Years ago, when someone said “edibles” with regard to cannabis, it meant something very specific: a homemade marijuana brownie or cookie. But as the trend to legalize cannabis in some form or another has spread from state to state in the U.S., the connotation surrounding the word “edibles” has expanded in proportion. At many retail recreational and medical cannabis dispensaries you can find an extended variety of treats: chocolates, gummies, macaroons, protein bars, mints, and just about any other sweet snack you can think of. But edible cannabis is showing signs of growing even beyond the pre-packaged goodie. Restaurants that focus on CBD ingredients in their meals are opening, and consumers are becoming more and more aware and interested in ingestible cannabis offerings.

Cannabis candy, chocolates, and other edibles are some of the most purchased cannabis products. They are easy to consume, and customers turn to them for a number of reasons including stress, medical conditions, and also as recreation. It is essential to keep in mind some of the reasons your potential customers are buying edibles when you design your packaging.

Particularly for medical cannabis edible products, customers are looking for discreet and simple packaging design. While minimalistic design trends are gaining traction throughout a variety of cannabis markets, they serve an important purpose for medical products. Consumers don’t necessarily want to broadcast their use of cannabis, so providing a sleek design that doesn’t shout “pot!” to consumers is the way to go. Consumers of medicinal edibles are also, of course, concerned with dosage and ingredient information. It can be hard to fit all the product information you need on one label, so consider extended content labels as a space-saving and economical way to communicate essential information to your customers.

While the retail cannabis market has no shortage of edible products, many customers still consider edibles a delicacy. Just like allowing yourself to partake in that delicious cheesecake after dinner, there is a feeling of indulgence associated with the consumption of edible cannabis sweets. Why not capitalize on the “treating yourself” aspect of edibles with packaging design that communicates a feeling of luxurious gratification? Using high decoration techniques on your label may be just the way to reach potential customers who want their edible cannabis consumption to be an experience. Hot stamped embossed elements communicate a luxe feel and elegance that may be just what you need to help your brand rise above the competition.

Whatever kind of edible cannabis product you make, Dion Label Printing has the print solutions to help you thrive. Request a free quote so we can team up for your next delicious offering!