Color Consistency in Food Label Design

Eric Belliveau • Jun 06, 2018

Color Consistency in Food Label Design

butter cuisine photo
Photo Courtesy of Butter Cuisine

Color has a powerful influence on a buyer’s perception of a product and purchasing power. Throw food labels into the mix, and color selection is an even more important factor. There are emotional and psychological triggers a consumer experiences when colors are associated with food. Reds and yellows inspire appetite while green relates to health and sustainability. Using colors effectively in your food label design is an effortless way to attract more consumers.

boyajian labels
Photo Courtesy of Boyajian

You want to use colors that signal what the consumer will taste when they try your product. For example, Butter Cuisine uses different shades of yellows as their primary color. Their product line is a variation of butters, and their yellow labels are a direct signal of that. They balanced the yellow with less overwhelming colors like blue and dark red in the text, other appetite stimulating colors to encourage the consumer to buy. Boyajian uses the flavor of their oils and translates it to color on their labels. Their Chili oil is decorated deep red with a visual of the product’s main ingredient. Their logo is colored red, as well. The color of the label changes in relation to the flavor of the oils.

Dion Label Printing uses our digital printing presses to create vibrant CMYK colors at a fast pace. Contact us if you’d like to find the perfect color match for your labels.

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