want the high-impact that comes with uninterrupted print space. While customers are looking for specialty offerings, they are hit with an abundance of possibilities when they stand in front of the beer coolers at a store. For the last several years, beer labels have taken off when it comes to clever design and branding choices. Brands are going for colors that are bright and appealing with bold design and imagery.

Shrink sleeves offer the perfect solution to both of these challenges. They are the economical choice over printed cans, especially for smaller orders. At Dion, we can print shrink sleeves both digitally and flexographically, which means that if you decide you want to promote that seasonal brew to a year-round offering, scaling up your order size is no trouble at all. With regard to high-impact design, shrink sleeves are a no-brainer over printed cans. Bold colors are often muted on printed cans, artwork is limited to six colors, and opacity can be a concern. (https://www.craftbrewingbusiness.com). With shrink sleeves, however, bright is the name of the game, and at Dion we pride ourselves in our color-matching abilities. With shrink sleeves there are fewer color limitations and opacity is far easier to achieve.

Whatever size your brew operations are, Dion can help make sure your products achieve the greatest impact when they’re on a crowded shelf. We have years of experience with shrink sleeves, so reach out today to find out how we can take your beer label project to the next level!

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