In the past few months, the first retail locations for recreational cannabis have opened in Massachusetts. The Massachusetts Cannabis Control Commission has approved 4 more as of this writing, and others are expected to open throughout 2019. Adult-use recreational cannabis is now legal in 10 states and Washington D.C., and
Marijuana Retail Report states, “consumers are expected to spend $57 billion per year worldwide on legal cannabis by 2027, according to Arcview Market Research, a cannabis-focused investment firm. In North America, that spending is expected to grow to $47.3 billion in 2027 from $9.2 billion in 2017.” The first two Massachusetts retail stores sold more than $2.2 million in the first five days they were open; that is 56,380 cannabis products! (https://www.wbur.org/news/2018/11/27/northampton-leicester-recreational-marijuana-sales)
As with any burgeoning industry, the need to set your brand apart is top of mind for those in the cannabis market. And what better way to do that than with a unique label? At Dion, we have plenty of experience in printing labels for both medicinal and recreational cannabis products. Whether you are selling salves, edibles, vaporizers, flower, or any other form of cannabis product, we know how to make a label that attracts consumers and differentiates your brand. In the coming months, we will be focusing our blog on the different ways our expertise can help new and established cannabis brands reach a wider consumer audience through unique labels. We will look at trends in label design, take a dive into the many sub-industries of retail cannabis, and keep you up to date on our capabilities as a label printing company with lots of experience in the industry.
Read our blog on marijuana packaging here, and be sure to
check back in on Tuesdays and Thursdays for more content for the cannabis industry. If you’d like to see what we can do for your brand,
request a sample packet, and feel free to
contact us if you want to discuss your next label in preparation for retail sales!
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