Many conversations about natural products in the last decade seem to have skipped over the alcohol industry. While it is somewhat rare to see organic beers, spirits, or even wines in traditional retail outlets, all three of these areas are expected to see exceptional growth in the coming years. According to Forbes , the organic wine market is expected to have a compound annual growth rate (CAGR) of 9.2% from 2017 to 2022, and similar increases are expected for organic spirits and brews. Even Anheuser-Busch released its first organic beer in January of this year.
If you offer a natural or organic alcoholic beverage, your label needs to make a bold statement about that to consumers. Consider placing your “Certified Organic” or any other graphic that demonstrates natural processes or ingredients in a conspicuous spot on your label. Make design choices that will attract customers on the lookout for natural products, such as clean and simple iconography or using a natural color palette. These industries are wildly competitive, and with only a limited number of organic alcoholic beverages available as of yet, now is the time to showcase your natural libation!