Custom Die Cut Labels For Maximum Appeal

Gina Lisella • Aug 16, 2022

Photo credit: Little Pond Digital

Die cutting is a standard procedure in label production and many other types of print. Die cut labels are made by using a cutting tool of a particular shape. You can picture a flattened roll of cookie dough and think of the die tool as the cookie cutter you’d use to make different shapes. The tool cuts into the material and - voila! - you’ve achieved your distinctive shape.


The most common shape for a die cut label is a simple rectangle, and you’ll often also see circular, oval, or square labels as well. There are plenty of product types and brands for whom a standard label shape will suit well. But when you partner with Dion Label Printing, you are not limited to standard label shapes; we can use custom tooling that make the options for label shapes nearly limitless. Our team of experts is capable of handling even the most complex die cuts and shapes!


We are experts at creating custom die cut labels. Many of our partners in the specialty food arena like to use custom die cuts to add a level of tamper evidence to their product. This often looks like a ribbon-type shape with a circle in the middle that extends over the cap of the product.



For brands in the personal care, wine and spirit, beer, and other industries where customers expect to be wowed by the presentation of a product when there are such a vast number of options available, getting creative with your label shape can give you the edge you need over the competition. 

Luluna Kombucha Label

Sometimes just a subtle touch of originality can be enough. We love the special shape of these Luluna Kombucha labels. While the majority of the label is a basic rectangular shape, the center has a circle interposed on top, which enables the bold moon graphic on their otherwise minimalistic label to have even more design impact.


For other brands, something with more flair may be appropriate. Our partner Vermont Vermouth has designed labels, pictured above that align perfectly with their brand. The top of the die cut mimics mountains, entirely befitting this Green Mountain State brand. Most of the bottom of the label follows a typical horizontal cut, but it culminates in one convex triangular shape. At the bottom of the triangle are some geometric heavy line patterns in the corresponding variety’s color. You can read more about the creation of these gorgreous custom labels here.

Using an interesting die cut is one of many ways we can help your package and label design stand out. Once you’ve seen a label with a unique die cut, it’s hard to imagine the product looking any different. The shape of the label can play into brand identity and recognition without extra marketing efforts and can add the extra.

If you’d like to learn more about the technical side of die cutting and even find some downloadable dieline templates, check out this resource we’ve created on the subject here.


We’d also be happy to send you free samples of some custom die cut labels; request them here!

MORE ABOUT DIE CUTS

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