Every brand is unique. So is every label order we print. A label is the gateway for a brand and part of the initial step of the buyers journey. Design, functionality, and quality all play an equally important role to ensure your label evokes your brand message. The most common question we get from new brands and first time customers is “how much will my label cost?” To answer simply; it varies! We don’t have a set price sheet as every label produced is custom. There are numerous factors that play into your label price and we have compiled some of the common factors that impact price below.

Every label we print is custom and priced accordingly. A simple paper label with varnish would be considered very economical while a textured paper label with metallic foil decoration would be a more expensive label. Contact a label solutions specialist to discuss the details of your label project and they will help guide you to the best solution for your budget.

Variables that Affect Label Price

• Material: As with all products, some label materials are more expensive than others. Standard paper is going to be a more economical option than a textured specialty stock. Read our blog on creating the right label for you to learn more about our material options.
• Size: Pricing will vary depending on if the label is small or large. Our team will select the printing press (flexographic or digital) that is ideal for your label to ensure it is run most efficiently and get you the best price.
• Quantity: Label price is completely dependent on quantity, and we do have order minimums listed below. Each time a label is produced there is a standard set of setup requirements on press to ensure quality standards are met. We recommend getting a custom quote to see the price for your desired amount. Don’t forget, the more you buy the lower the per label cost will be!
• Decoration: We offer many specialty print features like hot stamping and custom die cuts. Keep in mind that as your label becomes more complex with added features, price will also increase.

Value and Price

We understand there will be a desired budget for every project and we strive to achieve a quality printed label within that budget. But we also place a large emphasis on value and finding the best and lowest cost solution for your brand in the long run. A cheap label can often reflect poorly on your brand as a whole or lead to recalls and the team at Dion works diligently to ensure every label meets your expectation.

Minimum Orders

We discussed above that quantity plays into your label price and we frequently get asked “what is your minimum order?” Though minimum orders vary based on product type, here are minimums of our most popular products. Keep in mind that our minimum order value is $415 for a digitally printed job.

• Standard labels: 1,000 labels per item
• Peel back labels: 5,000 labels per item
• Booklet labels: 10,000 labels per item
• Shrink sleeves: 5,000 sleeves per item

Ready for a custom quote? Contact a label solutions specialist today or request a quote get started on your next label project today!