Labels we love: Tobacco Road Distillers

Gina Lisella • Nov 30, 2021
Tobacco Road Distillers

Here in Western Massachusetts, we have no shortage of amazing artisans and crafters creating incredible products. The spirit of “shop local, shop small” is one that many in our community take to heart, including us. From honey to hand-made soaps and candies, our little corner of New England has tons of amazing local treats to try.


And while we have craft breweries and wineries in abundance, it’s a bit rarer to find craft distillers in the area. That’s one reason why we’re thrilled to have partnered with a new distillery on the scene, Tobacco Road Distillers. Out of Southwick, Massachusetts, in a scenic location surrounded by gorgeous farmland, Tobacco Road exemplifies the tradition of crafting libations locally.


Tobacco Road Distiller’s mission is to bring small-batch, high quality spirits. They distill bourbon, whiskey, gin, and vodka, along with seasonal offerings and specialty beverages like their Half & Half tea and lemon vodka drink. And the only thing more delicious than their cocktails? Their labels, of course!

Tobacco Road Bourbon

While some distilleries set out to upend the traditional style of many spirit labels with bright bold colors and modern busy graphics, Tobacco Road takes a more subtle approach to their label design that perfectly harmonizes with their offerings. The labels begin with a texturized linen paper base material and are printed mostly in black. Only the spirit name and the tobacco leaf logo are printed in color, which makes these elements stand out beautifully. Simple line graphics separate the different sections of the label, adding a nice touch of visual appeal.


Using primarily textual elements, their labels communicate all essential information quickly and concisely while still evoking an aura of sophistication. By vertically stretching the ‘Tobacco Road’ text and using multiple different but complementary fonts, they created high-impact labels without any sense of business. In fact, most of their front labels have only ten words or less!

If there’s anything we love more than local companies creating great products, it’s having the privilege of working with them as they grow. You can find Tobacco Road Distillers’ offerings at many liquor stores and restaurants all throughout Western Massachusetts and beyond, as well as at the Westfield River Brewery in Southwick. Be sure to give them a try, and if you’re a local business looking for excellent label and packaging solutions, talk to us about partnering up today!

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